I-Amazon, i-Otto neZalando kulawula indawo yokuthengisa online eJalimane. Ngokubambisana, lezi zinkampani ezintathu zibalwa ngamaphesenti angama-44 okuthengiswa okuphelele eJalimane, ngaphandle kwalezi zinkampani ezintathu ezingena kwi-3 ecommerce ephezulu eJalimane.
Izinkampani eziphezulu eziyi-100 ezomnotho eJalimane thengisa imikhiqizo online ngenani eliphelele lama-Euro ayizigidi eziyizinkulungwane ezingama-27.4, isifundo se "E-commerce Market Deutschland" kusuka ku-EHI Retail Institute kukhombisa. Kube nokukhuphuka kwamaphesenti ayi-12 uma kuqhathaniswa nonyaka we-2015, lapho ama-100 aphezulu akhiqiza ukuthengisa online nge-24.4 billion Euro.
Kepha iningi lalezi zimali ezitholwa ku-inthanethi libangelwa ama-3 aphezulu, okuyiwona I-Amazon, i-Otto neZalando. Ngokubambisana, lezi zinkampani ezintathu zithengise cishe ama-Euro ayizigidi eziyizinkulungwane eziyi-12 emikhiqizweni ethengisiwe, okulingana namaphesenti angama-44 kokuthengisa okuphezulu kwe-100 okuku-inthanethi. I-Amazon yiyona enkulu kunazo zonke kulezi, enama-euro ayizigidi eziyizinkulungwane eziyi-8.1 ekuthengisweni kwe-inthanethi eJalimane, kwalandelwa u-Otto owayenenzuzo yama-euro ayizigidi eziyizinkulungwane ezingu-2.7, kwathi endaweni yesithathu kwaba nguZalando onama-1.1 billion euros.
"Akuzange kwenzeke ngengozi ukuthi lezi zitolo ezintathu eziku-inthanethi zikwi-3 ephezulu yezindawo ezidayiswa kakhulu kwi-inthanethi, njengoba amakhasimende abo amakhulu ebanikeza ithuba lokuncintisana kulo mkhakha," kusho uChristoph Langenberg, uchwepheshe we-ecommerce osebenza e-EHI. "Kodwa I-Otto neMediaMarktSaturn kukhombisile ukuthi isu lezitolo eziningi lingaphumelela.
U-Otto uqede endaweni yesibili kwabangu-100 abahamba phambili, kodwa kunezinkampani ezingaphezu kuka-4.8 ezingaphansi kuka-Otto ohlwini, leli qembu selikhiqize ama-Euro angaphezu kwezigidigidi ezingama-XNUMX. Esinye isitolo esiningi si IMediaMarktSaturn eqede endaweni yesine futhi inezinkampani nezinkampani eziningi ezingaphansi.