I-E-commerce ithandwa kakhulu kangangokuba ikhuthaze ukuthuthukiswa kwe- ubuchwepheshe obusha njenge-BIG DATA okwenza kube lula ukucutshungulwa kwemininingwane emikhulu.
Izizathu eziqhubela amakhasimende ku- Thenga inthanethi Zilula kakhulu, abathengi abangama-91% bacabanga ukuthi izindleko zokulethwa ezisebenza kahle futhi akukho okumangazayo okuyisihluthulelo sokuthengwa ngempumelelo kwe-inthanethi.
Ngakolunye uhlangothi lwemali, sinayo inqubo yokubuyisa ukuthi emakhasini amaningi kuyinkimbinkimbi futhi kufaka inqubo ende kakhulu futhi eyisicefe, okungafani nokuhweba okuvamile ongakubuyisa khona manjalo.
El Umkhakha we-ECommerce noma ukuhweba ngogesi kuqhubeka njalo. Ukufakwa kwezimakethe zomhlaba wonke ngamakhompiyutha kuqhubeka ngokushesha okukhulu futhi kuyo yonke imikhakha yebhizinisi ukwanda okusheshayo kwenani lokuthengiswa kwe-e-commerce kuqhathaniswa nokuhweba okuvamile kungabonakala.
Ukulalela kwezinye izinkampani kudume kabi, wonke umuntu ongenazo platform online, idedela izinkulungwane zokuthengisa ngosuku, kusukela nge-inthanethi finyelela izinto ezithengiswayo kusuka noma yikuphi emhlabeni kuyiqiniso.
Uyini umkhuba wamanje ku-e-Commerce?
I-ECommerce imele u-11% wokuthenga okuphelele eSpain eyenziwe, imfashini iyaqhubeka nokuba ngumkhakha obhalisa ukugeleza kwemali okuningi futhi umele i Ukuthengwa okungu-48% okwenziwe online.
El Ukukhula kwe-ECommerce ayinakuvinjelwa okufanayo, iphula amarekhodi ayo okuthengisa minyaka yonke ku izinsuku ezinjengeBlack Friday, Cyber Monday, Christmas shopping kanye nokuthengisa okulindelekile ngoJanuwari nangoFebhuwari. Lezi zinsuku ngokungangabazeki ziyisikhathi esiphezulu sezentengiselwano nge-elektroniki kanye nenselelo eyinkimbinkimbi emkhakheni wezokuthunyelwa kwempahla ezweni lethu.
La Umkhuba we-ECommerce, kungabonakala kuhlelo lwesibili lwe- 'eShopper Barometer', Ucwaningo oluningiliziwe olwenziwe yi-DPDgroup ngenhloso yokwazi izidingo, izici kanye nezisusa eziyinhloko zabathengi be-inthanethi. Imiphumela yalo mbiko isinikeza i-panorama ebanzi maqondana ne- izitayela zamanje zokuthenga ku-e-commerce.
Ngakho-ke yini esiyaziyo ngabathengi?
Lokho kukhona tres izinhlobo ezahlukahlukene zabathengi be-inthanethi ezweni lethu:
- Abathengi abakhulu.
- Isilinganiso sabathengi, abathola isilinganiso samaphakeji angu-2,7 ngenyanga futhi abamele u-11% wokuthengiswa okuphelele ngonyaka ku-inthanethi.
- Abathengi abancane, ngamaphakeji angu-1,3 noma ngaphansi okutholwe ngenyanga, amele u-2% wenani lonyaka elisetshenziswe ku-ECommerce.
Ngubani othenga okuningi?
Ukucabangela lokhu okushiwo ngenhla maqondana neqiniso lokuthi i-ECommerce isivele imele u-11% wokuthengwa okuphelele okwenziwe eSpain, imfashini iyaqhubeka nokuba ngumkhakha obhalisa okwenziwa kakhulu futhi omele ama-48% ukuthengwa kwe-inthanethi okwenziwe eSpain.
Iningi lokuthengwa liwela kumillennials, ngoba ngaphezulu kwe- Ama-57% ayavuma ukuthi athenga lolu hlobo lwemikhiqizo ngenethiwekhi.
Okulandelayo okuthunyelwe kwe- izinga lokuthengisa Bahlala imikhakha yezohwebo ekhiqiza imikhiqizo yobuhle nobuchwepheshe nge-38% kanye ne-36% ngokulandelana, kwengqikithi ye- ukuthenga online eSpain. Umbiko uveza ukuvela kokuthengwa kwe-inthanethi kokudla okusha neziphuzo ezindaweni eziyishumi eziphezulu, eSpain ezinama-10% okuthengiswa okuphelele. Ngaphezu kwalokhu, i-18% yabantu baseSpain abathenga online, bayavuma ukuthi okungenani kanye ngenyanga bathenga ukudla online.
Ukwazi umbono wabathengi abaku-inthanethi yi isici esiyinhloko sokuphumelela uma ufuna ukungena ku-ECommercfuthi. Sonke siyavuma ukuthi ukuthenga okulula nokuphephile kuzoba nomthelela omuhle ekuqiniseni ibhizinisi elenziwe kwi-Intanethi ngoba ikhasimende elinelisekile lizophinda lokho futhi likuncomele kubangani nemindeni yabo. Lokhu kukhonjiswa yilolu cwaningo olufanayo, olukhombisa ukuthi abathengi abangama-85% babheka ukuthi ukuthengwa kwabo ku-inthanethi kwakulula futhi ama-75% esamba senelisekile kakhulu ngesipiliyoni.
Yini i-Big Data?
Idatha enkulu ngamafuphi, ukuphathwa nokuhlaziywa kwenani elikhulu lolwazi noma idatha, engenakuphathwa ngendlela ejwayelekile, ngohlelo oluvamile lokusebenza, ngoba idlula i- amakhono wesoftware ejwayelekile futhi badlula imikhawulo laba abanayo maqondana nokusebenza kwe-algorithmic.
Kusho umqondo kufaka phakathi ukuthuthukiswa kobuchwepheshe emikhakheni ehlukahlukene njengoba ingqalasizinda, ubuchwepheshe kanye nezinsizakalo ezenzelwe ngokukhethekile ukuxazulula ukucutshungulwa kwedatha enkulu ehlelekile, engahlelekile noma eyakhiwe kancane okuzoba yimilayezo ekuxhumaneni nomphakathi, amafayela alalelwayo, izithombe zedijithali, idatha yefomu, ama-imeyili, amasiginali weselula, izinzwa, idatha yocwaningo. Lezi zinsuku zingavela ezinhlotsheni ezahlukahlukene, kumakhamera, kuma-scanner ezokwelapha, noma ezithombeni.
Inhloso enkulu ye- Izinhlelo ze-Big Data, njengalezo zezinhlelo ezivamile, ukuguqula idatha eyinkimbinkimbi kulwazi olufinyelelekayo futhi kubonakala kusiza ukwenziwa kwezinqumo ngesikhathi sangempela.
Izinkampani namuhla, Sebevele basebenzisa i-Big Data ukuqonda iphrofayili, izidingo nezimpawu zamakhasimende abo kanye nabasebenzi, maqondana nemikhiqizo noma izinsizakalo abazithengisayo. Lokhu kubuyise indlela lapho ukubaluleka kunikezwa iklayenti ngoba kuvumela izinyathelo zokuguqula indlela inkampani exhumana ngayo namakhasimende ayo nokuthi ihlinzeka kanjani ngosizo oludingekayo.
Ukuhlobanisa umqondo weDatha Enkulu nemithamo emikhulu yedatha akuyona into yesikhathi sanamuhla. Iningi lezinkampani ezinkulu selivele liphethe imininingwane emikhulu yolwazi, kepha baphoqwa ukusebenzisa obunye ubuchwepheshe obufana neDathaWarehouses namathuluzi anamandla wokuhlaziya angawavumela ukuthi aphathe ngokwanele le miqulu emikhulu, ngaphambi kokuba khona kwe- isoftware entsha yeHadoop. Ukuvela kobuchwepheshe kusho ukuthi inani lemininingwane ephethwe yilezi zinhlelo zokusebenza lenyuke kakhulu.
Izinsika ezi-5 ze Idatha enkulu
Ama-'Vs 'amathathu we-Big Data izici eziyinhloko zokuyikhomba, yilezi: Ivolumu, Izinhlobonhlobo y Isivinini. Kepha ngolwazi olutholwe yizinkampani ezingamaphayona kulo mkhakha wokuphathwa kolwazi ngobuningi, incazelo yokuqala ikhulisiwe, yengeza kuyo izici ezintsha ezicacile njenge Ubuqiniso y Inani ledatha.
Ibizwa nge-Big Data lapho amavolumu edlula amandla nemikhawulo yesoftware ejwayelekile, kungaba yiWindows, iMac noma neLinux, ezocutshungulwa ngaphandle kwezinkinga.
Umqondo wevolumu ungaphansi kokushintsha okuqhubekayo ngenxa yentuthuko esheshayo enjalo yezobuchwepheshe, evumela ukucutshungulwa kwemininingwane eminingi kakhulu. Ukucacisa leli gama kancane, imiqulu emikhulu yemininingwane ingamakhulu noma izinkulungwane zamaTerabyte noma amaPetabyte, amanani amakhulu ngokwedlulele kunokuvamile izinkulungwane zamaGigabyte ukuthi ikhompyutha isetshenziselwa ukucubungula. Lo mqondo wevolumu nawo uhluka kakhulu, ngoba nsuku zonke sibheka inani ledatha elicutshungulwa kancane.
Imininingwane ukuthi Idathaware angacubungula, ulwazi oluhlelekile oludlule enanini elikhulu lokuhlunga yokulawulwa kwekhwalithi enhle kakhulu, ukuze ikwazi ukuqinisekisa ukuthi ulwazi olucubungulayo lunokunemba nokunemba okunqunywe ngaphambilini.
Lapho sisho iBig Data esikhuluma ngayo imininingwane engakheka kancane noma engenalo uhlobo oluthile lokuhleleka. Ukuqhutshwa kwalolu lwazi olungakahlelwa kudinga ubuchwepheshe obuhlukile futhi kuvumela umsebenzisi ukuthi enze izinqumo ngokususelwa kulwazi olungaqondile. Iningi lalawa ma-algorithm ahlobene ne- ukwelashwa okuthuthukile kwe-logic system ezingakathuthukiswa ngo-100%.
Ukukhuluma ngomqondo we okuhlukahlukene, kubhekiswa ezinhlotsheni zedatha etholwa uhlelo, lezi zingu-3:
- Kuhleliwe
- Ukwakheka okuyingxenye
- Akuhlelekile
Ekugcineni, umqondo wejubane Kusobala ukuthi kubhekiselwa kusivinini lapho i- imiqulu emikhulu yedatha ziyamukelwa, zicutshungulwe futhi zikhishwe ukuze zithathe izinqumo. Akunakwenzeka ukuthi iningi lezinhlelo zokusebenza ezijwayelekile zihlaziye ngokushesha imininingwane eminingi, kepha kubaluleke kakhulu ukufaka umqondo wokucutshungulwa kwedatha yesikhathi sangempela yezinhlelo zokubona inkohliso noma ukunikezwa okwenziwe ngcono okwenziwe kwaba ngokwakho, ezinikezwa amakhasimende namuhla, kucatshangelwa izinto ozithandayo, nezinye izinto ezikhetha izinto ongazikhangisa ezingakuthanda ngempela.
Iqiniso, ukuqeda kungukuthi, ukuzethemba kolwazi olusetshenzisiwe, kukhishwe idatha esezingeni eliphakeme, kuthuthukisa ukubonwa kwemvelo kokunye, njengesikhathi, umnotho phakathi kokunye, okuzosiza ekuthathweni kwezinqumo okungcono.
Ekugcineni, kuyangezwa inani, ukubaluleka kolwazi olubucayi lwebhizinisi, ukwazi ukuthi iyiphi idatha okufanele uyihlaziye, ukwenza lula inqubo yonke, okwenza ukuhlelwa kwangaphambili lokhu kubalulekile ukuze kuyenze isheshe futhi inembe kakhudlwana. Kangangokuthi sekungokwesibili okukhethekile okufuneka kakhulu eSpain.