Ukumaketha nge-imeyili, ukuposa kanye nencwadi yezindaba: umehluko phakathi kwalawa mathuluzi

Ukumaketha nge-imeyili, ukuposa kanye nencwadi yezindaba: umehluko phakathi kwalawa mathuluzi

Ngaphakathi kwezokuxhumana ezingaqhutshwa yi-eCommerce, sinezinketho ezimbalwa. Ekuqaleni, okwakwaziwa kakhulu kwakuwukuthumela iposi. Kwabe sekufika iphephandaba. Futhi manje isikhathi sesifikile umkhankaso wokumaketha nge-imeyili ongagcina ngakho othintana nabo abafikayo.

Kodwa, Uyini umehluko phakathi kwala magama? Ingabe zingahlala ndawonye ngesikhathi esisodwa? Ingabe ziyahambisana nokusetshenziswa kwe-eCommerce? Siyakutshela.

Ukumaketha nge-imeyili, ukuthumela, incwadi yezindaba: izindlela ezintathu ezihlukene zokuxhumana

ikhompuyutha eyamukela ama-imeyili

Le migomo emithathu esisanda kukwethula yona ayizindlela ezintathu zokuxhumana nabasebenzisi bekhasi lakho noma labo abalivakashelayo futhi bakhuthazwa ukuba babhalise. Nokho, ngayinye yazo ingaqondwa ngendlela ehlukile. Yilapho umehluko wakho ukhona.

Iposi

Siqala ngeposi. Kumayelana a ukuthunyelwa kweposi ngobuningi. Ukwenza kucace, kuwukuthatha uhlu lwamakheli (okungenzeka ukuthi ubhalisile noma ukwenze "ucingo olubandayo").

Inhloso yalokhu memezela isitolo, umkhiqizo, isevisi... Ngokuvamile, i-imeyili yokuqala ethunyelwa kuwo wonke umuntu okungenzeka noma inkampani ukuze zazi isitolo.

Ngokwesibonelo, zicabange udale isitolo samathuluzi. Okujwayelekile wukuthi uthatha zonke izinkampani ezingaba nentshisekelo yokuthenga kuwe bese uzithumelela i-imeyili ukwazisa ngokuvulwa kwesitolo.

Singasho ukuthi iyithuluzi lokukhangisa; i ibhokisi lemeyili elijwayelekile lapho izinkampani ziphrinte khona ukukhangisa futhi zasabalalisa kuwo wonke amabhokisi eposi. Kuphela, kulesi simo, ku-intanethi.

La iphephandaba

Incwadi yezindaba noma, ngeSpanishi, umbiko ofundisayo, i-imeyili leyo Ithunyelwa uma isitolo sinezindaba ezithile ezithokozisayo ukuzenza zaziwe kubasebenzisi.

Uhlu lwama-imeyili akha i-newsletter ngokuvamile abantu ababhalisile noma abathengile (futhi abazisiwe ngaphambilini ngokuthunyelwa kwalawa ma-imeyili). Ngale ndlela, okuhlosiwe akukhona nje ukwenza le mikhiqizo yaziwe, kodwa futhi nokuzama ukubenza bathenge futhi.

Ukwenza udinga uhlelo lokwenza nokuthumela izincwadi zezindaba njengoba, ngokuyithumela isuka ku-imeyili yethu, lapho kukhona oxhumana nabo abaningi, ingafakwa uphawu njengogaxekile noma ingafiki nhlobo. Ngezinhlelo kungenzeka ukuhlola ukuthi ngabe wonke ama-imeyili athunyelwe, uma efinyelele lapho aya khona, uma evuliwe, uchofoze izixhumanisi, njll.

ukumaketha nge-imeyili

Futhi siza ekukhangiseni nge-imeyili, ithuluzi eselilokhu lidlondlobala iminyaka embalwa futhi kubikezelwa ukuthi lizohlala lapha. Kuyisu lokumaketha lapho, Ngemilayezo eminingi yezikhathi, ubudlelwano nabasebenzisi buyasungulwa.

Ngaphezu kwalokho, ayithengiswa ngokuqondile, kodwa imayelana nokuxhuma nalowo muntu ngokusebenzisa amaphuzu ezinhlungu ukuze banqobe amabhuleki abanawo futhi bathenge (noma ngabe umkhiqizo noma isevisi). Kodwa-ke, noma ngabe unayo leyo nhloso, iba yesibili ngoba into ebaluleke kakhulu ukukhombisa ukusondelana nokuxhumana kulowo muntu.

Ukuze wenze lokhu, sebenzisa izinhlelo zokumaketha nge-imeyili ezifana ne-Mailrelay noma ezinye ezikhokhelwayo (noma mahhala) okwenza lo msebenzi ngokuzenzakalelayo okukuvumela ukuthi ubhale futhi uhlele ama-imeyili ambalwa ukuthi athunyelwe ngesikhathi esithile nosuku, kanye neqembu lababhalisile.

Umehluko omkhulu phakathi kokuposa, incwadi yezindaba kanye nokumaketha nge-imeyili

ama-imeyili amaningana ngakwesinye isandla

Manje njengoba wazi kahle ukuthi sisho ukuthini ngala magama, kungenzeka ukuthi usuwubonile umehluko othile. Nokho, sikwenza kube lula kuwe. Futhi yilokho umehluko ulele ekuletheni, ukuvama kanye nenjongo.

Impahla

Mayelana nokuthunyelwa kwemikhumbi, siqonde ukuthi kuthunyelwa kanjani. Isibonelo, endabeni ye- ukuthunyelwa, ukuthunyelwa kweposi ngobuningi kwenziwa ngaphandle kokucacisa noma yiliphi iqembu. Okuphambene kakhulu nalokho okwenzeka ngephephabhuku, lapho lithunyelwa khona ikakhulukazi kubantu abathengile; noma ukuthumela i-imeyili ukumaketha, ababhalisile (ukwazi ukuba abathengi noma cha).

Imvamisa

Mayelana nemvamisa yokuthumela, ukuthunyelwa kweposi kuvamise ukwenziwa kanye kuphela njalo x isikhathi. Kwesinye isikhathi kanye kuphela empilweni ye-eCommerce. okuphambene ngokuphelele kwe iphephandaba, okungaba kanye ngesonto; noma ukumaketha nge-imeyili, okungaba kusuka nsuku zonke kuye kuphela kusukela ngoMsombuluko kuya kuLwesihlanu, noma okungenani izikhathi ezingu-2-3 ngesonto.

Inhloso

Kulesi sici, i-imeyili ngayinye inenjongo. Ukuthumela, isibonelo, kusisiza ukuthi simemezele inkampani, ibhizinisi noma umkhiqizo omusha. Ngakolunye uhlangothi, i-newsletter iyi-imeyili enkulu, ikakhulukazi yezindaba esitolo futhi igxile kubantu asebevele bathengile.

Ekugcineni, ngizoba ukumaketha nge-imeyili, inhloso yakho ingeyinye ngaphandle kokugcina uhlu lwababhalisile. Futhi yebo, zithengise.

Iliphi ithuluzi lokuxhumana elingcono kakhulu le-eCommerce

umlayezo we-imeyili othinta isandla

Manje njengoba ithuluzi ngalinye lokuxhumana elingasetshenziswa yi-eCommerce selicace kakhudlwana kuwe, umbuzo ojwayelekile uthi: yikuphi okungcono?

Ngempela ayikho impendulo elula kulokhu. Konke kuncike esikhathini esingatshalwa ngaso kanye nokutshalwa kwezimali kwezomnotho okungenziwa. Uma ukwazi ukukhokhela ukuba nomuntu ophethe amasu okuthengisa nge-imeyili, lokhu kungase kunikezelwe ekubhaleni ama-imeyili nsuku zonke, kanye nokuthumela izincwadi zezindaba (okungenziwa nsuku zonke) noma ama-imeyili (akwenziwa nsuku zonke noma).

Nokho, uma bekufanele ukhethe eyodwa kuphela, mhlawumbe, esimweni se-eCommerce, i-newsletter kube inketho engcono kakhulu ngoba ngayo ungadayisela abasebenzisi abaneqoqo elikhulu lemikhiqizo kuyo (imvamisa ukumaketha nge-imeyili kugxila kuphela emkhiqizweni noma esigabeni esithile).

Kepha, njengoba sikutshela, kuzoncika ohlotsheni lwe-eCommerce, amasu owenzayo, njll.

Yebo yebo ozodinga wuhlelo lokuphatha imikhankaso yokumaketha nge-imeyili ngoba bazokunikeza izibalo eziningi ezikuvumela ukuthi wazi ukuthi umsebenzi owenzayo unezinzuzo (ngokuya ngokuthi abasebenzisi bavula ama-imeyili akho, ngokuchofoza imikhiqizo...) noma uma kufanele kwenziwe izinguquko ngoba ayikho imiphumela emihle. .

Ingabe usenayo eminye imibuzo? Sibuze ngaphandle kwesibopho.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.