Izingosi zokuxhumana nabantu ziya ngokuya zihileleka kwezentengiselwano. Ubufakazi balokhu ngu Instagram, esanda kufaka into entsha evumela abathengisi ukuthi bangeze imininingwane eminingi ngokuqukethwe abakubeka ezithombeni noma kumavidiyo abawabelana nabo endaweni yesikhulumi.
Kuyafaneleka ukusho ukuthi lokhu ukuxhumana nabantu Yayivele ingeze inketho yokuyithenga kusuka kuhlelo lokusebenza lweselula ngo-2015, lapho iqala ukuvumela abakhangisi ukuthi bangeze inkinobho ethi "Thenga Manje" kuzikhangiso ezixhumene nesitolo.
Ngokusho UJim Squires, ongumqondisi wemisebenzi yezimakethe ye-Instagram, Abantu abangama-60% babheka izinketho nezinto eziningi ngaphambi kokuthenga. Ubuye futhi athi kwesinye isikhathi abathengi abakulungele ukuchofoza inketho ethi "thenga" ngqo esithombeni ngoba bangadinga imininingwane ethe xaxa enjengentengo, usayizi, imibala, njll.
Kubikwa ukuthi Abadayisi abangu-20 baseMelika abanjengoKate Spade, uWarby Parker, noJackThreads, bazoqala ukwabelana ngokushicilelwa kwama-athikili athi "organic" lapho kuzofakwa khona isithonjana esincane esinenganekwane ethi "chofoza lapha ukubona", esingezansi kwesobunxele sesithombe.
Ngale ndlela lapho Ukuchofoza komsebenzisi we-Instagram kusithonjana, kuzoboniswa umaki ezintweni ezingaphakathi kokuthunyelwe. Abasebenzisi bangabe sebesebenzisa lelo lebula ukuthola imininingwane enemininingwane mayelana nezici zomkhiqizo nokucaciswa, kanye namanani entengo.
Hhayi lokho kuphela, abathengisi bazophinde babe nethuba lokufaka isixhumanisi namazwibela athi "thenga manje" ngendlela yokuthi labo abanentshisekelo yokuthenga umkhiqizo bazoqondiswa ngqo kuwebhusayithi noma esitolo esiku-inthanethi somthengisi.
Kuthiwa futhi yize lokhu kushicilelwa kungesona isikhangiso, kubonakala sengathi izikhangiso zingafakwa ngokuzayo. Lokhu kuzokwenza I-Ecommerce ku-Instagram iphinde ihlanganiswe endaweni yesikhulumi.