Imisebenzi ye e-commerce eChina, ikakhulukazi emadolobheni amancane, kukhombisa ukukhula okukhulu, uma kuqhathaniswa namadolobha athathwa njengezinga lokuqala nelesibili. Hhayi lokho kuphela, kodwa futhi izindawo ezintsha zesevisi baqala ukukhombisa amathuba okukhula aqinile.
Ngokocwaningo lwakamuva, ukusetshenziswa kwemali yedolobha lesigaba sesithathu nelesine kumele u-50.1% wevolumu yonke yokuthengiswayo I-ecommerce kaZwelonke, uma kuqhathaniswa nama-49.9% anikelwe ngabathengi emadolobheni alinganiswe njengezinga lokuqala nelesibili. Ngaphandle kwalokhu, ukungena kokuthengwa okuku-inthanethi phakathi kwabasebenzisi be-Intanethi emadolobheni ezingeni lesithathu nelesine kungama-62%, emuva kakhulu kwama-89% okwenzeka kubantu bezindawo ezisezingeni lokuqala nelesibili.
Ngokwemiphumela ye- Ucwaningo lweMcKinsey firm onlineNjengoba ukukhula kwe-ecommerce eChina kususa izindawo ezintsha, izinkampani kumele zihambisane nezinguquko uma zifuna ukuthola amathuba futhi zisheshe zisizakale.
Umbiko ukuvezile futhi lokho Izinsizakalo eziku-inthanethi nezingaxhunyiwe ku-inthanethi (O2O), nazo ziya ziba namandla eChina, njengoba nabaphenduli abangama-80% besho ukuthi basebenzise lolu hlobo lwensizakalo ngezinsizakalo zokuhamba nezokugibela. Kepha ukwanda kokungena komsebenzisi emadolobheni okuqala nawesibili akuqinisekisi ukukhula kwebhizinisi, ngakho-ke abathengisi abakwi-inthanethi kufanele bagxile ekunikezeni izinketho ezenzelwe wena uqobo kubathengi uma befuna ukukhula ngokwengeziwe.
Ekugcineni, kushiwo nokuthi ingqikithi yabangama-31% abaphendulile bathi bathenga ngenkundla yezokuxhumana, okuphindwe kabili inani lonyaka owedlule.