Amasu we-Neuromarketing asebenza ku-eCommerce

I-Neuromarketing, ebizwa nangokuthi yi-neuromarketing, ukusetshenziswa okunamandla kwamasu we-neurosciences, emkhakheni wezokumaketha futhi ohlaziya amazinga omzwelo angavela emisebenzini yenkampani. Ngemuva kwakho konke uhlelo lokusebenza lwesimanjemanje futhi olusha ongazuza kulo kwezentengiselwano ngogesi ngenxa yezinzuzo eziningi ezikunikezayo okwamanje.

I-Neuromarketing ingaba isu lokumaketha ledijithali elingafinyelela izinhloso eziphakeme kunezinqubo ezijwayelekile, inqobo nje uma wazi ukuthi ungayisebenzisa kanjani kahle. Hhayi kuwo wonke amabhizinisi edijithali, kepha ngokuphambene nezinye izingxenye zentengiso ezizwela kakhulu kuzo. Ngokwalo mongo ojwayelekile, akuyona indlela eyaziwayo ehlale kahle futhi esetshenziswa kakhulu ngosomabhizinisi abasha nosomabhizinisi.

Yini amandla alolu hlelo? Okokuqala iqiniso lokuthi ungakwazi xhuma kangcono namakhasimende akho angaba khona futhi bakhiqize kubo isifiso sokugcina ubudlelwane obumanzi kakhulu nomkhiqizo wezentengiso okukhulunywa ngawo. Ngokwalokhu kubuka, kungakusiza ukuthi ukhiqize ukuthengisa okuningi kumikhiqizo yakho, izinsizakalo noma izinto. Kanye nokugcina ukwethembeka okukhulu phakathi kwazo zombili izingxenye zenqubo. Lokho wukuthi, phakathi kweklayenti noma umsebenzisi nephrojekthi eku-inthanethi. Futhi lapho bobabili ama-ejenti angazuza khona, ikakhulukazi ngokuqhathaniswa neminye imikhakha yendabuko noma ejwayelekile.

I-Neuromarketing: njengethuluzi lokuthengisa

Akungabazeki ukuthi ngokwazi ukuthi ungafinyelela kanjani kumakhasimende ukuzama ukuthonya lezo zinqumo abazenza ngokungazi, uzobe usesimweni esingcono sokumaketha imikhiqizo yakho, izinsizakalo noma izinto ngendlela enengqondo futhi elinganiselayo. Ngaphandle kwesidingo sokuthi kufanele ubhekele kwezinye izinqubo ezinengqondo ngalesi sikhathi.

Kusukela kulolu hlobo lokuma, singasho ukuthi ukukhishwa kwe-neuromarket ngalesi sikhathi kuyithuluzi elinamandla lokuthuthuka kwezentengiselwano noma esitolo se-elekthronikhi. Lokhu kungenxa yokuthi ithuthukisa isipiliyoni samakhasimende kunketho yakho yokuthenga ngaphezu kwezinye izinqubo emkhakheni wezentengiso wedijithali. Ukufika lapho kusiza khona ukukhuthaza nokuhlola umkhiqizo ngochungechunge oluphelele lwamasu angokomzwelo, kepha ukuhlinzeka ngezenzo eziningi, njengokulandelayo esikudalula ngezansi:

• Inikeza ngomuzwa omkhulu womzwelo osebenza kwimemori ngamakhasimende noma abasebenzisi.
• Kuyasiza ukuqoqa imininingwane ngomkhiqizo noma ngensizakalo ukuze ngale ndlela umbono esingahle sibe nawo ngasikhathi esithile noma omunye ngawo ufinyeleleke.
• Kungaholela kumqondo noma ulwazi olufinyelela kubantu abaningi kunalokho esasikucabanga ekuqaleni. Ngokombono, imiphumela yayo iba namandla ngokwengeziwe.
• Kuyindlela ephumelela kakhulu futhi entsha yokufinyelela inani elikhulu labathengi abangaba khona noma abamukeli. Ngokusebenzisa izihlungi bazisebenzisa ezinkambisweni zabo.
• Kwakha izindlela ezidingekayo zokuthi abantu bacubungule ngamandla amakhulu noma yiluphi uhlobo lolwazi oluhlobene nenkumbulo nemizwelo. Lapho lo musa wokugcina udlala indima efanelekile ukufeza izinhloso.
• Futhi ekugcineni, kuyisu elidlulela ngalé nje kwezindlela zokuhweba noma ukufuna inzuzo yezomnotho.

Ukuhambisana kwalokho okukhangisa ngezinzwa

Kulezi zikhathi zokuchaza ukuthi i-neuromarketing iqukethe ini, ngeke kube khona okunye abangakwenza ngaphandle kokuyixhumanisa nomunye umqondo onezici ezifanayo njengokumaketha kwezinzwa. Ngokuyinhloko kusekelwe ekusebenziseni imizwelo ethile kumthengi. Kepha ngaphezu kwakho konke, kuyisu eliwusizo kakhulu futhi eliphumelelayo lokwenza ngcono imiphumela yokuthengisa okujwayelekile okukhona okwamanje. Ngemiphumela engamangaza ngempela ngenxa yemiphumela engayenza kwezohwebo ze-elekthronikhi.

Ngokwalokhu kubuka, kunconywa kakhulu ukuthi kusukela manje ungafunda ngeminye yeminikelo yabo efanelekile. Ukuze ngale ndlela, lezi zenzo zingasetshenziswa kuphrojekthi yakho yedijithali njengoba ungavamile ukubona ngezinye, okungenani izinqubo zendabuko noma ezijwayelekile. Kungumcimbi wokuthi ubazi ngokujule kancane kusuka kulezi zikhathi eziqondile.

Kepha ukwenza incazelo yayo icace kakhudlwana, kufanele kucaciswe ukuthi i-neuromarketing, njengoba negama layo liphakamisa, kunjalo ixhunyaniswe kakhulu nezakhi zemizwa ukwedlula lezo ezentengiselwano kuphela. Kusuka kule prism yolwazi kulapho izinzuzo eziningi zingatholakala ekuthuthukiseni ezentengiselwano. Ngezinye izinhlelo zokusebenza emkhakheni wedijithali kuze kube yiminyaka embalwa edlule bezingacabangi. Kepha lokho manje kungenziwa ngomcabango omncane kanye nomthamo omkhulu wezinto ezintsha zokuhweba.

Ukufika ekugcineni kokuthi ukuthengiswa kwemikhiqizo yethu, izinsizakalo noma ama-athikili angathuthukiswa. Kepha ngalokhu, akungabazeki ukuthi kumele uvule izinguquko ebezenzeka kwezentengiselwano ngogesi ezinyangeni ezedlule. Ngemiphumela osomabhizinisi abalungiselelwe kakhulu kuphela abaphatha ukwanelisa okulindelwe abaseduze kakhulu, yize kudinga umzamo omkhulu wokukusebenzisa ukukhulisa ibhizinisi eliku-inthanethi.

Izinqumo zokuthuthukisa iwebhusayithi yethu

Okunye okutholakele ku-neuromarketing kuboniswa ukusetshenziswa kobuchwepheshe balesi simiso ngamaphutha noma kuqinisekiswe nokuthuthuka kuwebhusayithi yakho. Ngalokhu, kuzoba nokubaluleka okukhethekile ukuzama noma ukubeka endaweni evelele zonke lezo zinto ezisebenza njengezimpawu ezinikeza ukuzethemba. Ngochungechunge lwezenzo esikudalula kuzo ngezansi:

• Yenza ikholi yokuvuka ukuze wenze lula ukuthenga kwamakhasimende nabasebenzisi. Ukuze lezi zinxusa zenqubo zazi ngaso sonke isikhathi ukuthi ukhona futhi zingenza kube semthethweni lokhu kusebenza kusuka kwi-laptop yazo noma iselula.
• Ngingahle ngikukhumbule ekuqaleni, kodwa ukunakekela okuqukethwe kuwebhusayithi yakho ungafinyelela izinhloso ozibeke kuzo kwezohwebo ze-elekthronikhi. Akusizi ngalutho ukubizelwa esenzweni okulethwa kuwe ngaleli qhinga kwezentengiso zedijithali.
• Kufanele uvuselele amakhasimende noma abasebenzisi futhi ngalo mqondo akukho okungcono kunokucasula nge-neuromarketing kune imithelela yezinzwa efanele kakhulu. Ngeke ube nokhetho ngaphandle kokufika kulokho okufika engqondweni ngaphambi kwesikhathi.
• Isu lokumaketha elingalokothi lehluleke ukuhlinzeka nge- ubufakazi obuvela kwabanye abantu batshela okuhlangenwe nakho kwabo maqondana nokuthengwa komkhiqizo noma izinsizakalo. Inethonya elinamandla kakhulu kwabanye ngokukholisa ngokomzwelo.

Ngenkathi ngakolunye uhlangothi, ungakhohlwa ukusebenzisa ifayela le- ulimi olulula futhi oluqondakalayo ukufinyelela ubuchopho bamakhasimende angaba khona ngokushesha. Mhlawumbe ekuqaleni awuniki ukubaluleka okukhulu kulesi sici kepha isikhashana uzobona ukusebenza kwaso okukhulu ekuvuthweni nasekuqhubekeni kwezentengiselwano yakho ye-elekthronikhi.

Amaqhinga amancane okuthuthukisa i-neuromarketing

Kungakumangaza kancane kepha ukhiye owodwa ulele ekwethulweni kokuqukethwe. Kumele zicace bha futhi zicace bha ukuze enye ingxenye yenqubo iyiqonde kahle kuzo zonke izimo. Ngokusetshenziswa kwale mithetho yokusebenza esikuvezayo yona.

Okokuqala kufanele ungene emqondweni wakhe ukuze akwazi ukufaka umkhiqizo noma insiza. Futhi ongeke ukhethe ngaphandle kokudalula iklayenti uchungechunge lwezindlela ezibaluleke kakhulu.

1. El ukonga isikhathi ongakwazi ukuyihambisa ngokusebenzisa ifomethi eku-inthanethi. Ukuze ngale ndlela ukwazi ukwenza lula inqubo yokutholwa kokuhweba. Kuyinzuzo enkulu ngaphezu kweminye imithombo yokuthengisa ejwayelekile noma yendabuko.
2. Omunye umbuzo okufanele uwubuze kusukela manje kuhlobene ne intengo. Ngokuphakamisa ukuthi uhlaziye izinzuzo zamanani wokuncintisana kakhulu kunamanje. Kuyathakazelisa ukuthi uqhathanisa zombili izinhlelo zokuthenga.
3. Dala umthelela ku- imininingwane yomkhiqizo oshiwo noma umkhiqizo ngokusebenzisa amasu ahlukahlukene wokufaniswa kwimemori yezinzwa.
4. Vele futhi induduzo ukwenza lo msebenzi wokuhweba. Ngoba ungayithuthukisa nganoma yisiphi isikhathi sosuku, noma ebusuku noma ngempelasonto. Kahle ekhaya noma kunoma isiphi esinye isilungiselelo.

Yebo, le mibuzo neminye ingaphendulwa kahle ngokusebenzisa inqubo yesimanje enjenge-neuromarketing. Ngenxa yethonya elingokomzwelo elingaletha kwelinye iqembu, okungukuthi, kwiklayenti noma kubasebenzisi. Ngomphumela wokuvimbela okufanele uhlangabezane nawo kusukela manje kuqhubeke. Kanye nokugcina ukwethembeka okukhulu phakathi kwazo zombili izingxenye zenqubo. Lokho wukuthi, phakathi kweklayenti noma umsebenzisi nephrojekthi eku-inthanethi. Futhi lapho bobabili ama-ejenti angazuza khona, ikakhulukazi uma kuqhathaniswa neminye imikhakha yendabuko noma ejwayelekile.