Ukuvela kwe Facebook kusukela Mark Zuckerberg Ukudalwa bekumangalisa. Inethiwekhi yokuxhumana ebaluleke kakhulu okwamanje isuke ekubeni inethiwekhi yokuxhumana yaseyunivesithi ayisabi nje kuphela indlela yokuxhumana nabangane, umndeni, abantu obajwayele nokwenza oxhumana nabo abasha, kepha iFacebook yona ngokwayo iyisiteji esinamandla eCommerce.
Ngokuqondana neminyaka eyishumi yokwenziwa kwe-Facebook, UJulien Meraud, Umqondisi Wezokumaketha wesikhulumi se-e-commerce I-Rakuten.es, avelele Izeluleko ezi-3 zabathengisi ingasebenzisa kakhulu inethiwekhi yokuxhumana nabantu ye-Facebook futhi ichaze ukuthi i-eCommerce ingaya kuphi ngokuzayo:
Abathengisi Bangalisebenzisa Kanjani I-Potential ye-Facebook
# 1 - Khombisa inani lokuzibandakanya
UJulien Meraud unikeza inani elikhethekile ku- ukuthandwa wabathengi, futhi weluleka ukuthi, «Isinyathelo esilandelayo ukumenza abambe iqhaza kokuqukethwe kwakho futhi umkhombise ukubaluleka kokuba seqenjini lakho. Uma abalandeli behlanganyela nawe njalo lokhu kugcina umkhiqizo wakho ugqame kokuphakelayo kwezindaba zabo futhi kuqhubeka nokwengeza ukufinyelela kwayo kubangani abakunethiwekhi yabo.
Ngalo mqondo, umqondisi wezokukhangisa weRakuten.es uphakamisa ukuthi izinzuzo zisetshenziselwe ukukhuthaza abathengi ukuthi basebenzisane. Lezi zikhuthazo, ezingalethwa mahhala, izaphulelo noma imincintiswano "Banikeza isimemezelo esicacile sokuthi bathathe izinyathelo, njengoba amalungu omphakathi wakho wokuxhumana nomphakathi azobe evulekile ukuthenga ezitolo zakho."
#2 - Phatha umphakathi wakho njengabangane bakho
UMeraud weluleka ngokungasebenzisi isitayela se-pushy sokuthengisa, futhi uncoma ukuphatha umphakathi sengathi bangabangani. Ngalo mqondo, izeluleko zakhe zicacile.
- Ngaphezu kwesiteshi sokuthengisa, cabanga nge-Facebook njengendawo yokukhombisa ubuntu bakho bomkhiqizo.
- Yabelana ngokuthunyelwe okufanelekile nokuqukethwe okujabulisayo ukugcina abalandeli nokwakha ukwethembeka.
- Hang okuthunyelwe okubukwayo nokujabulisayo, izithombe namavidiyo ahlekisayo kunethuba elingcono kakhulu lokwabiwa kunethiwekhi ebanzi kunokuqukethwe okuthengiswayo kuphela.
- Qiniseka ukuthi konke okuqukethwe kwakho kufanele ukwabelwe, futhi uma kungenjalo, ungakuthumeli.
#3 -Nweba isevisi enhle yamakhasimende ngale kwesitolo sakho
UMeraud uyakuqonda lokho "Amandla nokufinyelela komphakathi we-Facebook kusho ukuthi ukunikela kwakho ngamakhasimende kumele kungaguquguquki." Yingakho "Kubalulekile ukuqapha izikhalazo ezivela emphakathini wakho ngaso sonke isikhathi futhi uphathe noma yimaphi amakhasimende angenelisekile ngokushesha nangempumelelo". Ngalokhu, kuncoma ukuphendula amaklayenti ngomlayezo wangasese lapho kungenzeka khona, ukugcina izehlakalo zingabikho endaweni yomphakathi.
Izibikezelo zeminyaka eyi-10 ezayo
UJulien Meraud ubikezela ukuthi "imikhiqizo ezuza kakhulu ku-Facebook eminyakeni eyishumi ezayo izoba nombono onemininingwane ngomphakathi wabo."
Ngalo mqondo, uRakuten.es ukuqinisekisile ukuthi ukuvakashelwa kwamakhasimende e-Facebook kunenani elingama-40% ngaphezulu kokuvakashelwa okujwayelekile kuwebhusayithi.
Abathengi babaluleke kakhulu ngama-40% uma "beyithandile", kepha ngokuthola imininingwane ethe xaxa abathengisi bazokwazi ukuqonda ukuthi umthengi uqale kanjani ukuzibandakanya nabo ku-Facebook nokuthi kungani ebenza bahlanganyele.
Njengoba kunabasebenzisi abangaphezu kwezigidi eziyizinkulungwane eziyi-1,2 abasebenzisa i-Facebook njengamanje, inethiwekhi yezokuxhumana ikhombisile ukuthi inamandla okuxhuma abathengisi abakhulu nabancane namakhasimende emhlabeni jikelele nokwakha imiphakathi ethembekile yamakhasimende.
Noma ngabe bathenga, funda ngomkhiqizo wakho ku-inthanethi, noma bamane bangabalandeli bemikhiqizo yakho, ukwazi ukuthi yini okubahehe emphakathini wakho kuzokunika amandla okunikela ngemikhiqizo efanele ngendlela efanelekile emakethe. Umzuzu ofanele.
Ngalo mqondo, uMeraud uyakuqinisekisa lokho "Akuwona umdlalo wezinombolo, kodwa wokuzibandakanya".
Cabanga ukukwazi ukubandakanya umphakathi wakho we-Facebook ngemiklomelo ethile ye-Facebook etholwe ngokusebenzisana abakwenzayo nomkhiqizo wakho. Ukunikeza izaphulelo nokunikezwa okukhethekile ukuze ubambe iqhaza ekhasini lakho le-Facebook kungahle kuthuthukise izinhlelo ezithembisayo zabathengisi. Akuyona nje ithuluzi lokumaketha.
Imininingwane engaphezulu - UMark Zuckerberg noJan Koum bazoba seMobile World Congress 2014