Izolo sikhulume ngokuthi kanjani thuthukisa ulwazi lomsebenzisi ukwandisa ukuthengiswa kwe eCommerce Ukulandela lo mugqa weseluleko ukuze Retailers kungenzeka khiqiza ukuthengisa okuningi ezitolo zayo eziku-inthanethi, namhlanje sizogxila kwezinye izici.
Futhi ukuthi ngokuqala konyaka izinselelo ezintsha ziza, futhi zikhiqize imali engenayo ngesiza se- ezentengiselwano ze-elektroniki kuyinjongo enhle kunoma yimuphi umthengisi. Kule ndatshana sizogxila emathubeni okukhula kwe-eCommerce kokubili ekutholakaleni kwamakhasimende nakulwazi lwamakhasimende.
Amathiphu we-6 wokuthengisa okuningi ku-eCommerce ngo-2015
# 1 - Nikeza izinketho izinketho ezahlukahlukene zokulethwa
Ukulethwa komkhiqizo kuyiphuzu elibaluleke kakhulu kumakhasimende. Kunezidingo zazo zonke izinhlobo, futhi akuvumelekile ukuthi wonke umuntu alinde izinsuku ezimbalwa noma kufanele abe sendaweni ethile elinde iphakethe. Ngakho-ke, okunconywayo okulandelayo:
- Nikeza usuku olufanayo lokulethwa. Amakhasimende amaningi azimisele ukukhokha ngaphezulu izindleko zokuhambisa uma zifinyelela kubo ngokuphuthuma abakudingayo.
- Nikeza amaphuzu okuqoqa. Amaphoyinti okuqoqwa ayizindawo (imvamisa izikhungo) lapho ikhasimende liqoqa khona ukuthenga kwalo. Inzuzo ukuthi izindleko zokuthumela zingagcinwa futhi ikhasimende linesikhathi eside sokuthatha i-oda lalo.
- Ukunikezwa kokulandwa kwesitolo. Lokhu kusiza ukukhuthaza ukuhwebelana kwasendaweni, njengoba ikhasimende lithenga online lapho likwazi futhi lingazibeki engcupheni ukuthi umkhiqizo ungatholakali lapho ungawuthatha. Futhi, awudingi ukukhokha izindleko zokuthumela, okwenza isitolo sendawo sincintisane kakhulu.
# 2 - win back customers
Izikhathi eziningi, amakhasimende avakashela i-eCommerce futhi engeza imikhiqizo enqoleni. Ngezizathu ezahlukahlukene, abaningi bayabhalisa futhi abakuqedi ukuthenga. Isizathu kuleli cala asinandaba. Ukusebenzisa uhlelo olugcina lolu lwazi kuzosivumela ukuthi senze imisebenzi emangazayo yokumaketha, efana nale elandelayo:
- Thumela ama-imeyili akhombisa ukuthenga okulahliwe. Ukumema ikhasimende ukuthi liphume kungakusiza wenze umqondo wakho futhi konge isikhathi sakho sokufuna leyo mikhiqizo futhi. Lokhu kungenziwa ngokuzenzakalela kusuka kwezinye izinhlelo ze-eCommerce.
- Thumela okunikezwayo okuhlobene nemikhiqizo ethengiwe noma evakashelwe. Inani elikhulu lezitolo eziku-inthanethi nezimakethe zikwenza kube nzima ngempela ukuthi ikhasimende likhumbule ukuthi likubone kuphi lokho ebelikufuna futhi lithole nemikhiqizo eliyithandayo. Ukusebenzisa idatha eqoqiwe ukuthumela okunikezwayo kuyindlela enhle yokwandisa ukuthengisa.
Khumbula ukuthi la maphuzu kumele afakwe kunqubomgomo yobumfihlo, nokuthi iklayenti kumele laziswe lapho libhalisa ukuthi lizoluthola lolu hlobo lolwazi.
# 3 - Yiba yinkimbinkimbi ekukhangiseni okuku-inthanethi
Ngaphezu kokukhulisa ukukhangisa okuku-inthanethi nezixhumanisi ezixhasiwe, futhi kufanele ube nesikhali esinamandla: izinhlelo ezihambisanayo. Ama-blogger amaningi kanye nabaphathi bewebhu benza imali ngamawebhusayithi abo kanye namabhulogi ngale ndlela. Uthola ukusabalala okukhulu futhi ukhokhela imiphumela kuphela. Ukunikela ngemikhiqizo yamahhala kulaba baqeqeshiwe benethiwekhi abazokhuluma ngayo kumasayithi abo nakuma-vlogs abo sekuyinto ejwayelekile, njengoba kunikezwa ngemikhiqizo yamahhala ukuthi babhidlize kumasayithi abo.
# 4 - Naka kakhulu imikhankaso yokukhangisa eku-inthanethi kunethiwekhi yokusesha
Inethiwekhi yokusesha yakwaGoogle inika amandla okukhangisa ezitolo eziku-inthanethi ukuthi avele kunombolo enkulu yamasayithi. Kungakho kubalulekile ukuthi uyihlunge kahle imikhankaso futhi wenze izikhangiso ezibeka ikhasimende phambili. Futhi, kufanele ukwandise umkhankaso ukuze uthole ukuchofoza kwentengo ephansi futhi ngaleyo ndlela uthole okuningi ngokuncane.
Ngaphezu kwalokho, iGoogle inikeza amandla okukhangisa ngqo imikhiqizo kuzikhangiso zayo, lapho intengo iboniswa khona. Lokhu kunikeza abathengisi amathuba amahle okuphumelela emikhankasweni yabo yokukhangisa kwi-Intanethi.
# 5 - Tshala imali ekwenzeni ngcono i-SEO yemvelo
Ukwenza ngcono i-SEO yemvelo emakhasini womkhiqizo kubalulekile ukuzibeka wena futhi unikeze ikhasimende isithombe esingcono. Amakhasi omkhiqizo, kanye namakhasi wesigaba, kufanele anikele ngolwazi olubambekayo nolunembile, futhi alusizo, ukuze iklayenti lingene futhi lithole abakufunayo. Yini ethakazelisa iklayenti? Intengo? Isaphulelo? Ukunikezwa?
# 6 - Nakekela ukusebenza kwesitolo esiku-inthanethi
Ijubane lewebhusayithi liyisici esibalulekile kulwazi lomsebenzisi futhi liyisici esilinganisweni sokuguqulwa. Ukwenza ngcono okudingekayo wukutshala imali okufanele ukuze amakhasimende azizwe ekhululekile futhi ukuze ijubane lingaphazamisi isithombe esibi sesiza nenkampani.
Iziphetho
Design izindaba, futhi uthuthukise ulwazi lomsebenzisi. Kepha ukwenza ngcono izindleko nokutshala imali kubuchwepheshe ukuze isitolo esiku-inthanethi senze umsebenzi omncane wobuchwepheshe okungenzeka nakho kubalulekile.