Esinye sezici ezinqumayo ekubekweni kwe-SEO yi- isivinini sokulayisha iwebhusayithi. Lapho usebenza ngeWordPress, amasu we-WPO ayisisetshenziswa esiyinhloko sokwandisa lesi sici.
Ngakho-ke, kubalulekile ukwazi nokunakekela le nto kusukela ekuqaleni kokukhula kwayo. Kulesi sihloko sizochaza ukuthi sikwenze kanjani nokuthi yini izinzuzo zalobu budlelwano phakathi kweWordPress neWPO.
Isingeniso esisheshayo se-WordPress
Iningi lamawebhusayithi okwenziwe njengamanje enziwe ngeWordPress, eyaziwa nangokuthi yiWP. Lolu hlelo lokuphathwa kokuqukethwe noma i-CMS ikuvumela ukuthi uthuthukise zonke izinhlobo zamasayithi, kusuka ekubonisweni okulula kuya kwi-ecommerce eyinkimbinkimbi, ngendlela iyashesha, ilula, iyasebenziseka futhi iyonga.
Ukwenza lokhu, isebenzisa izifanekiso ezenzelwe ukuthi zingenziwa ngezifiso, ngenkathi ama-plugin noma ama-microprograms ukufaka imisebenzi eyengeziwe ekubonakaleni kwayo.
Ekuqaleni, izifanekiso ezisetshenzisiwe zinezici ezidingekayo ekusebenzeni okufanele: yizo isabeleBanamazinga okuphepha afanele, banobungane ezinjini zokusesha futhi bakuvumela ukuthi ufake ngokushesha okuqukethwe okunamandla nokuma okuqinile.
Isivinini sayo sokulayisha naso silungile, kepha noma kunjalo singathuthukiswa, futhi okuningi, ngokufaka okuthiwa ama-WPO. Sizobheka ngalesi sici esiyisihluthulelo sokufinyelela kumawebhusayithi amahle kakhulu ngezansi.
Yini i-WPO
Lezi zifinyezo zihambisana nesisho esiNgisini Ukusebenziswa Kokusebenza Kwewebhu noma, kusho ngeSpanishi, ukwenziwa kokusebenza kwewebhusayithi. Umsebenzi wawo ucacile: ukukhulisa ukusebenza kwaleyo sayithi ukuze ikwazi ukulayisha ngesikhathi esifushane kakhulu.
Kuliqiniso elifakazelwe, futhi akumele sikushaye indiva, Abasebenzisi be-Intanethi abalindi ngaphezu kwamasekhondi ama-3 noma ama-4 ukufinyelela iwebhusayithi noma i-ecommerce. Ngaphambi kokuthi kudlule leso sikhathi, bafuna indawo ehlukile futhi bashiye umzamo wokuqala. Ngamanye amagama, ukungabi khona kwejubane lokulayisha ngokungenakuvinjelwa kuholela ekulahlekelweni okungenakulungiswa kwamakhasimende noma abalandeli abangaba khona.
Futhi, akwanele ukulayisha ifayela le- ikhaya ngokushesha: yonke enye indawo kufanele yenziwe isebenze ngokushelelayo, ngaphandle kokulinda okungadingekile noma okude nokuqinisekisa ukuzwa okuhle komsebenzisi ngamunye we-Intanethi.
Esinye isici esinqumayo ukuthi I-Google ibheka le nkinga njengengxenye ebalulekile ekumeni kwayo ngokwemvelo. Uma ikhasi lethu lithatha isikhathi eside ukulayisha, mancane amathuba okuba libekwe kahle ezinjini zokusesha.
I-WPO ne-WordPress
Ngalesi sikhathi, sonke saqala ukuqaphela kancane i- ukubaluleka kwe-WPO lapho kwenziwa i-ecommerce. Umsebenzi wokudala ku-WordPress awukho ngaphandle: yebo noma yebo, kubalulekile ukwengeza ukusebenza kwewebhu phakathi nale nqubo.
Ukhiye uphethwe kuphela ngamaqembu noma ochwepheshe ekuthuthukisweni kanye / noma ekubekweni kwewebhu. Ukusebenzisa labachwepheshe kubalulekile ukwandisa ukubonakala, ithrafikhi, ukuguqulwa nokubuyiselwa kwamawebhusayithi ethu. Empeleni, ukuklama i-ecommerce ngeWordPress kungafinyeleleka cishe kuwo wonke umuntu, akudingekile nokuthi ube nolwazi lwangaphambilini lokudala iwebhu. Kodwa-ke, kunomehluko omkhulu phakathi kokushicilela iwebhusayithi ehloniphekile nokuba ne-ecommerce enqobayo ezimakethe ezincintisana kakhulu.
Yilokho okukhulunywa ngakho ngempela. Ukujabulela ithuluzi marketing iyasebenza, isebenza kahle futhi iyakwazi ukusondela ezinhlosweni zethu zamasu.
Ungayisebenzisa kanjani i-WPO enhle ku-WordPress
Impela, umsebenzi wokukhulisa ukusebenza kwe-ecommerce okwenziwe kwiWordPress unzima kakhulu kunokufaka uchungechunge lwe ama-plugin ezimisele. Zilusizo lwangempela, kepha luyadingeka ube nolwazi olwanele nesipiliyoni ukukwazi ukubandlulula ukuthi yiziphi ezifanele, uzihlanganise, uzipholishe bese ulungisa okudingekayo maqondana nalokhu.
Ngakho-ke, nakanjani, kufanele sithembele ama-freelancers akhethekile ekubekweni kwewebhu, abaqeqeshiwe nabakwazi ukwenza lo msebenzi ngokufanele.
Njengomhlahlandlela, ukukhombisa izinga lobunzima nenani elikhulu lezinqumo zezobuchwepheshe ezidinga ukwenziwa maqondana nalokhu, sibhala ngezansi yiziphi izinsiza ezivumela ukusheshisa izinga lokulayisha kwanoma iyiphi i-WP ecommerce:
- Lungiselela izithombe ezifakiwe: Isisindo sokugcina sewebhu siwumphumela wezengezo eziningi ezincane futhi, kulezi, izithombe zenza umnikelo omkhulu. Ukubuka kwi-intanethi akudingi izithombe zesinqumo esihlukile nesisindo esikhulu. Kodwa-ke, sivame ukuklama nalawa mafomethi, okuyizinga eliphakeme kakhulu. Ngokuzifaka kwi-WordPress yethu, silayisha ngokweqile isisindo esiphelele sesayithi, ukukhubazeka kwangempela okubambezela isivinini sayo sokulayisha.
- Sebenzisa ukuqaliswa kokulayishwa kokuqukethwe: I-LazyLoad inqubo ekuvumela ukuthi uhlehlise ukuvela nokulayishwa kokuqukethwe okuthile kuze kube ngumzuzu ngqo abazobukwa ngawo ngumsebenzisi. Lapho zingaphandle kwendawo ebonakalayo, noma lapho ziqala ukuzulazula, azilayishwa. Lokhu kunciphisa kakhulu isikhathi sokubonisa kwesikrini ngasinye. Umsebenzisi uyiqaphela kakhulu.
- Thuthukisa i-cache: Kulokhu kwehlukile ama-plugin ezithanda ukushesha kwesiza kanye nokwenza ngcono i-WPO. Le nqubo ifaka izici zobuchwepheshe ezifana noku-ayina i-HTML, ukunika amandla ukuqonda, ukonga umkhawulokudonsa nokudluliswa, njll. I- freelancers Ochwepheshe bazi kahle ukuthi sisho ukuthini.
- Hlanganisa izinsiza ezimile: Omunye umbuzo ozwakala njengesiShayina kuma-neophytes. Kusebenza kuma-CSS, JS noma amafayela we-HTML futhi kuwenze athathe isikhala esincane ngakho-ke athathe isikhathi esincane ukulayisha.
- Ukubheja emithwalweni enemibandela yemitapo yolwazi nezinye izinsiza: Ngokuyisisekelo kufaka ukulayisha kuphela lezo zinto ezizosetshenziswa engxenyeni ngayinye, ezigwema ukuzilanda zonke ngaphambi kokudingeka.
- Inkontileka ukusingathwa ikhwalithi: Umehluko wamanani awavami ukudlula ama-euro ama-4 noma ama-5 futhi, wona, afaka ubuchwepheshe obusha kakhulu nobusezingeni eliphezulu, obuzosisiza kulokhu.
Singaqhubeka sikhulume ngokugcina i-database yethu ihlanzekile futhi isesimweni esifanele, sisebenzise ikhodi kahle, sisebenzisa i-CDN nezinye izinkomba ezifanayo.
Kepha akudingekile: isinqumo esihle kakhulu ukuqasha uchwepheshe ofanelekayo ekwazi ukusebenzisa ngokugcwele ijubane lokulayisha lewebhusayithi yethu. Ngale ndlela kuzoqhudelana kakhulu, kuthengiswe futhi kube nenzuzo. Akufanele sikhohlwe ukuthi iyithuluzi le- marketing okuyisisekelo kumasu amaningi okwenza uphawu.