Lapho sikhuluma nge-SEO, sibhekisa kuzo zonke lezo zenzo esizithathayo ukuze i- iwebhusayithi inokuvakashelwa okuningi ngokomzimba. Lezi zindlela ziyafana, kepha ziyahlukahluka ngandlela thize ngokuya ngenhloso yewebhusayithi yethu. Ibhulogi lapho uthengisa khona okuqukethwe ayifani, ku- isitolo esiku-inthanethi noma ibhizinisi le-E-commerce, ngakho-ke kubalulekile ukuthi wazi izenzo okufanele uzenze sebenzisa i-SEO esitolo sakho se-inthanethi noma ebhizinisini le-e-commerce. Uma icala lakho liyindlela yokugcina, lo mbhalo uyakuthanda.
Uma ungumnikazi webhizinisi, noma ngabe liphi ithuba, kulula ukuthi uqale ucabange ngezinzuzo zokufaka nokuhweba ngogesi. Akukhona ukuthi kufanele ubuyisele wonke amasu akho okuthengisa nge-e-commerce, kepha mayelana sebenzisa lawo macebo akuvumela ukuthi ungeze inzuzo yokuncintisana ebhizinisini lakhokanye nomthombo omusha wemali engenayo. La macebo amasha ahlukile ekumaketheni kwendabuko, futhi Sijwayele ukubazi njenge-SEO (Search Engine Optimization) noma, ihunyushwe ngeSpanishi, Search Optimization.
Kepha ukuqala akuyona umsebenzi olula, kungasaphathwa ukuthi uma simbalwa noma singajwayelene nhlobo ne- amasu wamanje e-commerce. Uma uqinisekile ukuthi ukusebenzisa amasu we-SEO webhizinisi lakho eliku-inthanethi kuzokulethela inzuzo enkulu, Kepha awazi ukuthi uzoqala ngaphi, ungaphatheki kabi, ngoba abantu abaningi emhlabeni jikelele babhekene nesimo esifanayo nesakho. Ngenhlanhla, lapha ungathola ibhukwana elincane lokuqala le phrojekthi entsha futhi ukhulise ibhizinisi lakho ngaphandle kokwehluleka emzameni. Siqoqa izeluleko nemiyalo yochwepheshe abahamba phambili ngale ndaba, ukuze uthole indlela elula nephumelela kunazo zonke yokukufeza.
Ngiqala kanjani ukusebenzisa i-SEO ebhizinisini lami?
I-SEO ibhekisa kuzo zonke lezo zenzo esizenzayo ukuqinisekisa ukuthi amakhasimende ethu angaba khona singathola kalula isitolo sethu ngezinjini zokusesha zewebhu njengeGoogle noma iBing. Ngale ndlela, abantu abaningi kakhulu bazokwazi ukungena kuwebhusayithi yethu futhi bazokwazi ukuthenga okulula nokusheshayo, ngaphandle kwesidingo sokuthi utshale imali enkulu ekukhangiseni.
Nawa amasu amabili ongawalandela ukwenza ngcono i-SEO kuwebhusayithi yakho eyenzelwe ukuthengisa online noma i-ecommerce.
Isu 1: Ukucwaningwa Kwangaphakathi kwe-SEO
Ukuze wazi ukuthi ufuna ukuya kuphi kumele wazi ukuthi ukuphi. Zibuze ukuthi iziphi izici zewebhusayithi yenkampani yakho ongazithuthukisa ukuze zenze kube lula kakhulu kumakhasimende. Yenza ucwaningo lwangaphakathi lwe-SEO ngokwakho, ongaqiniseka ngalo ukuthi izinto ze-SEO esizichaza ngezansi zihlelekile
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Nginazo zonke izinsizakalo eziyisisekelo nekhwalithi ezidingwa isitolo esiku-inthanethi?
Sikhuluma ikakhulukazi ngemigwaqo yokukhokha evikelekile kanye nezivumelwano zokuphepha ze-SSL. I-Google ibeka phambili lawo makhasi anikeza amakhasimende ayo lonke uhlelo lokuphepha oludingekayo ukuze kuthengwe ngempumelelo ku-inthanethi. Ngendlela efanayo, umkhawulokudonsa wakho nesivinini sakho sokulanda kufanele samukeleke, futhi uma zingcono, uzobonakala kakhulu emiphumeleni. Kubalulekile ukuthi ube nalezi zici ukuze ikhasi lakho livele njalo emiphumeleni yokuqala
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Amakhasimende ami angithola kanjani ku-inthanethi?
Bheka ukuthi izivakashi zakho eziningi zivelaphi. Zingaba ngezixhumanisi zokuxhumana nomphakathi noma ngokuchofoza ezinjinini zokusesha. Ngisho nokuthayipha ngqo i-URL yakho. Inhloso ye-SEO enhle ukuthi amaklayenti amaningi eza ngezinjini zokusesha. Nakhu ngokomzimba, futhi ngaphandle kokukhokhela noma yiluphi uhlobo lokukhangisa okuqondile, amakhasimende anentshisekelo kumikhiqizo yakho azokuthola ngokushesha.
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Ayini amagama angukhiye nokuthi uwafaka kanjani?
Amagama angukhiye yilawo amakhasimende wakho azowathayipha kuzinjini zokusesha ngethemba lokuthola isitolo esinikezela ngemikhiqizo nezinsizakalo abazifunayo. Into ebalulekile ukuwafaka ngokomzimba. Ungazami ukuphinda leli noma lelo gama ngokweqile, ngoba iGoogle ingakuthatha njengekhasi Logaxekile. Icebo ukuwafaka ngendlela engokwemvelo kakhulu, okwenza imisho ibumbane futhi icace. Ungafaka futhi amagama angukhiye ezithombeni zakho noma amanye amafayela we-multimedia, kufanele nje ufunde ukuphatha imethadatha yekhasi lakho.
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Kulula futhi kushesha kangakanani amaklayenti ami angithola?
Into yokuqala ukuvula ifayela le- injini yokusesha oyithandayo bese usesha amagama angukhiye axhuma ekhasini lakho. Kunconywa ukuthi ufake nendawo, ukuhlunga usesho kulabo abasendaweni yakho. Uzobona ukuthi ukhuphuka njalo endaweni emiphumeleni yosesho. Iqiniso liwukuthi, awukwazi ukulinda ukuvela kuqala ngobusuku obubodwa, kepha ungalunga kangcono kancane kancane.
Cela umuntu omethembayo ukuthi azame thola ikhasi lakho ngenjini yokusesha, ukuze kamuva akutshele okwamehlelayo. Lokhu kusiza ukubona izinto ngendlela enenhloso, ukuthola amaphuzu abalulekile okuzothuthukiswa. Ungamcela futhi ukuthi aye ngqo ekhasini lakho futhi azulazule kuwo wonke amamenyu nezigaba. Ungamangala ukuthola izixhumanisi eziphukile noma amamenyu angasebenzi, obungawabonanga.
Isu 2: Ukuhlelwa kabusha kwangaphakathi kwewebhusayithi yakho
- Ukuthi unquma kanjani ukuthola izinkokhelo kubaluleke kakhulu. Sincoma ukuthi ucwaninge ngezindlela ezahlukahlukene zokuthola izinkokhelo ku-inthanethi kanye nobuhle nobubi bazo. Ngokuvamile, lezo ezinikeza ukuphepha okukhulu kuwe nakwiklayenti lakho zibiza kakhulu, kepha zikufanele uma ufuna ukuqhubeka uthengise online, futhi zizokunikeza inzuzo enkulu yokuncintisana.
- Idizayini yewebhusayithi yakho ibaluleke kakhulu. Akukhona ukuthi kuyinto eyeqisayo, kunalokho. Ezitolo eziku-inthanethi, ezinobungani nokusebenziseka kalula, zizobekwa kangcono ngezinjini zokusesha. Sebenzisa amamenyu okudonsela phansi nemibala enobungani, hlola ukuthi izixhumanisi zakho ziyasebenza yini futhi uhlole ukuthi kukhona ibhalansi elungile phakathi kwekhwalithi nesisindo sezithombe ozisebenzisayo.
- Sebenzisa amathuluzi osuvele unawo ukufinyelela abantu abaningi nge-inthanethi. Uma une-database yamakhasimende akho, unganqikazi ukuthumela ngezikhathi ezithile ukukhangisa, futhi ubatshele ngesitolo sakho esisha esiku-inthanethi kumakhasimende eza endaweni yakho. Ukuze isebenze njengecebo le-SEO, kuzofanele ufake izixhumanisi eziya kuwebhusayithi yakho, kungaba enkulu noma isigaba sokwenyusa okukhethekile.
- Futhi sebenzisa zonke izinhlobo zokuxhumana nabantu futhi uzixhumanise newebhusayithi yakho esemthethweniNgale ndlela uzofinyelela kubantu abaningi futhi isitolo sakho esiku-inthanethi sizoba khona ngobubanzi emakethe eku-inthanethi.
Amanye amasu ahambisana ne-SEO
Uma ucabanga ukuthi asikakabi yisikhathi sokuzibonakalisa njengesitolo esiku-inthanethi, zisekhona ezinye izindlela zokubakhona efwini usebenzisa amathuluzi we-SEO. Ungaqala ngokuphatha ama-akhawunti wezokuxhumana wesitolo sakho, njenge-Facebook, i-Twitter kanye ne-Instagram, bese uwaxhumanisa newebhusayithi yakho efaka imininingwane eyisisekelo mayelana nenkampani, efana nendawo, amahora, kanye nekhathalogi encane. Ngeke isebenze njengesiteshi sokuxhumana kuphela namakhasimende akho lapho ungamemezela khona ukukhushulwa, izaphulelo, okunikezwayo noma imikhiqizo emisha.
Futhi Ungazisebenzisa njengethuluzi lokukhangisa ukufinyelela abathengi abaningi abangahle babe khona. Ngaphezu kwalokho, kuzokulethela izinzuzo eziningi uma uthola amakhasimende akho ukuthi achofoze izixhumanisi zakho ezivela kumanethiwekhi akho omphakathi. Ngaphandle kokungabaza kuyisinyathelo esihle okufanele usithathe, futhi uzobona ukuthi kancane kancane futhi ngokusebenzisa okuningi uzizwa ujwayelene nemvelo yokuthengisa online, uzokwazi ukunquma ukuthi uyaqala yini ukuba nesitoko esitholakalayo ukuphatha ukuthengisa online .
Izinzuzo zokufaka amasu we-SEO ebhizinisini lakho
Kuyiqiniso ukuthi kudinga inani elithile lomsebenzi ukufaka amasu e-SEO ebhizinisini lakho eliku-inthanethi., kepha izinzuzo eziza nalokhu zibalulekile futhi zinenzuzo enkulu, ezinye zazo zinjalo.
- Ngokuvela kumiphumela yosesho, uzokwazi ukufinyelela emakethe ebanzi kakhulu, ngoba uzoqala ukumboza okunikezwayo kuphela emakethe yasendaweni, ubheke kwelikazwelonke noma nakwamanye amazwe. Khumbula ukuthi ngokuba ku-inthanethi, cishe noma ngubani emhlabeni okwazi ukufinyelela ku-inthanethi angayazi imikhiqizo yakho, ngakho-ke ukumbozwa kwakho kunganwetshwa kuye lapho ufuna khona.
- Kunezici eziningi zokuphatha amasu we-SEO angakongela imali.. Ngakolunye uhlangothi, kuningi kakhulu ukutshala kumeluleki we-SEO ochwepheshe onikeza ikhasi lakho konke elikudingayo ukuze iGoogle noma iBing bakuthathe njengenye yezindlela ezingcono kakhulu, kunokukhokha njalo ngenyanga ngokukhangisa.
- Isikhathi ositshala kumasu e-SEO sizokhokha esikhathini esifushane nesikhathi eside., njengoba inqobo nje uma uqhubeka nokuhlangabezana namazinga wekhwalithi we-Google, ikhasi lakho lizovela kumiphumela yokuqala