Izingosi zokuxhumana nabantu, lapho zifika, zashintsha abantu. Kepha, ngesikhathi esifushane, amabhizinisi, ezitolo eziku-inthanethi nezingokomzimba, aqala ukuwafaka ukuze athole amakhasimende awo lapho. Enye yalezo ezikhulayo yi-Instagram futhi ikakhulukazi njengoba kusenziwa I-Instagram bukhoma.
Kepha kuhlangene ngani nebhizinisi? Ingabe kukhona izinzuzo ze-eCommerce ezisebenzisa i-Instagram Live ukuthengisa ngaphezulu? Siyihlaziya ngezansi.
Yini i-Instagram Live
I-Instagram Live, eyaziwa nangokuthi i-Instagram Live, iyithuluzi lelo Kukusiza ukuthi udale amavidiyo abukhoma, okusho ukuthi, avela kuwe aye kuwe, phakathi kwabalandeli bakho. Ngale ndlela, kunjengokungathi uhlela ikholi yevidiyo kubo bonke abalandeli onabo ku-akhawunti yakho ye-Instagram futhi ubamema ukuthi bakulalele okwesikhashana ngenkathi ubachazela okuthile.
Leli thuluzi lingenye esetshenziswa kakhulu ngabathonya, ngoba bayakuvumela ukuthi uxhume unamandla kakhulu nabalandeli, ubenze babambe iqhaza ezingxoxweni zakho futhi babenze babambe iqhaza ngokuphawula kwakho.
Empeleni, kuyinto ethatha amakhophi aqoshwe futhi afakwe ezinkundleni zokuxhumana, asusa amakhaza manje. Njengoba lezi eziqondile zingagcinwa ngesikhathi esiku-akhawunti, ungenza eziningana futhi ngemuva kwalokho ziqhubeke zibonakale ezinsukwini ezizayo, noma amasonto noma izinyanga.
Ungayenza kanjani ngqo ku-Instagram
Uma ungakaze wenze i-Instagram Live ngaphambili futhi ungafuni ukubonwa njenge-newbie, khumbula ukuthi sizokutshela ini. Vele, ngaphambi kokwenza kanjalo, sifuna ukukunikeza amanye amathiphu angaphambi nakhona lapho uku-Instagram bukhoma:
- Zama ukulungiselela konke. Kubalulekile ukuthi ungenzi labo abakubona benesiyezi ngokuza nokuhamba, hhayi nje ngoba bazokulahlekela kumbono wabo, kepha futhi ngoba ngeke bakulalele.
- Uma ukhuluma ngomsindo, uma ubona ukuthi abakuzwa, kwesinye isikhathi kungcono ukuthi ube nedivayisi engenazandla, ukuze uqiniseke ukuthi bazokuzwa kahle.
- Ngenkathi usesebukhoma, zama ukubona izaziso ezizoza kuwe. Kungaba yimibuzo evela kubasebenzisi mayelana nokuthi utshelani futhi kuhle ukuthi ubaphendule ukuze babone ukuthi uyakukhathalela ukuxazulula ukungabaza. Ungakhathazeki uma ucabanga ukuthi imilayezo ehlaselayo izongena, kuzilungiselelo ze-Instagram ungafihla lawo mazwana ukuze angabonakali.
- Ungakhulumi ngokukhulu ukushesha noma ngokunensa, futhi ungatatazeli. Kunjengokungathi ukhulumela omunye umuntu, noma ngabe awumboni ngaleso sikhathi. Kufanele ukwazi ukuchaza umkhiqizo wakho ngendlela yokuthi uthandeke kulabo abawubonayo futhi abafuna ukuwuthenga. Futhi uthola kanjani lokho? Kulula, ukuzama ukukucacisa ukuthi ungaxazulula inkinga onayo (ukwenza lokhu, sebenzisa amagama anjengokuthi "imagine, think ..." azobeka lowo muntu esimweni lapho enenkinga futhi lowo mkhiqizo uxazulula inkinga it).
Manje yebo, uyafuna ukwazi ukuthi yini i- izinyathelo okufanele uzenze ukwenza i-Instagram Live? Balapha:
- Ku-Instagram yakho, kufanele uchofoze kusithonjana esivela ngakwesokunxele bese uvula Izindaba zeselula yakho.
- Bese uskrolela lapho ithi "Phila" noma "Phila." Kuzoba cishe ekugcineni. Ngaphambi kokunikeza leyo nkinobho enkulu ezovela, kulula ukuthi uchofoze kusondo lesethingi (phezulu kwesobunxele) ukuze uhlole ukuthi izilawuli zilungile nokuthi ngeke ube nezinkinga, ukuthi imibono iyasebenza nokuthi konke kusebenza kahle. Uma kunjalo, shaya inkinobho Ebukhoma.
- Usuvele uku-inthanethi, futhi ongakwenza ukubingelela labo abangaphandle, balinde kancane ukuze bajoyine okuningi bese beqala bukhoma ngalokho ofuna ukuphawula ngakho.
- Uma ufuna ukuqeda, kuzofanele uchofoze isithonjana sokuphela ukuqeda ukuxhumana. Ngakho-ke, ividiyo izohlala ezindabeni zakho amahora angama-24 kuphela. Kepha kunobuqili futhi lokho ukuthi uma ucindezela amachashazi amathathu ungawalayisha kwenye yezindaba ezifakiwe. Ngale ndlela ngeke isuswe ngaphandle kokuthi ukwenze ngesandla.
Kuyizuzisa kanjani i-eCommerce ukwenza i-Instagram bukhoma
Akungabazeki ukuthi ukuqondisa kubathonya, ababhali nabanye abafuna ukudala umkhiqizo kuyinzuzo yokuncintisana kunabancintisana nabo. Kepha kuthiwani nge-eCommerce? Ngabe kuyazuzisa yini ukuya enkingeni yokwenza i-Instagram Live?
Iqiniso ngukuthi yebo, futhi kuningi impela. Ngoba, phakathi kwezinzuzo ozozithola kukhona okulandelayo:
- Uzoxhumeka kakhulu kuzithameli zakho. Ikakhulukazi ngoba uma uzoqala ividiyo ebukhoma ungazisa abalandeli bakho ukuze bakhuthazwe ukuthi babambe iqhaza kuvidiyo. Lokho akwenzeki lapho ushicilela okuthunyelwe ku-Instagram.
- Thuthukisa ukuxhumana. Ngoba labo bantu bazokwazi ukukubuza futhi bathumele imibono bukhoma, ongayiphendula futhi (uma ungazifunda). Lokhu kuzobenza bazizwe "bebalulekile," okubasiza ukuxhumana nenkampani yakho, isitolo noma umkhiqizo.
- Ukushesha kokuduma. Cabanga ukuthi ubuka ividiyo ebukhoma futhi ngokungazelelwe bakubiza ngamagama, noma basho okuthile okuyigugu ngawe. Ngaphandle kokungabaza, kuzokunika ukuziqhenya okukhulu, noma kunjalo futhi kunamahloni, kepha kuzohlala lapho futhi uzothanda ukukubona.
- I-ECommerce iba ngumuntu. Yize kusenabantu abathanda ukungaziwa futhi benze umkhiqizo abawuthengisayo waziwe kakhulu ukwedlula bona, iqiniso ukuthi umphakathi manje usufuna ukwazi konke ngakho konke. Futhi lokho kufaka phakathi ukwazi ukuthi ngubani ongemuva kwesitolo esiku-inthanethi lapho ungathenga khona.
Asikwazi ukubikezela ukuthi une-Instagram Live futhi ngokuzumayo abalandeli bakho bazokuvula kuwe nokuthi labo onabo bazoqala ukuphawula. Lokho akusebenzi kanjalo. Kungenzeka ukuthi owedlule awunawo ama-visualizations. Kepha ungadinwa yilokhu. Into enhle ukuqhubeka uzama futhi, njengoba ubona ukuthi kuyasebenza, ukuthuthuka ukuze unikeze ubuchwepheshe obengeziwe kuleso siteshi esiqondile namakhasimende akho angaba khona.
Ekugcineni, uzoyiqala, futhi uma wenza kanjalo, unezinkomo eziningi. Singakusiza ngokunye?