Isibalo semenenja ye-ecommerce asaziwa kahle eSpain. Kodwa-ke, kungenye yezinto ezibaluleke kakhulu ezidinga uchungechunge lwamakhono obuchwepheshe okufanele lwenziwe.
Abaningi bahlobanisa lesi sibalo nomphathi womphakathi, futhi baqinisile, kepha kugxile kakhulu ekuthengisweni kwe-inthanethi. Manje amakhono obuchwepheshe udinga umuntu ofuna ukuzinikela kulo msebenzi? Namuhla sibheka ezibaluleke kakhulu.
Yini umphathi we-ecommerce
Umphathi we-ecommerce ungungcweti uphethe ukuphatha nokuqondisa i-ecommerce, noma isitolo esiku-inthanethi. Ngalokhu, imisebenzi yayo isuselwa ekuqondeni, ekuphatheni nasekulawuleni yonke inqubo yokuthengisa, kusukela ekuqaleni (lapho ikhuluma nabangaba amakhasimende) kuze kube sekugcineni, okungaba ukuthengiswa kwemikhiqizo noma impendulo etholakele. Ngemuva kokuthengiswa.
Ukwenza umsebenzi wakho, udinga ukwazi ukuthi yini imisebenzi yakho (okuthile esizokhuluma ngakho ngezansi), kanye namakhono obuchwepheshe owadingayo ukuwathuthukisa.
Imisebenzi yomphathi we-ecommerce
Njengomphathi womphakathi, umphathi we-ecommer wenza imisebenzi ehlukahlukene kakhulu, yonke igxile enhlosweni yokugcina, okuwukuthengisa umkhiqizo, insizakalo ... okufanele. Ngakho-ke, phakathi kwemisebenzi yayo kukhona:
- Thuthukisa isu lebhizinisi eliku-inthanethi.
- Funda umkhakha lapho kutholakala khona isitolo esiku-inthanethi.
- Hlela ukuhlela.
- Yenza isu le-SEO ukubeka i-ecommerce.
- Yenza uhlelo lokumaketha online.
- Hlaziya izibalo.
- Dala imingcele yokuguqula (ukufinyelela amakhasimende amaningi futhi uwenze athenge).
- Thuthukisa ulwazi lomsebenzisi nokusebenziseka kwesitolo esiku-inthanethi.
Ukuthola umuntu owenza konke lokhu kunzima impela, ikakhulukazi ngoba kungazwakala kulula, kepha akunjalo. Kodwa-ke, uma usuthole umuntu ofanele, amakhono akho obuchwepheshe ayozikhulumela (kanye nemiphumela oyothola emsebenzini wabo).
Amakhono obuchwepheshe kumphathi we-ecommerce
Lapho usukwazi ukuthi umphathi we-ecommerce uyini nakho konke akwenzayo (okungukuthi, imisebenzi yayo), kufanele wazi ukuthi akuwona wonke umuntu ongawenza lo msebenzi. Iqiniso ukuthi kunamakhono athile okumele abekhona kakhulu. Futhi yilokho esizoxoxa ngakho ngokulandelayo.
Futhi lokho, ukuba ngumphathi we-ecommerce ochwepheshe kumele:
Yiba nokufaneleka nesimo sengqondo
Babonakala njengegama elifanayo. Futhi ezikhathini eziningi, lezi zisetshenziswa ngaphandle kokwazi ukuthi ibinzana alizwakali kahle. Kepha zombili ziyadingeka kumphathi we-ecommerce.
Ukwenza kucace kuwe, ukufaneleka ithalente, ikhono onalo lokwenza okuthile (kulokhu, ukuthengisa noma yini komunye umuntu).
Ngakolunye uhlangothi, Isimo sengqondo sisho isimo somuntu, okungukuthi, uziphatha kanjani ezimweni ezahlukahlukene (uma uthola ukwethuka, uma unombono oqondile, uma udlulisa uthando lwalokho okushoyo ...).
Ngamanye amagama, umphathi we-ecommerce kumele akwazi ukuthengisa lokho iklayenti elinakho: insizakalo, umbono, umkhiqizo ... Ngakho-ke, kubalulekile ukuthi babe nolwazi oluningi lomkhakha, nombono wokuhweba okufanele bawuthathe inzuzo yamathuba okuthola ukuthengisa.
Yiba namakhono wokuxhumana
Cabanga ukuthi ungumphathi we-ecommerce wesitolo esiku-inthanethi. Futhi bakucela ukuthi uthengise umkhiqizo. Kodwa-ke, awukwazi, ngenxa yamahloni akho, ukwakha ubuhlobo namakhasimende, noma ngisho nokuwatshela ukuthi unomkhiqizo abawufunayo. Ngamanye amagama, ulahlekelwa yikhasimende.
Umphathi we-ecommerce akakwazi ukukhokhela lokho. Kumele yazi ukuthi uthini, ukusho kanjani nokuthi kubani ukufeza umphumela omuhle. Ngaphandle kwalokho, ngeke ukwazi ukwenza umsebenzi wakho kahle.
Yiba umholi
Yebo, kufanele futhi ukwazi ukuhola iqembu, uma unayo, noma ukuveza izidingo zakho futhi nabanye bazenelise ukuze benze umsebenzi wabo. Futhi ukuthi, ezikhathini eziningi, lokhu kuyinkimbinkimbi ukufeza, okuningi kumuntu oyedwa, futhi kuhlale kuningi okungaqala ukusebenza (nokuthi lochwepheshe kufanele axhumanise).
Ngakho-ke, amandla okwenza izinqumo, ukuphatha izinkinga, noma ukugqugquzela, kubaluleke kakhulu kulokhu.
Amandla wokuxhumanisa
Isibonelo, zicabange ungumphathi we-ecommerce yenkampani, kepha isigaba semidiya (izithombe, amavidiyo…) siqhutshwa ngomunye umnyango. Uma udinga lowo msebenzi abawenzayo ukwenza umsebenzi wakho, kufanele uhlanganyele nabo futhi wazi ukuthi uzocelani, nini futhi kanjani.
Amakhono obuchwepheshe: Umbono wamasu
Uma ungeyena umuntu owaziyo ukuthi ikuphi okwamanje nekusasa lomkhakha wakho, uzoba nezinkinga. Futhi into ebaluleke kakhulu ebhizinisini ukuzivumelanisa nomkhakha osebenza kuwo. Ngamanye amazwi, wazi ukuthi izinto ziguquka kanjani futhi zenze inkampani ijike ilandele umkhuba okhona.
Isibonelo, uma unebhizinisi lokubaza, uyazi ukuthi manje ziyanyamalala, kepha kusekhona labo abakwaziyo ukuguqula futhi bashintshe ibhizinisi labo benze lelo elisebenza ngempela (ngokwesibonelo, ukushintsha amaklayenti abo abe sezingeni eliphakeme, noma ukuqedela ukunethezeka, njll.).
Ezezimali, ukuphathwa, ulwazi lomkhakha ...
Ngeke sikutshele ukuthi kufanele ube yisimanga futhi wazi konke. Kepha kukhona ulwazi oluthile olunomthelela ngqo emsebenzini nokuthi kufanele ucabangele. Ngakho-ke, kubalulekile ukuthi uziqeqeshe kuzo.
Isibonelo, endaweni yezezimali, kufanele uqinisekise ukuthi ibhizinisi lakho lizosinda, okungukuthi, kufanele wazi ngemiqondo yezezimali ukwenza izinqumo, nokuvikela izimo ezinobungozi, noma uhole inkampani endleleni yempumelelo.
Amakhono obuchwepheshe: Yiba nobuciko futhi wenze izinto ezintsha
Le yingxenye ebaluleke kakhulu yomsebenzi njengomphathi we-ecommerce, futhi elinye lamakhono obuchwepheshe okufanele uwazise kakhulu. Yiyo ezokwenza ukuthi uzihlukanise nezinye izinkampani futhi uhehe abathengi.
Ngakho-ke, kuthiwa uchwepheshe kumele abe nengqondo yokudala, ukubheka kakhulu futhi unentshisekelo ngezinselelo, ngaphezu kokuphakamisa imibono nokuba nombono ohluke kakhulu kunabanye (ngomqondo wokuthi babona imibono yokubuka abanye abangayicabanganga).