Wazini ngelogo ye-Western Union? Ngesikhathi eqala ibhizinisi lakhe, uphawu ayenalo kwakungelona lolu esilwazi manje. Uyazi ukuthi uyini umlando wale nkampani? Futhi ilogo isishintshe kangaki?
Ngezansi sikunikeza yonke idatha ukuthi, ukholwe noma cha, Njengomklami, bayakuthakasela ngoba uzokwazi okwengeziwe ngenkampani nokuthi ilwenze kanjani uphawu lwayo lwavela.
Umlando we-Western Union
Uma kwenzeka ungazi I-Western Union empeleni iyinkampani yezezimali. Iphethe ukudlulisa imali emhlabeni wonke futhi e-United States ingenye eyaziwa kakhulu. Futhi enye esetshenziswa kakhulu. Ngokuqondile, wazalwa ngo-1851, okwakuyilapho efika e-United States, kodwa iqiniso liwukuthi unobukhona emhlabeni wonke namuhla.
Ekuqaleni, inkampani yayingabizwa ngokuthi i-Western Union, kodwa i-New York ne-Mississippi Valley Printing Telegraph Company. Yebo, lelo gama elide kwakuyilelo inkampani eyayinalo. Futhi-ke, lapho uJeptha Wade ethola inkampani, ngo-1856, walishintsha igama laba yi-Western Union Telegraph Company (futhi kuphela ngokugcizelela kuka-Ezra Cornell owayefuna igama lakhe libonise leyo nyunyana yemigqa yetelegraph).
Eqinisweni, uma uzibuza, kufanele wazi ukuthi yebo, ekuqaleni le nkampani ayizange izinikele ezinsizeni zezezimali (futhi kwakungelona ibhange) kodwa kunalokho. umsebenzi wayo kwakuyisevisi yokudlulisa ucingo. Kodwa ngokuhamba kwesikhathi, futhi ikakhulukazi ngo-1871, wanquma ukwethula isevisi entsha, leyo yokudluliswa kwemali. Akumelwe bahambe kabi kakhulu lapho, ngo-1879, benquma ukuphuma ebhizinisini locingo (futhi ngemva kokulahlwa icala noBell) ukuze bangene ngqo kuleyo nkonzo entsha, eyaba iyona eyinhloko.
Kwakungo-1980 lapho eqala ukuthumela imali ngaphandle kweMelika. Eqinisweni, lapho bebona ukuthi ibhizinisi eliyinhloko liqala ukwehla, bazi ukuthi bangayenza kanjani inkampani ibe nesiqalo esisha, kodwa ukulondoloza ingqikithi ababenayo ngaleso sikhathi.
Amalogo ahlukahlukene e-Western Union
Ukukhuluma nje, singakutshela lokho wonke ama-logo inkampani enawo agcine iphalethi yombala ofanayoNokho, kube noshintsho olukhulu, ikakhulukazi phakathi kowokuqala nowesibili.
Ilogo yango-1969 yayinezinhlamvu zekusasa ezibhalwe ngokumnyama kungemuva eliphuzi. Kulokhu, i-W kanye ne-U yanikezwa ukugqama okwengeziwe. Amagama athi Western Union ayebhalwe ngaphansi kwawo.
Lokhu kwakuyinto evamile njengoba babefuna ukuzenza baziwe ngaphezu kwakho konke ngama-initials (futhi uma kucatshangelwa ukuthi bavela egameni elide kangaka, kuyaqondakala.
Kodwa, njengoba wazi, Ngaphambi kwalolo phawu, nalelo gama, kwakukhona elinye ngaphambi kwalo. I-Western Union Telegraph Company. Siyitholile ilogo futhi lena yehluke ngokuphelele.
Okokuqala nje, kungamathoni ampunga. Ibonisa owesifazane ehlezi nedolobha ngemuva (siyaqonda ukuthi idolobha lapho inkampani yasungulwa), ezinye izincwadi eduze kwakhe futhi ngezansi nje kwamagama athi, The, Telegraph and Company amancane kuneWestern Union.
Eqinisweni, Ukuphenya okwengeziwe sithole idokhumenti lapho kuvela khona igama langempela le-Western Union, lapho singabona khona ukuthi bayibhala kanje: "New-York & Mississippi Valley (y en pequeño printing telegraph co.)".
Lonke igama lalimpunga linomngcele omnyama, ngaphandle kwezinhlamvu ezincane ezazinombhalo othambile (ono-P, T no-C ohlotshiswe okuthile).
I-Western Union yashintsha ngo-1990
Kusukela ilogo yadalwa ngo-1969, yaze yashintshwa ngo-1990, sekudlule iminyaka eminingi. design ifunwa gcina "ubukhona" bemibala eyayingabalingiswa futhi ehlonze inkampani. Kodwa wenza ushintsho. Esikhundleni sokuthi ingemuva libe phuzi, bashiye lo mbala wezinhlamvu, nomnyama uba umbala wangemuva.
Mayelana nomthombo, basebenzise i-san-serif, bephakamisa igama elithi Western ngaphezu kwalelo elithi Union bese wengeza imigqa emibili ephuzi ohlangothini olulodwa lwamagama womabili.
Lolu bekuwushintsho olukhulu lokuqala olwenziwa yile nkampani. Kodwa hhayi yokugcina abe nayo.
2013: isikhathi sokuklama kabusha
Kulokhu, akuzange kudlule iminyaka eminingi phakathi kweyokuqala neyesibili ngaphambi kokuba babe nesibindi sokushintsha i-logo futhi. futhi benza ukwenza lula nokuchaza kabusha ilogo yango-1990. Ukwenza lokhu, bagcina ingemuva elimnyama nezinhlamvu eziphuzi futhi. Kodwa kokubili ukuthayipha nendawo kwashintsha.
Njengoba uzobona ku-logo, ukusatshalaliswa kwamagama kwagcinwa, kodwa imigqa eqondile ngaphambilini yatshekiswa ngokukhuphula usayizi welogo ukuze ifake i-W kanye no-U, izinhlamvu zokuqala zamagama amabili, eziphuzi (ezinomhlophe kancane endaweni lapho bobabili bethinte khona).
Futhi sifika ku-2019
U-2019 bekungunyaka wokugcina lapho banquma khona ukwenza olunye ushintsho kulogo, ngokuqinisekile ukuze bazivumelanise nezinguquko ezenzekayo. Futhi ngenxa yalokhu banquma ukushintsha ifonti ku-sans-serif, kodwa kulokhu kushiya umugqa owodwa lapho, ndawonye, bakha igama elithi WesternUnion. Imigqa emibili eyehlelayo yalondolozwa, kodwa izacile kakhulu futhi icishe ibe umngcele kumhlophe, kanye nama-initials WU.
Eqinisweni, futhi nakuba ingabonakali kahle kakhulu uma i-logo incane, iphuzu le-I ku-"union" li-undercut futhi lifana nelanga eliphumayo.
Lawa ma-akhronimi ayaqhubeka nokugqagqana kodwa, ngokungafani ne-logo yangaphambilini (ebinomngcele omnyama kanye ne-silhouette ye-U emhlophe phezu kuka-W), kulokhu kufanele i-U ilahlekelwa kancane isiphetho esiyihlanganisa ne-W.
Njengoba ubona, izinkampani ezinkulu nazo zishintsha i-logo yazo, nakuba zizama ukugcina ingqikithi ezaziwa ngayo, kulokhu umbala ophuzi nomnyama. Ubuwazi umlando welogo ye-Western Union? Ungathanda ukwazi umsuka wanoma iyiphi enye ilogo?