Uma une-ecommerce, noma ikhasi lewebhu, kungenzeka ukuthi, ngesikhathi esithile, unayo usebenzise ukubizela esenzweni. Kuyinsiza yokumaketha esiza ukubamba ukunakwa kwabasebenzisi ukuze basabele futhi benze okuthile esikufunayo.
Kepha kuyini ukubizelwa esenzweni? Futhi singakusebenzisa kanjani ukuze kusizakale? Lokhu nokunye okuningi esizokuxoxa ngakho ngezansi ukuze ukwazi ukuqonda ukuthi isetshenziswa kanjani futhi unqume ukuthi uyisebenzisa yini kuwebhusayithi yakho noma ku-ecommerce yakho noma kwinethiwekhi yokuxhumana nabantu. Thola konke!
Kuyini ukubizelwa esenzweni
Ukubizelwa esenzweni kwaziwa nangokuthi ukubizelwa esenzweni, noma i-CTA. Kuyithuluzi lokumaketha elisetshenziswa kakhulu nangaphezulu ngoba ngalo Ungabamba ukunakwa kwabasebenzisi lapho bephequlula iwebhusayithi, inethiwekhi yokuxhumana nomphakathi noma i-ecommerce. Inhloso? Ukuthi benza isenzo esikhonkolo.
Kungakho kunezinhlobo eziningi zokubizelwa esenzweni, kuya ngokuthi ufunani. Isibonelo, cabanga ukuthi usekhasini lewebhu futhi, ngomzuzwana, bafaka inkinobho enegama elithi: bhalisa. Lokho kungaba ukubizelwa esenzweni, ngoba okudingekayo ukuthi lowo muntu ashiye imininingwane yakhe efayilini ukuze athintwe (imvamisa eshintshana ngesipho). Ezinye izenzo zingagcwalisa ucwaningo, ukubhalisela i-webinar, ukulanda i-ebook, ukuthenga, ukunikezwa okulinganiselwe ...
Isetshenziswa kanjani ku-ecommerce?
Ukubizelwa esenzweni ku-ecommerce kujwayelekile ukutholakala. Eqinisweni, kumkhiqizo ngamunye unezinkinobho ezikucela izenzo ezahlukahlukene, ezinjengokuthi "thenga", "bhalisa", "bona inqola". Konke azifakwanga ncamashi ukuze "zithuthukise ukuzula kuleso sitolo esiku-inthanethi", Esikhundleni salokho, yizinkinobho umsebenzisi afuna ukuzenza ngezindlela ezahlukahlukene, kungaba ukuthenga, ukulandela ikhasi, njll.
Kungakho zibaluleke kangaka, ngoba ukusebenza komsebenzisi kuthonywe ngokungaqondile, kungaba kuze kuthengwe, noma baze babhalise futhi okunikezwayo nezindaba ekhasini zihlala zithembekile.
Izinzuzo zokubizelwa esenzweni
Yize esikhathini esithile esedlule izingcingo zesenzo zazibonwa njengezinto ezingezinhle (ukuthonya lokho umuntu ayezokwenza kwakusiza ukumenza enze okuphambene nalokho), namuhla indlela yokubabona iguqukile futhi, yize ingaziwa ngokungaqondile, Ingqondo ivame ukwenza lokho okufunwa yikhasi uqobo.
Ngakho-ke, ngokubizelwa esenzweni uthola izinzuzo eziningi, njenge:
- Khuthaza abalandeli ukuthi babelane ezinkundleni zokuxhumana.
- Thonya ukuthengwa kwemikhiqizo, noma ubakhuthaze ukuthi bathathe isinyathelo sokwenza kanjalo.
- Thola idatha ngokubhaliselwe ukuze unikeze isipho.
Kunoma ikuphi, enye yezinzuzo eziphambili zokubizelwa esenzweni ukuthonya umsebenzisi, ngendlela enkulu noma encane, ngokwenza esikufunayo, kungaba ukuthenga, ukuthola idatha yabo, ukuguqula lowo msebenzisi abe umuntu obalulekile. ukufaka uphawu lokufaka uphawu, njll.
Izinhlobo zokubizelwa esenzweni ku-ecommerce
Uma une-ecommerce, noma ucabanga ukuyakha, kufanele wazi yiziphi izinhlobo zokubizelwa esenzweni ongazisebenzisa (futhi baphumelela kakhulu phambi kwabanye). Ngakho-ke, njengesibonelo, sikushiya ngezansi kochungechunge lwamabinzana noma amagama angakusiza ukufeza imiphumela.
- Faka enqoleni
- Qhubeka uyothenga
- Thenga manje
- Qeda i-oda
- sipho
- Ithuba lokugcina
- Ukunikezwa okulinganiselwe
- Thenga ngaphambi kokuphela kwesikhathi sokunikezwa
- Amakhopi ambalwa
- Sifuna ukwazi umbono wakho
- Deja un comentario
- Linganisa umkhiqizo
- Ukubhukha
- Yabelana ukusabalalisa
- Bhalisela
- Bhalisa
- Bhalisa
- ufunde kabanzi
- Landa i-ebook
- Landa isifanekiso
- Bamba iqhaza
- Cela imininingwane engaphezulu
- Siyakubiza
- Shayela ngaphandle kwesibopho
Ngokuya ngohlobo lwe-ecommerce onayo, ungasebenzisa okunye okwehlukile, noma okunye okwangempela, okuhambisana nengqikithi yesitolo. Isibonelo, esimweni sokuba isitolo sezingane, ungazama ngamagama izingane eziwaqondayo (kepha khumbula ukuthi ngabazali abazothenga futhi kufanele bakhumbuze izingane).
Noma uma unesitolo sezincwadi esiku-inthanethi, ungakhetha ukubeka amagama noma imishwana ebhekise ezincwadini kanye / noma kubalingiswa bemibhalo (inqobo nje uma umyalezo owufunayo uqondwa).
Izici okufanele zigcinwe engqondweni ekubizelweni esenzweni
Manje njengoba wazi okuthe xaxa mayelana nokubizelwa esenzweni, ake siqhubeke. Futhi ayifanele lutho, ebekwe nganoma iyiphi indlela, ekhasini lewebhu noma ku-ecommerce. Empeleni, kuningi izici ezibhekwayo ukuze lezi zingcingo zibe nomphumela olindelekile. Ngakho-ke, uzothola okulandelayo:
Yazi ukuthi ungabeka kuphi
Ngokuya ngocingo lwesenzo ofuna ukulufeza, inhloso yekhasi, ubunzima kanye nenhloso yomsebenzisi, isikhundla salolo kholi luzoshintsha kakhulu. Isibonelo, esimweni sokubhaliselwe, lapho kunganikeli lutho, kuvame ukubekwa ezansi kwekhasi. Kungani ulapho? Ngoba uzama ukwenza okuqukethwe kukhange ngokwanele ukuthi abasebenzisi bakufanele, futhi bafuna nokubhalisela.
Ngakolunye uhlangothi, lapho lokho okubhalisile kunomklomelo, kubekwa ekuqaleni, phakathi naphakathi ekugcineni, ukukhumbuza umsebenzisi ukuthi, uma benza into eyodwa, bazoba nomvuzo.
Usayizi nokuma
Esinye isici sokubizelwa esenzweni okufanele usicabangele ngosayizi waleyo nkinobho kanye nokuma kwayo. Vele, kufanele ugweme ukuthi inkulu kakhulu noma inezimo ezingahlangana nokunye okuqukethwe.
Color
Umbala uyingxenye ebaluleke kakhulu ngoba udinga ukubamba ukunaka kwalowo muntu, wephula isikhuthazo sekhasi ukuze ivelele ngaphezu kwakho konke okunye. Manje, kuya ngenhloso onayo, kuzoba ngcono ukusebenzisa umbala owodwa noma omunye. Kulokhu, i-psychology yombala ingakusiza ukuphuma.
Mensaje
Thenga, bhalisa, isikhathi esilinganiselwe ... Inkinobho yokubizela esenzweni kufanele ibe nomyalezo ocacile futhi, uma kungenzeka, futhi nokuphuthuma. Uhlobo olwenza ucabange ukuthi uma bengayinikezi khona manjalo, bazophela umkhiqizo (noma ungaba nendawo yokugcina izinto egcwele leyo mikhiqizo).