Ngenhlanhla, kunezindlela eziningi zokwenza ukuthengisa okuningi ku-inthanethi, eziningi zazo ezingasetshenziswa khona manjalo. Amanye ala macebiso agxila kumasu athile ongawasebenzisa, kanti amanye ajwayelekile. Kulokhu okuthunyelwe, sizoxoxa ngamasu amaningi anjalo, ngakho-ke noma ngabe uthengisa izinto ezibonakalayo noma uqhuba ibhizinisi elisevisi.
Thembeka kwikhophi lakho lokuthengisa. Lokhu kungabonakala kusobala kabuhlungu, kepha kuyangimangaza ukuthi mangaki amasayithi abhala amasheke imikhiqizo yawo engakwazi ukuwathola. Ukwethembeka ekukopisheni akubalulekile kuphela kusithunzi sebhizinisi lakho, kepha futhi kukhuthaza futhi kukhuthaze ukwethembela kumkhiqizo wakho. Ungenzi izimangalo ongeke ukwazi ukuziqinisekisa futhi ungasebenzisi ihaba uma ulula - abathengi banamuhla abazweli ekukhangiseni izinto ezingenangqondo, ngakho-ke thembeka, uqondise futhi utholakale kuwo wonke amakhophi wakho wokuthengisa, kusuka ekhasini lakho lasekhaya kuye kumikhankaso yakho ye-imeyili.
Lo mgomo usebenza futhi endleleni ozibeka ngayo njengenkampani. Wake wahlangana nesayithi okusobala ukuthi liphethwe umuntu oyedwa noma ababili, kodwa elinekhophi ebelifanele inkampani yezizwe ngezizwe? Le ndlela ayikwenzi ubukeke uyisilima nje kuphela, kodwa futhi ilimaza nokwethembeka komkhiqizo wakho. Uma uyibhizinisi elincane, ziqhenye ngalo futhi ungagunci ngalo - abathengi abaningi baphendukela emabhizinisini amancane ngokunembile ngenxa yensizakalo eqondene nabantu nabanikezelayo. Ungazami ukuba yinto ongeyona.
Thola ukuchofoza okuningi kwesikhangiso
Uma uthengisa izinto ku-inthanethi, izandiso zesikhangiso akuwona umsebenzi olula - lesi sici (esitholakala kuzo zombili i-AdWords neBing) sikuvumela ukuthi wenze isikhangiso sakho sibe sikhulu ngezindawo eziningi ongachofoza kuzo. Futhi akubizi lutho ngaphezulu! Futhi wandise izinga lokuchofoza kusikhangiso sakho! Kuyamangalisa iqiniso?
Khulisa ukuthengisa okuku-inthanethi usebenzisa izandiso zesikhangiso
Esibonelweni esingenhla, izixhumanisi ze- "Men's Sunglasses" kanye ne- "Women's Sunglasses" zinika abantu abafuna ukuthenga i-Ray-Bans entsha izindawo ezimbili ezengeziwe zokuchofoza. Lokhu konga umuntu ongaba yikhasimende isinyathelo esisodwa futhi kwenza kube lula futhi kusheshe ukuthola lokho abakufunayo (ngakho-ke baya kusayithi lakho esikhundleni somncintiswano).
Thula ubufakazi bamakhasimende
Emvelweni wanamuhla wezokuxhumana, impendulo yamakhasimende ayikaze ibaluleke kakhulu. Ngenhlanhla, lokhu kusho ukuthi amakhasimende akho anelisekile angakunika esinye sezikhali ezibaluleke kakhulu ku-arsenal yabo: ubufakazi.
Khulisa Ukuthengiswa Kwe-inthanethi Kufaka Ubufakazi Bekhasimende
Imikhosi yamakhasimende anelisekile inethonya elikhulu kakhulu kunekhophi yokuthengisa enhle kunazo zonke, ngakho-ke qiniseka ukuthi ufaka ubufakazi nokubuyekezwa okuvela kubashumayeli bakho bomkhiqizo abakhuluma ngendlela owesabeka ngayo. Lokhu kungavela kumakhasi wakho womkhiqizo, amakhasi okufika, ikhasi lamanani, ngisho nekhasi lakho lasekhaya. Ngeminye imininingwane, hlola i-athikili yami ngamandla wobufakazi bamakhasimende.
Ngokunjalo, ukufakwa kwezimpawu zokuthembela kungaba yindlela enhle yokwandisa ukuthengiswa kwe-inthanethi, ngoba kwakha umbono omuhle womkhiqizo wakho engqondweni yethemba futhi kungahle kunqobe ukungabaza ngaphambi kwesikhathi. Uma ibhizinisi lakho linokugunyazwa kobungcweti (noma okuthile njengokujwayelekile njengokuqinisekiswa okuvela eHhovisi Lezinhlelo Zebhizinisi Elihle noma ubulungu egumbini lakho lezentengiselwano), beka lezi zimpawu zokuthembela phambili naphakathi kwesiza sakho. Uma unohlu oluhlaba umxhwele lwamakhasimende anelisekile, qiniseka ukuthi amakhasimende akho angaba khona azi ngakho.
Yakha umuzwa wokuphuthuma
Kubalulekile ukuthi uthembeke futhi ubonakalise ukuthi ungubani nokuthi wenzani, kepha ayikho imithetho ekuvimbela ukuthi wakhe umqondo wokuphuthuma wokunxenxa abathengi abangaba khona ukuthi bathenge kuwe njengamanje.
Khulisa ukuthengiswa kwe-inthanethi ngokwakha umuzwa wokuphuthuma
Abathengi abaningi basabela kahle kuzikhuthazo ezakha umuzwa wokuphuthuma, kusuka ekunikezelweni okukhethekile okuyisikhathi esifushane, kuya kumikhiqizo yohlobo olulinganiselwe. Yize izindlela zokwenza lokhu zehlukile njengemikhiqizo engathengwa ku-inthanethi, amanye amasu angasebenza kakhulu kunamanye. Isibonelo, uma ungenzi (noma ungakwazi) ukwenza umkhiqizo we-edishini ekhawulelwe ukuheha amathemba, mhlawumbe unganikeza isikhuthazo sezezimali kumakhasimende azibophezele ekuthengeni ngokushesha, njengokuthunyelwa kwamahhala noma isaphulelo.
Khulisa ukuthengisa oku-inthanethi usebenzisa izikhangisi ezenziwe ngezifiso Noma iyiphi indlela onquma ngayo ngayo, ukudala umuzwa wokuphuthuma kuyindlela enhle yokwengeza ukuthengiswa kwe-inthanethi.
Nikeza isiqinisekiso sokubuyiselwa imali
Izikhathi eziningi, esinye sezici ezinamandla kakhulu esinqumweni somthengi sokungathengi okuthile ukungavumi kwengozi - isifiso sokugwema ukulahleka okungaba khona. Esikhathini esiningi, le ngozi ebonakalayo ingokwezimali. Kungani kufanele noma ngubani athenge imikhiqizo yakho? Kuthiwani uma zingasebenzi, noma ikhasimende lingazithandi? Ngisho nokuthenga okuncane kungabeka engcupheni "yokuzisola komthengi," ngakho-ke lokhu kuphikisa kumele kunqotshwe ekuqaleni ngokunikela ngesiqinisekiso sokubuyiselwa imali.
Lapho ubungozi obuningi obuthatha esinqumweni sethemba, maningi amathuba okuthi bathenge kuwe, ngakho-ke susa noma yini engavimba amathuba ekuthengeni.
Nikeza izinketho ezimbalwa
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Ezinkampanini eziningi, lo mqondo awucabangi. Impela ukunikela ngemikhiqizo eminingi kuyindlela enhle yokwandisa ukuthengisa! Hhayi, akunjalo. Eqinisweni, ezimweni eziningi, ukukhetha okuningana okuningi kungaholela ekuthathweni kwezinqumo engxenyeni yethemba, okuholela ekuthengisweni okulahlekile.
Uma unemikhiqizo ehlukahlukene, cabanga ukuhlela isayithi lakho noma amakhasi womkhiqizo ngendlela enikeza izivakashi izinketho ezimbalwa ngangokunokwenzeka. Lokhu kunciphisa ithuba lokuthi isivakashi sizothwalwa yinqwaba yemikhiqizo ehlukene. Lokhu kungatholakala ngokuhlela imikhiqizo yakho ngezigaba ezincane nezincane (inzuzo eyengeziwe ukuthi kwenza kube lula ukuthi izivakashi zikuthole ngqo lokho ezikufunayo), noma ungagxila kakhulu emikhiqizweni embalwa ngazinye. Kunoma ikuphi, khumbula ukuthi lapho unikeza izinketho eziningi, maningi amathuba okuthi ikhasimende liye kwenye indawo.
Khomba izethameli ezifanayo ku-Facebook
Enye yezindlela ezinhle kakhulu zokwengeza ukuthengisa online ukusebenzisa idatha onayo mayelana namakhasimende akho amanje ukuthola abantu abanjengabo. I-Facebook ikuvumela ukuthi wenze lokhu ngokukhomba izethameli ezibukeka kahle.
Khulisa ukuthengiswa kwe-inthanethi ngokukhomba izethameli ezifanayo ku-Facebook. Izithameli ezibukeka ku-Facebook empeleni zingabasebenzisi be-Facebook ababelana ngezimpawu nokuziphatha namakhasimende ku-database yakho. Ufaka idatha yakho ku-Facebook, yona ehambelana nedatha yakho (nemininingwane evela kubadayisi benkampani yangaphandle) ukudala ukufana ngokususelwa kunqubo oyicacisayo. Ungasebenzisa futhi amaphikseli wokulandelela nedatha yokufaka uhlelo lokusebenza ukukusiza ukuthi udale izithameli ezibukeka. Le kuyindlela enhle yokufaka idatha yakho yamanje yamakhasimende ukuthi ikusebenzele, ikuvumele ngempumelelo ukuthi wandise ukufinyelela kwakho ngomzamo omncane futhi usebenzise izikhangiso ezihlosiwe kakhulu ukuheha abasebenzisi be-Facebook abafana namakhasimende akho.
Ukwandisa ukuthengisa online kulwa nokushiywa kwenqola yokuthenga. Ngokufana nephuzu langaphambilini mayelana nokuhlangenwe nakho komsebenzisi, ukunciphisa ukungqubuzana kunqubo yokuphuma kungaba nomthelela omangalisayo emazingeni akho wokuguqulwa. Ngendlela efanayo nokuthi kufanele ikwenze kube lula ngangokunokwenzeka ukuthi izivakashi zikwazi ukusebenzisa nokuzulazula kusayithi lakho, kufanele ukwenze kube lula ngabo ukuthenga lokho okuthengisayo.
Susa noma yiziphi izinyathelo ezingadingekile enqubeni yakho yokuthenga engavimba ithemba ekuguqukeni. Yeqa izinkambu ezingadingekile kumafomu. Ungaziniki isikhathi futhi uzenze ziqale phansi kusukela ekuqaleni. Nawa amanye amathiphu wokuthi ungalwa kanjani nokushiywa kwenqola yokuthenga.
Khulisa ukuthengisa online kwamukela izinhlobo ezahlukahlukene zokukhokha
Abathengi banokukhetha okuningi kunanini ngaphambili ukuthi bazikhokhela kanjani ngempela izimpahla nezinsizakalo, futhi akuwona wonke umuntu othanda ukusebenzisa i-American Express. Ngokunikeza izinketho eziningi zokukhokha, kufaka phakathi izinsizakalo ezintsha eziya zanda kakhulu kuselula, wenza kube lula kumakhasimende angahle akunikeze imali yawo. Vele, kungaba inkinga yokwandisa isiza sakho (kanye nenqubo yokuphuma, njengoba sixoxe ngenhla) ukufaka zonke lezi zinketho, kepha ukwenza kanjalo kuyindlela enhle yokwengeza ukuthengiswa kwe-inthanethi, ikakhulukazi uma isayithi lakho linethrafikhi esindayo yeselula .
Tshala imali ezithombeni zomkhiqizo osezingeni eliphakeme
Kunobufakazi obuqand 'ikhanda bokuthi ukudla okwethulwe kahle kunambitheka kangcono kunezitsha ezifakwe ngobudlabha. Njengoba kunikezwe ukubaluleka kokubukeka maqondana nendlela esizibona ngayo izinto (kufaka phakathi abanye abantu), kusobala ukuthi ukutshala imali kuzithombe zekhwalithi yomkhiqizo kunomphumela ofanayo kubavakashi bakho besiza.
Susa amakhasi akho okufika
Sike sakhuluma ngaleli cebo phambilini, futhi livame ukukhulisa ngaphezu kwamashiya ambalwa, ukusho okuncane. Kodwa-ke, asikukhuthazi ukususa amakhasi okufika ngokungenasidingo, kepha kunalokho sisebenzisa izikhangiso zakho eziku-inthanethi ukuze zihambisane nenombolo yabathengi abapheqa iwebhu futhi bathenga ku-inthanethi.
Khulisa ukuthengisa oku-inthanethi usebenzisa izikhangiso ze-Facebook 'chofoza ukubiza'. Imikhankaso yokushayela kuphela ku-Facebook naku-AdWords iyisibonelo esihle sesimo lapho ukususa ikhasi lendabuko lokufika kunengqondo ngokuphelele. Abantu abaningi abafuni ukuchitha imizuzu eminingana bephequlula amakhasi kumadivayisi wabo weselula, bafuna nje ukuxhumana nebhizinisi lakho.
Khulisa imikhankaso yokuthengisa ye-AdWords eku-inthanethi kuphela. Ngokusebenzisa izikhangiso ezenzelwe ukushaya kuphela, wenza kube lula kumakhasimende angaba khona ukuthi axhumane nebhizinisi lakho, ususe ngokuphelele esinye sezinyathelo ezinzima kunawo wonke zokuthengiswa kwe-inthanethi okuthe xaxa, futhi ngokwandisa umthamo wezingcingo oya ebhizinisini lakho, omunye imithombo ebaluleke kakhulu yoxhumana nabo ezinkampanini eziningi. Abantu abakubizayo bakucela ukuthi ubathengisele okuthile.
Zama Izikhangiso ze-Gmail
Ngemuva kweminyaka yokungena nokuphuma ku-beta, izikhangiso ze-Gmail NGOKUGCINWE zitholakalela wonke umuntu. Le yindlela ethokozisayo yokufinyelela amathemba nokwandisa ukuthengisa.
Khulisa ukuthengisa okuku-inthanethi usebenzisa izikhangiso ze-Gmail. Uma usuvele ufinyelela kumakhasimende lapho esesha nalapho ephequlula, kungani ungahambi ibanga elingaphezulu bese ubashaya ngenkathi besemabhokisini abo eposi? Enye yezindlela eziphumelela kakhulu zokusebenzisa izikhangiso ze-Gmail ukukhomba amagama angukhiye womncintiswano wakho. Abantu abasemakethe yemikhiqizo yabancintisana nabo bathola ama-imeyili avela kwizimbangi zakho ezisho amagama akho omkhiqizo khona manje. Ngokubhala phansi leyo migomo efanayo, ungabonakala emabhokisini abo okungenayo futhi unethemba lokuthi bazoshintsha umqondo wabo.
Gcina ukungaguquguquki kwemiyalezo kuyo yonke imikhankaso nakwisayithi lakho
Wake wasichofoza isikhangiso se-PPC esikubambe iso lakho, samane sasiwa ekhasini lokungena elingabalulekile (elibi) noma ikhasi eliyinhloko lesayithi (kubi kakhulu)? Ngabe ugcine uthenge obukufuna kuleyo sayithi? Cishe cha.
Khulisa ukufana kwemilayezo yokuthengisa eku-inthanethi. Isikhangiso se-Air Canada, nokuhambisana naso.
Khulisa ikhasi lokufika lomlayezo wokuthengisa okuku-inthanethi
Uma umsebenzisi achofoza isikhangiso somkhiqizo othile noma insizakalo, ikhasi abaya kulo kufanele libe mayelana nalowo mkhiqizo noma isevisi ethile, hhayi isigaba esihlobene, noma ukunikezwa okukhethekile komunye umkhiqizo, kodwa lowo mkhiqizo othile. Qiniseka ukuthi umlayezo wakho uhambisana nayo yonke imikhankaso yomphakathi ekhokhelwayo kanye namakhasi ahambisana nayo, ukuze ukuchofoza kwesikhangiso kuguquke kube ukuthengisa.
Phendula yonke imibuzo bese ubhekisa konke ukuphikisa okukukhophi yakho
Olunye lwezicupho eziyingozi kakhulu ongangena kulo uma uzama ukuthengisa ku-inthanethi ukwenza ukucabanga ngolwazi lwamakhasimende akho angaba khona ngomkhiqizo wakho, insizakalo, noma ngisho nemakethe. Izinkampani eziningi zikholelwa ngephutha ukuthi amakhasimende azo azi kakhulu ngalokho akuthengisayo kunalokho akwenzayo empeleni, okuholela emibuzweni engaphenduliwe noma ukuphikiswa okungabhekwanga, okungalimaza ukuthengisa.
Cabanga yonke imibuzo ekwehlelayo mayelana nomkhiqizo wakho, bese uyiphendula kwikhophi lakho emakhasini wakho womkhiqizo. Ngokufanayo, cabanga ngakho konke ukuphikisa okungenzeka umuntu ongaba yikhasimende angaba nakho mayelana nalokho okunikezayo, bese ukunqoba kuqala kwikhophi lakho. Lokhu kungabonakala kungenangqondo, kepha khumbula ukuthi awufaki amathemba ngolwazi olungadingekile, ubanikeza lokho abakudingayo ukwenza isinqumo esinolwazi. Le ndlela futhi ingukuzivocavoca okuhle kakhulu kokubhala ikhophi eqinile, ecacile futhi emfushane. Uma ukhathazekile ngokuthi kunekhophi eningi kakhulu, ungahlala uyinciphisa. Vele ugcine ukugxila kwikhasimende nokuthi lizizuzisa kanjani, hhayi ukuthi kungani inkampani yakho ihlaba umxhwele kangaka.
Nika konke ongakwenza mahhala
Abantu bathanda izinto zamahhala, futhi lapho unikela ngokwengeziwe, amakhasimende angaba namandla azokubona wena nomkhiqizo wakho, okungaholela ekuthengisweni kwe-inthanethi okuningi. Khulisa ukuthengiswa online ngokunika izinto zamahhala. Kuyahlaba umxhwele!
Bheka okunikezwayo kwakho kwamanje. Ungakhipha okuthile mahhala? Uma ukulo bhizinisi lesoftware njengathi, kulula ukunikela ngezilingo zamahhala zesibopho sakho. Noma ungenjalo, unganikela ngamasampuli, ubulungu besilingo, ukunikezwa okubili kokukodwa, nezinye izinzuzo ezisuselwa kumvuzo. Ukunikeza izinto zamahhala akuyona nje indlela enhle yokwenza ngcono umbono wabantu ngebhizinisi lakho, futhi kuyindlela enhle yokubazisa kokufanele ube nakho bese ubayenga ukuthi bathenge okuningi.
Dala futhi uphathe izinhlamvu ezinemininingwane zokuthenga
Ngizoqhubeka ngicabange ukuthi usuvele udala izinhlamvu ze-shopper (ngoba uma ungakwenzi lokho, usenkingeni yangempela), kodwa ngizokuphonsela inselelo yokwakha izinhlamvu ezinemininingwane eminingi kune-shopper esidlule. Kuqinisekile ukukuzuzisa ekusebenzeni kwakho.