Wake wezwa igama elithi domain domain? Noma usibonile isifinyezo se-DA kweminye imibhalo? Namuhla lesi yisici esinqumayo sewebhusayithi, kungaba ibhulogi, isitolo esiku-inthanethi noma se-eCommerce, noma idayari yezindaba. Futhi ukuthi inomthelela oqonde ngqo ekubekweni kwe-SEO. Okusho ukuthi, ikhwalithi yokuqukethwe okunikeza abafundi iyanqunywa futhi wonke umthombo uyahlaziywa ukuthola ukuthi uthembekile futhi ubaluleke kangakanani.
Ngamanye amagama, igunya lakho lesizinda lingahlobana nokuthi "unethonya" kangakanani. Kepha yini enye okudingeka uyazi mayelana negunya lesizinda? Iziphi izinzuzo ezinikezayo? Kungathuthukiswa kanjani? Kukho konke lokho nokunye okuningi yilokho esikhuluma ngakho ngokulandelayo.
Yini igunya lesizinda
Yize kufanele ngabe ubusenombono wokuthi liyini igunya lesizinda, sifuna ukulichaza kancane ukuze likucacele.
Igunya lesizinda lingacatshangwa njenge inani lekhasi lewebhu ngokuya ngokuthandwa, okungukuthi, laziwa futhi livakashelwe kangakanani lelo khasi. Kodwa-ke, ukulinganiswa kwaleli gama akugxile kakhulu kwizibalo zekhasi, kepha kuzixhumanisi eziya kuwebhu, zombili ngobuningi nangekhwalithi.
Isibonelo, cabanga ukuthi unekhasi elinokuvakashelwa okuyisigidi esingu-1 ngenyanga. Kepha, izixhumanisi ekhasini lakho azifinyeleli ngaphezulu kwe-10 noma i-20 ngenyanga.
Futhi manje cabanga ngekhasi elinokuvakashelwa okungama-200.000 kuphela ngenyanga, kepha kunezixhumanisi ezingama-200 ngenyanga.
Ukuvakasha, ngemuva kwakho konke, kuzoba yi-Google ebanikezayo. Futhi ukuthi lapho uphakamisa isiphathimandla sesizinda, kuzoba nokugcwala okukhulu ekhasini lakho.
Igunya lesizinda likalwa kanjani
Manje umbuzo ongase uzibuze wona, ikakhulukazi uma unewebhusayithi, i-eCommerce noma okuthile ofuna ukuphumelela ku-Intanethi, ukwazi ukuthi yiliphi igunya lesizinda onalo njengamanje. Yebo, kuningi amathuluzi akusiza ukuthola, njenge-Ahrefs, i-Alexa, iMoz, nabanye abaningi abahlaziya leli khasi futhi banquma ngokwemininingwane igunya.
Vele, ngeke bathole umphumela othembekile we-100%. Ngamanye amagama, bazokunika isilinganiso, kepha iqiniso ukuthi yiGoogle kuphela eyaziyo ukuthi uyini umphumela wokugcina wegunya lakho lesizinda, nokuthi kungani usezingeni eliphezulu noma phansi.
Izinzuzo zokuba negunya eliphezulu lesizinda
Ngemuva kokubona konke okungenhla, akungabazeki ukuthi enye yezinzuzo eziphambili zeziphathimandla zesizinda, ngaphandle kokungabaza, ithuthukisa ukuma kwakho kwewebhu. Eqinisweni, isiphathimandla sesizinda uqobo sicishe sibe yingxenye yesithathu yawo wonke umsebenzi odinga ukwenziwa ku-SEO, okusiza, futhi kancane, ezinye izingxenye ezimbili kwezintathu zisebenza futhi, kangcono nakakhulu.
Kepha, yiziphi ezinye izinzuzo ozozithola?
- Uzothuthukisa ukubonakala. Lokhu kuzosho ukuthi uzoba nokuvakashelwa okuningi okuvela kubasebenzisi abakufunayo, noma ukufuna okuqukethwe obanikeza kona (nokuthi iGoogle ifaneleka njengekhwalithi ephezulu, yingakho igunya lakho lesizinda).
- Unethuba elingcono lokuthi "uthande" i-Google. Futhi lokho kusho ukuthi ungafaka i-Google Discover, okuyingxenye yamawebhusayithi ahambisana kakhulu yi-Google. Kusho ukuthini lokho? Yebo, isisindo sabasebenzisi ngosuku, esizothuthukisa izibalo zakho futhi uzokhuphuka kubabukeli ngokushesha okukhulu.
Izindlela zokuthuthukisa igunya lakho
Ukugxila manje kulokho okubaluleke ngempela, okungukuthi, kulokho okungakwazi thuthukisa igunya lakho lesizinda, Okhiye abazokusebenzela kakhulu kuzoba ngokulandelayo:
Isu Lokwakha Isixhumanisi
Le ndlela ingenye yezinto eziyinhloko, futhi ingenye yezinkimbinkimbi ukwenza kahle. Kepha iqiniso yilokho lapho uthola izixhumanisi ezithe xaxa, nekhwalithi enhle, ngcono igunya lakho lesizinda lizoya.
Kufanele futhi ukhumbule ukuthi uma uxhuma kwelinye ikhasi, okwenzayo kulahlekelwa yingxenye yakho, ngakho-ke akukhuthazwa ukudlula nakho. Kepha futhi akusho ukuthi akufanele uyisebenzise; empeleni, iGoogle ibona kuyinto enhle kakhulu.
Okuqukethwe kwekhwalithi yangempela
Okuqukethwe yinkosi, ungakhohlwa. Futhi yize yonke imidiya ingenza izindaba ezifanayo, ubuhlakani bakho obuzokwenza izinto zishintshe. Ngakho-ke, lapho ubhala i-athikili, nxusa kokubili ulwazi nokuqala ukwenza okuhlukile. Ngale ndlela, iGoogle izokuthanda futhi izokwazi ukukubeka kangcono kakhulu (nangaphezu kweminye imithombo yezindaba enamandla).
Ungakhohlwa ngezixhumanisi zangaphakathi
Izixhumanisi zangaphandle zibaluleke kakhulu njengangaphakathi. Ngakho-ke, kuyadingeka ukuthi uphinde uxhumanise izindatshana zakho ngokwemvelo kuzindatshana ozibhalayo. Kungani? Yebo, ngoba uyayinyusa kungenzeka ukuthi abantu bavakashele okunye okuqukethwe, noma ngabe kukudala, futhi ngaleyo ndlela uzofinyelela ukubonakala okuningi.
Ngaphezu kwalokho, kuyindlela enhle yokuthuthukisa igunya lesizinda ngoba wenza abasebenzisi bavakashele amanye amakhasi ngaphakathi kwewebhusayithi yakho, etshela iGoogle ukuthi unokuqukethwe okuthakazelisayo, kokubili okusha nokudala.
Izingosi zokuxhumana nabantu manje sezingenye ye amathuluzi angcono kakhulu wokuthuthukisa igunya lakho lesizinda. Futhi, uma uthola izethameli ezizinzile, nazo ezabelana ngokushicilelwa kwakho, uzothola ukuthi izindatshana zakho zisatshalaliswa ngakho-ke, abantu abaningi bayakhuthazwa ukuthi bayifunde futhi babhale nezindatshana ezisuselwa ezindabeni zakho. Yilokho nje okufanele uthole.