Eminyakeni yamuva nje, elinye lamasu angcono kakhulu okukhulisa izinkampani ukusetshenziswa kwamanethiwekhi omphakathi. Kuningi okunikwe amandla futhi ungakusebenzisa ngokuya ngephrofayili onayo manje ibhizinisi lakho. Ngalesi sizathu, kubaluleke kakhulu ukuthola ukuthi yimaphi amanethiwekhi omphakathi amahle kakhulu ezinkampani. Ukuphumelela noma cha kwamasu ethu okuthuthukisa ibhizinisi lawo kungaxhomeka kulesi senzo.
Amanethiwekhi omphakathi ahamba phambili ezinkampanini angenye yezimoto ebelokhu inika imiphumela emihle kakhulu eminyakeni edlule ukwenza amabhizinisi amabhizinisi abe nenzuzo. Ukufika ezingeni lokuthi sebembalwa kakhulu abangalisebenzisi leli qhinga ekumaketheni okuqondile. Ngakho-ke, akukho okungcono kunokuzazi nokwazi ukuthi ungazisebenzisa kanjani ngaso sonke isikhathi. Imiphumela ingaba lusizo olukhulu kuzintshisekelo zakho zobuchwepheshe.
Ngale ndlela ejwayelekile, kufanele kuqashelwe ukuthi ukuxhumana nomphakathi kungaba yisikhali esihle kunazo zonke onazo okwamanje zokwengeza ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma ama-athikili. Futhi-ke, ngaphezu kwezinye izindlela zendabuko eziningi eseziphelelwe yisikhathi ukuhlangabezana nalezi zidingo emkhakheni webhizinisi. Ngabe ufuna ukwazi ukuxhumana okuhle kakhulu kwezenhlalo ezinkampanini? Yebo, naka kancane ngoba kungaba wusizo kakhulu kuzintshisekelo zakho zobuchwepheshe.
Amanethiwekhi wokuxhumana nomphakathi: I-Linkedin isetshenziselwe ochwepheshe
Phakathi kwazo zonke, lena ivelela umthelela wayo omkhulu engaba nawo ebhizinisini lakho kusukela manje kuqhubeke. Lokhu kungenxa yesici sayo sokubamba iqhaza njengoba kuhlanganisa iphrofayili efaneleke kakhulu yezinkampani kanye nochwepheshe abavela kuyo yonke imikhakha. Akumangalisi ukuthi kungashiwo ukuthi le nethiwekhi yokuxhumana nabantu ibonwa ngaphezu kwakho konke ngokuba yisithangami sabachwepheshe esenza ukufuna amaklayenti amasha nabaqeqeshiwe futhi kusize ubudlelwano brand inamandla enkampanini.
Ngakho-ke, ngeke kumangaze ukuthi ekugcineni uhlangabezana nezinhloso zakho futhi nezinzuzo ozitholayo zingaphezu kokubaluleka. Yize ngaphambi kokubhalisela insizakalo yabo kufanele wazi eminye yemisebenzi yayo eyisisekelo nokuthi sizokuchazela ngezansi:
- Kuyasiza ukuthola amaklayenti amasha nokwenza lula ubudlelwane nemikhiqizo enethonya enkampanini, kanye nokugcina ukuxhumana okukhulu nomkhakha wenkampani yakho.
- Dala imibuthano yokuxhumana ukuhlanganisa ochwepheshe nabaqeqeshiwe emkhakheni. Hhayi ngeze, ungafinyelela kwabanye oxhumana nabo abafaneleke kakhulu nalabo okungaxhumani nabo kwamanye amanethiwekhi omphakathi. Ungakhohlwa, ngoba kungakwenza kuwe emasontweni ambalwa ezayo.
- Shicilela inkampani bese uyitholela imininingwane efanele ngemibuzo eya emaqenjini ahlukene angakhiwa. Lokho kusho ukuthi sengathi bekuyisithangami sabantu ngabanye, kepha kulokhu kuvulelwa iminyango yokuthi uxhumane nabachwepheshe obadingayo ngesikhathi esithile noma kwesinye isikhathi noma isimo.
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Le nethiwekhi yokuxhumana nabantu ingaba lusizo olukhulu, kepha kuphela kwezinye izimo ezithile. Yize unenani elikhulu labasebenzisi, ngeke ube nenye indlela ngaphandle kokusebenzisa uchungechunge lwezihlungi ukufinyelela abantu obathandayo. Ngalesi sizathu esikhetheke kakhulu, le nkundla phakathi kwabantu ingaba yisixazululo sezintshisekelo zakho kepha wazi ukuthi ungazixazulula kanjani izesekeli.
Vele kuyinethiwekhi yokuxhumana efanelekile kulezi zimo ezilandelayo esizozichazela zona ngezansi:
- Vele ukukhiqiza ubudlelwane obunamandla namakhasimende, izibuyekezo ezinemininingwane futhi bangasebenzisa amaphrofayli wabo njengezandiso zamawebhusayithi abo.
- Thuthukisa umkhiqizo wakho wezentengiselwano futhi akukho kungabaza ukuwunika ukubonakala okukhulu kwimidiya yedijithali.
- Ubulula nobubanzi ukwenza ubudlelwano nabanye ochwepheshe nezinye izinkampani ezincane nezisemaphakathi. Kepha kulokhu, ngeke uze ukhethe ngaphandle kokukhetha ngokwengeziwe kunanini ngaphambili uma ufuna ngempela ukusizakala ngalaba oxhumana nabo kwi-Intanethi.
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Ngenye ifomethi eku-inthanethi onayo njengamanje. Ngoba kungakulethela izinto eziningi kunalokho obukucabanga ekuqaleni. Kulokhu ngama-tutorials, amavidiyo, amabhulogi nezinye izinhlobo zokusekelwa kolwazi. Futhi lokho kube ngesinye sezinsimbi ezikhethiwe ukuheha ingxenye enhle yabathengi. Ikakhulukazi emikhakheni enjengezindaba, ukushicilela, ezokwelapha nobuchwepheshe obusha phakathi kokunye okufanele kakhulu.
Kunoma ikuphi, kungakusiza kuzenzo ezilandelayo esikukhomba zona manje:
- Amabhizinisi imikhiqizo yawo engaphakanyiswa ngaphansi kwamafomethi adalulwe phambilini.
- Thuthukisa izimpawu zokuhweba nemikhiqizo evumelana nale phrofayili yenethiwekhi yokuxhumana nabantu.
- Sebenzisa le datha ukukhetha izinsizakalo zeSocial Media ezihambelana kakhulu nenkampani yakho.
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Singafaka inethiwekhi yokuxhumana nabantu ethola isabelo esiphezulu sezenhlalo okwamanje futhi okungekho okunye ngaphandle kwe-Instagram. Ukunikezwa kwayo kusekelwe ezithombeni nakumavidiyo amafushane futhi isetshenziswa kakhulu yizethameli lapho imikhiqizo nezinsizakalo zibaluleke kakhulu. Ukufika lapho kungakhonjiswa izindaba zakamuva mayelana nezinsizakalo, imikhiqizo nama-athikili athengiswa nganoma yiluphi uhlobo lwezinkampani.
Ngakolunye uhlangothi, amandla ayo alele ekutheni ihlinzeka umoya othile omusha obaluleke kakhulu ezinkampanini ukwenza ubudlelwano bebhizinisi. Kanye nokulangazelela kwayo ukusebenzisa ukwesekwa okusha kulwazi okungaba wusizo kuzo zombili izingxenye zenqubo. Enye yezimpawu zayo ezisemqoka incike ekutheni iyinethiwekhi yezenhlalo ekahle kakhulu ukuthumela imiyalezo kumakhasimende noma kubasebenzisi benkampani noma benkampani. Kulezi zindlela ungasho ezinye zezinto ezikunikeza zona okwamanje. Ngokuqondene nesibonelo, lezo esizinikeza ngezansi:
- Isebenza njengokwesekwa okufundisayo ukunikela ngeqiniso elithuthukisa ukubonwa ngaphezulu kolunye uchungechunge lwezinto ezibhekwayo.
- Yinethiwekhi yokuxhumana nabantu evuleleke kakhulu kokuhlangenwe nakho okusha eziteshini zokuxhumana eziphambili kakhulu futhi iphrofayli yomsebenzisi ebanzi kakhulu engamukela.
- Ihambisana ngokuphelele namanye amanethiwekhi wokuxhumana nabantu anezici ezifanayo futhi kuze kube yilapho ingaba ngumsizi omuhle kakhulu wokuthuthukisa ingxenye yezentengiso yezinkampani.
Ngenye yamanethiwekhi amasha kakhulu ngalesi sikhathi futhi ngenxa yalokho efaneleke kakhulu ukwenza lezi zinhlobo zezenzo esikhuluma ngazo kule ndatshana. Ukufika ezingeni lokuthi ivumela abasebenzisi ukuthi bakwazi ukuthumela izithombe, izixhumanisi, njll. Ukuze ngale ndlela babelane ngamakhasimende noma abasebenzisi ngokwabo. Ngephuzu le-avant-garde eliningi lokho ekugcineni kukubeka eceleni kwamanye amanethiwekhi omphakathi.
Kunoma ikuphi, kuzodingeka ukubona izici ezinikelayo nokuthi abanye abantu bangazuza kuphi. Njengesibonelo, ngalezi zenzo ezilandelayo esizokhuluma ngazo:
- Uma kungangabazeki ukuthi ekugcineni uzothola ukutholakala kwemikhiqizo, ikakhulukazi leyo imiklamo yayo idala ukwedlula yonke enye into.
- Ukusetshenziswa kwayo kudala ukuthi abasebenzisi bazibophezele kumkhiqizo wentengiso kusukela ekuqaleni futhi bangafinyelela ezingeni lokuthembeka elizobe liphakeme kakhulu.
- Ungamaka ukubonakala enkampanini oyifunayo ukugqama ngaphezu kwalowo womkhakha wakho wezomnotho noma webhizinisi. Njengephuzu lokuzikhomba lokuzihlukanisa namanye amanethiwekhi omphakathi akhona ezimakethe zabathengi.
Vele, asikwazi ukukhohlwa ngale nethiwekhi yokuxhumana enamandla. Ngoba inezinkulungwane nezinkulungwane zabasebenzisi abasebenzayo, ngakho-ke iyithuluzi lokuxhumana nabanye abantu. Ngaphandle kwezidingo ezinkulu ezenziwa kwamanye amanethiwekhi wokuxhumana nabantu anamandla ngokwengeziwe ngezintshisekelo zezinkampani ezincane neziphakathi nendawo. Kunoma yiziphi izimo, le nethiwekhi yokuxhumana nomphakathi inikela kumabhizinisi eminye yeminikelo elandelayo:
- Khombisa isango lokuthi ziyini lezi zinkampani nokuthi zinganikezani kumakhasimende, noma kunjalo ngaphandle kokuzama eminye imininingwane.
- Thola noma uphenye okushiwoyo ngalo mkhiqizo kumanethiwekhi omphakathi. Ukuze ngale ndlela, impendulo itholwe kumakhasimende.
- Ithuba eliyingqayizivele lokwazisa ngemikhiqizo, izinsizakalo noma izindatshana ezinikezwa izinkampani ezincane neziphakathi nendawo.
- Futhi ngamafuphi, zinikeza insizakalo kumthengi engaba wusizo olukhulu emibonweni ehlukene yokubuka.
Akungabazeki ukuthi wonke amanethiwekhi omphakathi esiwabalulile athola ukwesekwa ukukhulisa imigqa yabo yebhizinisi futhi ngenhloso enkulu yokuheha amakhasimende amasha. Okungukuthi, ngemuva kwakho konke, esinye sezifiso zakho ezisheshayo ezinhlelweni zakho eziyisisekelo zomsebenzi.