Abathengisi nabo bathola indawo ku-e-commerce, ngoba inani lamakhasimende angahle abe khona kanye nemali engenayo ebhalisiwe etholakele ibaluleke ngokwanele ukuthi ingabeka imali eningi kuzingxenyekazi zokuhweba hhayi kwizikhungo zomzimba kuphela.
Isibonelo salaba Abadayisi yiWalmart kwamanye amazwe inikeza ithuba lokuthi "wenze okuhle kakhulu" ngokusebenzisa ikhompyutha noma iselula bese bemukela imikhiqizo ekhaya ngendaba yamahora ambalwa besebenzisa izindlela zabo zokwaba, okugcina isikhathi nemali kubo bobabili abathintekayo. I- IGrupo Inditex ithengisa emazweni amaningi ase-Europe ngezindawo zeZara, iBershka noma iPull & Bear futhi abanye abavela emhlabeni wonke, ngalokhu umthengi unethuba lokuthenga lokho akuthanda kakhulu ngaphandle komthwalo odala kwesinye isikhathi ulayini wokukhokhela izinto.
Izinkampani ezinkulu zibheka emuva ukuze "zenze zibe sesimanje" ngoba ngaphezu kwamandla ezinikezwayo ukuhweba ngogesiFuthi kuyithuluzi elihle lokulawulwa kwezinqubo zangaphakathi, ngoba imininingwane yenziwe ngamanani nobungako bemikhiqizo ekulungele ukuthunyelwa, izimpahla zinemininingwane futhi zihlukaniswa, ngaphezu kokusebenzisa ngokunenzuzo ukusatshalaliswa kanye nezindlela zokuphathwa kwempahla.
Okuhlangenwe nakho nodumo lwabathengisi abaningi abakhulu kukhuthazwe ngu thengisa ku-inthanethi kulula kumthengi othembekile kumkhiqizo ukuthenga imikhiqizo yakhe kuwebhusayithi yakhe esemthethweni kunokuyithenga ngaphandle kwayo.
Izimpahla zokugqoka nezama-elekthronikhi yizo ezithola izinzuzo ezinkulu kakhulu kulolu hlobo lwezohwebo ngoba amakhasimende abo anethemba lokuthi umkhiqizo uzofana noma ngabe uthengwa esitolo sangempela noma ku-intanethi, isibonelo esicacile salokhu I-Abercrombie, i-American Eagle, i-Apple noma i-GoPro ukusho ezimbalwa.