IBlue Banana ise-El Corte Inglés. Ingenye yemikhiqizo ongayithola ezitolo zabo, noma naku-inthanethi. Kungani sikutshela ngaye? Ngoba iyindalo yaseSpain futhi ukuhweba kwayo kungakusiza ubone izibonelo zentuthuko nokuthi umkhiqizo omncane ungaba mkhulu kanjani.
Ngakho-ke, ngezansi sizokhuluma nawe mayelana nomkhiqizo we-Blue Banana nakho konke abadali bawo abakuzuzile ukwenza iqoqo lezingubo ezibaluleke kakhulu ukuthi lise-El Corte Inglés. Kwenze?
Yini Banana Oluhlaza
Into yokuqala okufanele uyazi mayelana neBlue Banana ukuthi sibhekisela ku- ilebula yendwangu eyazalwa ngo-100% ku-inthanethi. Okusho ukuthi, ekuqaleni babengenazo izitolo noma izingubo zomzimba, kodwa yonke into yayiyidijithali. Futhi izindlela zabo zokuxhumana nokudayisa kwakuyizinkundla zokuxhumana ngokwabo. Kodwa, njengoba wazi, lezi, uma zisetshenziswe kahle, zihamba kakhulu.
Futhi yilokho abakuzuzile abasunguli balolu phawu oluku-inthanethi osekuyiminyaka embalwa lusebenza nokuthi abantu abaningi bayazi ngakho.
Babhekwa njengophawu lwesizukulwane esisha sabahambi. Njengoba kuboniswe kuwebhusayithi yayo: «Asigcini ngokuthengisa izingubo, siwuphawu ofuna ukuzizwa ngalo, lokho kukwenza uphuphe futhi ube yingxenye yabambalwa abaye baqonda ukuthi kufanele siqhubekele phambili. Sifuna ukukukhuthaza futhi sikukhuthaze ukuthi uphume uyobona umhlaba futhi uthole owakho uhambo, ukuze uphume ekuphileni kwansuku zonke.
Ubani ongemuva kweBlue Banana
Ngemuva Blue Banana kukhona UJuan Fernández-Estrada noNacho Rivera. Lapho eneminyaka engu-18 kuphela, futhi ohambweni oluphakathi kwezitimela, banquma ukwakha uhlobo lwezingubo. Njengoba omunye wabasunguli ethi: "Kulolo hambo yilapho mina noJuan siqala ukukhuluma ngokudala uhlobo lwezingubo futhi sakhuthazwa ama-X amathathu wesihlangu sase-Amsterdam ukuze senze uphawu lwethu lwamanje, nge-X."
Lokhu kwenzeka ngo-2016, unyaka abasha ababili abanquma ukuthi sekuyisikhathi dala umkhiqizo ongakhuthaza izizukulwane ezintsha futhi uzisize zenze izimpilo zazo zibe ukuzijabulisa.
Iminyaka emine baqhubeka ku-inthanethi kuphela, okungukuthi, ngokusebenzisa izinkundla zokuxhumana, i-inthanethi, njll. Kepha ngo-2020 bagxumela kwezenyama futhi baqala ukumisa izitolo ukuze basondeze umkhiqizo kumakhasimende abo, nokuthi abanye bazi ngawo. Ngaleyo ndlela iBlue Banana nayo yafika e-El Corte Inglés.
Njengamanje, iBlue Banana ikhona eBarcelona, iBilbao, Córdoba, Madrid, Málaga, Santander, Seville, Valencia, Vigo naseZaragoza enezitolo zayo. Ngisho eMexico.
Ngenhlonipho ku Izitolo zakwa-El Corte Inglés ezineBlue Banana Unakho e-Alicante, Badajoz, Cádiz, Madrid, Marbella, Murcia, Barcelona naseValladolid.
Okokugcina, banazo nezitolo ezithengisa izinto ezinamaqoqo amasizini adlule ongazithenga ngamanani ashibhile. Kunesitolo esisodwa kuphela esizithengisayo, esiseSan Sebastián de los Reyes, eMadrid.
Okudayisa Ubhanana Oluhlaza
Manje njengoba usuwuqonda umkhakha weBlue Banana osebenza kangcono kancane, kuthiwani uma sibheka imikhiqizo eyithengisayo? Umkhiqizo ugxile emfashinini yabaqalayo, kodwa hhayi ngendlela ocabanga ngayo. Banikeza ngempela izingubo isizukulwane esisha esingakhomba ngazo: ntofontofo, ezemidlalo, yonke indawo...
IBlue Banana inabantu abasha njengababukeli bayo. Abagxili kuphela kubafana noma emantombazaneni, kodwa okwamanje banawo amadoda, abesifazane nezingane.
Yini ngempela? Ama-hoodies, ama-sweatshirts, amajazi, uboya bezimvu, izikibha, amajezi, amavesti, amahembe, amahembe, amabhulukwe, izesekeli (izikhwama, ojosaka, amakepisi, izigqoko, amasokisi, amagobolondo, namasongo, amagilavu, izifudumezi zentamo, izibuko, izigqoko zokushushuluza. .).
Kukhona okuhlukile okumbalwa kuphela. Kwabesifazane abawadayisi amabhulukwe, kanti ezinganeni zidayisa amahoodies, izikibha, izikibha, amapolo namakepisi kuphela.
Yebo, konke lokhu kungashintsha, ikakhulukazi ngoba ukuvela kwebhizinisi kuhle kakhulu futhi okubavumela ukuthi baqhubeke nokukhulisa ibhizinisi labo.
Lapho izingubo zenziwa khona
Umbuzo ongase ube nawo mayelana nemvelaphi yezingubo. Okungukuthi, ekubeni iSpanishi, ingabe benza eSpain noma ngaphandle kwayo? Zivelaphi izingubo ezisemfashinini manje?
Hhayi-ke, kuwebhusayithi ngokwayo bayasixwayisa ngalokho Izingubo zabo zenziwe eYurophu nase-Asia. Ngokukhethekile eSpain, Portugal, China, Bangladesh naseTürkiye. Kuye ngeqoqo, zivela ezweni elilodwa noma kwelinye. Abakwenza kucace ukuthi basebenzisana kuphela nezinkampani “eziqinisekisa ukuphepha kwabasebenzi bazo” futhi ezihlolayo ukuze bazi ukuthi izimo zokusebenza zivuma yini.
I-Blue Banana ivele kanjani
I-Blue Banana iqale ngo-2016 njengoba sike sakutshela ngaphambili. Futhi ngenxa yalokhu benza a utshalomali lwama-euro ayizi-3000. Ngaleyo mali bathenge izimpahla zokugqoka ezingu-300 kwathi emasontweni amabili nje badayisa zonke ku-inthanethi.
Ngakho benza enye imali ngenzuzo futhi bathenga izingubo ezingu-800. Nabo abadayisile. Bese kuba ngu-1000 futhi ekugcineni bagcine benemali ekhulayo unyaka nonyaka.
Ngokuvumelana ne Idatha yango-2021, iBlue Banana ivale unyaka ngama-euro ayizigidi eziyisi-6. Ekupheleni kuka-2022, isibalo siphindeke kabili, safinyelela kuma-euro ayizigidi eziyi-12. Ngo-2023, abasunguli ngokwabo babenomgomo: ama-euro ayizigidi ezingu-17: "Nakuba kulo nyaka inhloso iwukufinyelela ezigidini ezingu-17 ngenzuzo, kodwa, ngaphezu kwakho konke, ukusungula isakhiwo senkampani, njengoba ukukhula kuye kwashesha kakhulu futhi sifuna lungisa konke kahle.
Iqiniso le Inzuzo yeBlue Banana ngo-2023 ukuthi bathole ama-euro angaphezu kwezigidi eziyi-19, ngaleyo ndlela yeqa isilinganiso esasenziwe abasunguli.
I-Blue Banana ifika nini e-El Corte Inglés
La Ukwandiswa kweBlue Banana e-El Corte Inglés kwenzeka ngo-2023, lapho kumenyezelwa ukuthi lo mkhiqizo wawutholakala ezindaweni eziningi zokuthenga. Unyaka wonke, isibalo sezikhungo ezivule izitolo zabo ukuze zidayise izingubo zalo senyukile.
Iqiniso lokuba neziteshi zokuthengisa ezimbalwa: ku-inthanethi, izitolo zayo ezingokoqobo kanye ne-El Corte Inglés, lihle ngoba livumela uhlobo lomkhiqizo ukuthi lukhule futhi lufinyelele amakhasimende amaningi, kokubili labo ababaziyo nabasha abangaba nesithakazelo emikhiqizweni yabo. brand.
Ubuwazi iBlue Banana kanye nokuba khona kwayo e-El Corte Inglés?