Sonke siyazi ukuthi uma unebhizinisi lanoma yiluphi uhlobo, ukuba khona ezinkundleni zokuxhumana kuyinto ephambili ukuthola ukuvezwa, noma kunjalo, ababaningi abazi ukuthi yini ukuxhumana nomphakathi kungcono kwi-ecommerce noma yiziphi ezisebenza kakhulu maqondana nokukhiqiza ukuthengisa. Ukuba khona kubaluleke kakhulu, kepha okubaluleke kakhulu ukwazi imbuyiselo yotshalo-mali (i-ROI).
Shopify, okungenye ye- Imidondoshiya ye-Ecommerce ku-Intanethi, wanikezwa umsebenzi wokuhlaziya ukuvakashelwa okuyizigidi ezingama-37 ezinkundleni zokuxhumana okuholele kuma-oda womkhiqizo angama-529.000. Imiphumela yamtshela ukuthi i-Facebook iyona ukuxhumana nabantu lowo owathola ithrafikhi kakhulu futhi nalowo okhiqize ukuthengiswa kakhulu kwezinkampani.
Eqinisweni, ngokuqondene share emakethe ngenani lezivakashi, futhi yiFacebook ehamba phambili ngokuvakashelwa kwezigidi ezingama-23.3, ezimele ama-63% noma izingxenye ezimbili kwezintathu zazo zonke ukuvakashelwa emphakathini ezitolo zakwaShopity. Ngemuva kwe-Facebook kukhona iPinterest, Twitter, YouTube neReddit.
Iningi labo ama-oda nawo avela ku-Facebook, lapho izimboni ezinjengezithombe, ezemidlalo, izimpahla zezilwane, njll. Kubalulekile futhi ukuthi sisho ukuthi izimboni eziningi zikhiqiza inani elikhulu lama-oda avela kuzingxenyekazi zesibili.
Isibonelo, ama-75% we imiyalo yama-antique nokuqoqwa, kuvela ku-Pinterest, ngenkathi ama-oda angama-47% wemikhiqizo yedijithali evela ku-YouTube. Mayelana nezinhlobo zemikhiqizo eziphumelela kakhulu kumanethiwekhi omphakathi, ku-Twitter ngokwesibonelo, izincwadi, izicathulo nezemidlalo zisebenza kahle impela.
Kodwa-ke, enye yemininingwane ethakazelisa kakhulu yalolu cwaningo ikhombisa ukuthi kufanele uqaphele kakhulu ukwethulwa komkhiqizo ngezimpelasonto, ngoba ama-oda wemikhiqizo evela ku zokuxhumana, aphansi, azungeze u-10 kuye ku-15%, ngokunembile ngalezi zinsuku zeviki.