Vele, okunye okuseqhulwini kosomabhizinisi ukucacisa isu lokuphatha abazolithuthukisa lapho beqala umsebenzi wabo wedijithali. Njengoba uzokwazi ukubona kamuva, ziningi futhi zinemvelo ehlukahlukene. Kepha nge-denominator ejwayelekile konke futhi lokho akuyona enye ngaphandle kwe- zama impumelelo yalokhu kusebenza kwebhizinisi kusuka ezinhlotsheni ezahlukahlukene zezindlela zokuhweba ezihlala zibhekela amakhasimende.
Ukusuka kulo mbono wokuqala wamasu okuphatha wokuqalisa ezentengiselwano nge-elekthronikhi, kungenzeka ukuthi iningi lawo lijwayelene kakhulu nawe. Kepha abanye bangakudonsela ukunaka kwakho kusuka manje kuqhubeke, futhi kungani ungakusho, ukuthola i- izinga eliphezulu lezinto ezintsha. Kunoma yimaphi amacala, eminye yemibono esikunikeza yona ukuze ukwazi ukuyisebenzisa ngeziqinisekiso ezithile zokuphumelela ekusetshenzisweni kwayo.
Ngoba empeleni, ukuphathwa kufanele kube yinto ebaluleke kakhulu kuwe ngaphambi kokwenza umsebenzi wobungcweti walezi zimpawu ezikhetheke kakhulu. Ngisho nangaphambi kolunye uchungechunge lokucatshangelwa kwezobuchwepheshe. Hhayi ngeze, kungenye yezinto ezithonya kakhulu ukuhweba kwakho ngogesi noma ngabe iphumelele noma cha kusukela ekuqaleni.
Amasu okuphatha: izizathu zesicelo sabo
Ukwenza isu lokuphatha lokwethula i-e-commerce akumele kube ngaphezu kwemisebenzi yakho eyengeziwe. Uma kungenjalo, ngokuphambene nalokho, kungenye yezinto ezifanele kakhulu ngenxa yokubaluleka kwezenzo zayo kusukela kumzuzu wokuqala. Ngale ndlela, kufanele kwaziwe ukuthi kuyasiza kakhulu ukuthi kusukela manje wenze ezinye izinto zicace ngaphambi kokuthi uzame ukwenza lezi zenzo enkampanini yakho eku-inthanethi:
- Chaza ukuthi yini oyifunayo ngempela nokuthi iziphi iziteshi onazo zokusebenzisa imibono yakho ngalolu hlobo lwebhizinisi.
- Kufanele uqonde ukuthi awusebenzisi nebhizinisi elifana naleli elidala, elejwayelekile noma elejwayelekile, kepha kunalokho, ligcina izinguquko ezihluke kakhulu ekuphathweni kwalo.
- Kulula kakhulu ukuthi uzungeze neqembu labahlanganyeli abanolwazi olunzulu kulolu hlobo lokusebenza futhi uma ungenalo, kuzoba ngowesifazane obafunayo kwabanye abantu abasesimweni esifanayo wena.
- Izindlela zokuqala ekuphathweni kwezohwebo zakho zobuchwepheshe zizoqondiswa emkhakheni ozozinikela kuwo kusukela manje kuqhubeke. Imfashini, ubuchwepheshe obusha, ezemidlalo, ezokungcebeleka noma enye i-niche yebhizinisi ledijithali.
- Musa ukwehla ngokudumazeka kokuqala okuzokwethulwa kwalezi bhizinisi ze-Intanethi. Akumangazi-ke ukuthi le yinto ngokungangabazeki ezokwenzeka kuwe kepha okufanele uyinqobe ngaphezu kwakho konke okunye.
Izenzo ezizokwenziwa
Kunezinhlelo eziningi onazo ngaphambi kwakho nezilinde wena ukuthi wakhe uhlobo oluthile lwamasu wokuphatha ukuze uqalise ukuhweba ngogesi. Ngabe uzimisele ukwazi okunye okufanele kakhulu? Yebo, naka kancane ukungenisa kalula futhi ngokususelwa kuzintshisekelo zakho zangempela kulo mkhakha webhizinisi. Isibonelo, ngalezi zenzo esizokukhombisa zona ngezansi, futhi ungakhohlwa ukuthi ziguqule umkhakha eminyakeni yamuva:
Ukuhlelwa kwepulatifomu: intshisekelo yabo itholakala ekususeni konke ukusebenza kudatha, kwakheka ipulatifomu engahlanganiswa nabanye ukuhlinzeka ngokuguquguquka okwengeziwe kuphrojekthi yakho yedijithali.
I-Omnichannelization: kuleli cala kususelwa ekuvumelaniseni nasekulawuleni wonke amaphuzu wokuxhumana kanye nawedijithali ngasikhathi sinye. Kukunika umbono obanzi wezinhloso ofuna ukuzifeza kusukela ekudalweni kwenkampani yakho yedijithali.
Ukwenza kube ngokwakho: Ungahle ungazi okwamanje, kepha kungakuthonya ukuthi uqondise amaklayenti akho noma abasebenzisi bakho ngamakhasimende. Ngokuthengiswa kwemikhiqizo, izinsizakalo noma izinto ezizidingayo ngaso sonke isikhathi, kepha kulokhu kususelwa olwazini onalo ngazo.
Iziphakamiso zokuphatha ukuhweba ngogesi
Isikhathi siyeza lapho uma uzibuza ukuthi ungathengisa kanjani nge-inthanethi, kufanele wazi ukuthi ngeke ukufeze ngosuku lokuqala. Okwamanje, kubaluleke kakhulu ukuthi ube nezinkombandlela ezithile ezilula zokuziphatha kobuchwepheshe ezizobaluleka ngaphambi kokuqalisa i- ezentengiselwano ze-elektroniki emakethe. Njengokulandelayo esikusho manje.
Cacisa kakhulu ngesinqumo
Okokuqala, ngeke ube nokunye ongakwenza ngaphandle kokuqala inqubo ngokwazi kusengaphambili ukuthi ufuna ukwenzani ngebhizinisi lakho eliku-inthanethi. Ngoba lesi sinqumo sizoncika empumelelweni yokugcina yephrojekthi yebhizinisi okhethe ukuphuma kulo okwamanje. Empeleni, ubophezelekile ukwazi imakethe yakho, izethameli zakho, umkhiqizo nomncintiswano. Hhayi nje ngoba isitolo esiku-inthanethi kufanele uyeke ukwenza isifundo sakho semakethe, uhlelo lwezezimali, isu lokumaketha kanye nohlelo lokusebenza. Uma kungenjalo, kunalokho, kunesifiso sakho esingenakuphikiswa sokusebenzisa iphrojekthi. Ngaphandle kokuthatha izinyathelo, ngisho nezimali zokukuyisa ekugcineni kwephrojekthi.
Funa izidingo zomthetho
Ungakhohlwa ngakho ekuqaleni, kepha kufanele kube yingxenye yale phrojekthi yokwakha ibhizinisi noma isitolo sedijithali. Phakathi kwezinye izizathu ngoba kuzofuneka lapho abaphathi bezwe bezokuphoqa khona. Ukuze le ngxenye yephrojekthi ikhule ngokujwayelekile, kuzodingeka kakhulu ukuthi unake kakhulu ifomu lomthetho ozolisebenzisa. Sengathi kufanelekile ukubhalisa njengomuntu ozisebenzayo noma ukudala ubudlelwano obulinganiselwe nabanye abalingani, noma ekugcineni njengobambiswano olunomkhawulo lomuntu oyedwa.
Lezi yizinto ezingekho zincane noma ezingasho lutho futhi ezidingekayo kuwe ukuphatha inkampani yalezi zici. Ngaphezu kwalokho, kuzothatha isikhala esincane kakhulu sesikhathi ngoba kuzodingeka ukwenze kube semthethweni ekuqaleni kuphela. Lapho bangakusa khona nakwisikhungo esikhethekile sokubonisana noma i-ejensi ukuze kungasali lutho olwenziwa kabusha kusukela manje.
Sesha abahlinzeki benkampani yenethiwekhi namakhasimende
Isinyathelo esilandelayo kule nqubo ukubuza imibuzo elandelayo esikunikeza yona ngezansi:
- Ngubani ozokunikeza ngokuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto?
- Uzokwenza kanjani ngokusemthethweni ukuthuthwa kwale mikhiqizo futhi ize ifike lapho iya khona ekugcineni?
- Yimaphi amanani azobekwa kukho konke okuthengiswayo futhi uma uzokhetha ukuthuthukisa okunikezwayo nezenyuso ukuze usondele kumakhasimende akho noma kubasebenzisi?
- Imuphi umqondo ozowufinyelela ngaphambi kokungenisa ikhasi lewebhu elisikisela futhi elingakusiza ukufeza izinhloso zokugcina kuphrojekthi yebhizinisi lakho?
Idizayini enhle kuwebhusayithi
Ukuklama isitolo sakho esiku-inthanethi kufanele kube ngenye yezinjongo zakho ezibalulekile ngoba akumele ukhohlwe kusukela manje ukuthi umnyango we-IT ungomunye wemisebenzi ebaluleke kakhulu kumabhizinisi edijithali noma e-Intanethi. Ngalo mqondo, akukho okungcono kunokufaka idizayini yobungcweti, ekhangayo futhi esebenza kahle enikeza umuzwa omuhle womsebenzisi.
Ungahle ungakwazi ukuyithuthukisa ngokwakho. Uma kunjalo, awudingi ukukhathazeka kusuka manje ngoba ungaqasha noma uhlangane nabachwepheshe abaphambili emkhakheni ukuklama isitolo sakho esiku-inthanethi ngokubamba kwakho. Kungaba esinye sezinqumo ezinhle kunazo zonke ongazenza kusukela manje, noma ngabe kubiza wena ukwenza enye imali kodwa ngeke kuthathe isikhathi eside ukukunciphisa. Ekupheleni kosuku, imayelana nokuthi inkampani yakho ikulungele ukuqala hhayi imininingwane emincane kakhulu elahlekile.
Ezinye izinto okufanele uzicabangele
Kunoma ikuphi, ukukhuthaza amasu ahlukene okuphatha ukwethula ezentengiselwano nge-elekthronikhi, kufanele ucabangele ezinye izinto ezifanele kakhulu esizozichaza kafushane kakhulu. Akumangalisi ukuthi zizosuselwa ekubuyekezeni izinto okufanele uzicabangele njengengxenye yenqubo yokuhlela ibhizinisi lakho.
Enye yazo iqukethe hlaziya izindleko nokusetshenziswa kwempahla ukuletha imikhiqizo yakho noma ukuhlinzeka ngezinsizakalo zakho kumakhasimende. Kuyingxenye ebaluleke kakhulu yenqubo ongafanele uyikhohlwe ukuze ungatholi okungaphezu kwesisodwa isimanga esibi kusukela manje kuqhubeke.
Ungangabazi ukuthi unamamodeli ahlukahlukene wokuthengisa imikhiqizo online, kusuka kumafomethi amasha kakhulu kuya kulawo anikwe amandla ngezingosi zokuxhumana nabantu. Kufanele ukhethe okufanelekile kakhulu kuphrofayili yebhizinisi eliku-inthanethi.
Kufanele ucabange ukuthi emkhakheni wezentengiso ukukhula okukhulayo kwezohwebo ze-elekthronikhi kuyiqiniso elinquma ukukhula kwebhizinisi lakho. Lapho kufanele ukhumbule iqiniso lokuthi umncintiswano uzoba nzima kakhulu kusukela ekuqaleni. Futhi lesi ngesinye isici okufanele usilindele kusengaphambili.