Lesi sibalo sobungcweti, esifake imfashini eminyakeni yamuva nje, yisona esibhekisa kumuntu ophethe noma umphathi we-inthanethi, online, umphakathi wedijithali noma umphakathi obonakalayo, noma umphathi womphakathi osebenza njengomcwaningi mabhuku walolu hlobo ezinkundleni zokuxhumana. Ngesigameko esiphelele sokuthuthukisa noma sokwenza zonke izinhlobo zamasu kulokho okubhekisele ekumaketheni kwedijithali.
Kunoma ikuphi, nokuthuthukisa lo msebenzi wobungcweti. Indima edlalwa uqeqesho nayo iyiqiniso. Akumangalisi-ke ukuthi umphathi ozihloniphayo womphakathi ungumkhulumeli wenkampani endaweni yezedijithali, futhi ngenxa yalokho, kumele abe okhulumisana omuhle kakhulu. Kokubili ngaphakathi kwenkampani nakubudlelwano bayo bangaphandle futhi kuyingxenye okufanele inikelwe ngobuchwepheshe obuthile. Ngezinga lokuthi ingavela emkhakheni wobuntatheli, wokukhangisa, wokumaketha noma wezokuxhumana. Futhi kusekelwa ukuqeqeshwa okukhethekile kwezokumaketha kwedijithali nokuphathwa kwemithombo yezokuxhumana.
Ngenkathi ngakolunye uhlangothi, umuntu kufanele azame ukugwema ukuqhathanisa ne- a umphathi wezokuxhumana ngoba zingamanani ochwepheshe ahlukile yize engagcwaliswa ngesikhathi esithile esigabeni sabo sobungcweti. Ngoba ngamaphrofayili amabili ahlukene, ahambisanayo futhi kufanele abikwe, kepha ngemisebenzi ehlukile. Yize izikhathi eziningi uchwepheshe ofanayo ethatha amakhono akho womabili.
Umphathi womphakathi: imisebenzi yayo efanelekile
Ngokuqinisekile uyazibuza ukuthi yini iphrofayli okufanele linikezwe yileli nani lobuchwepheshe. Okokuqala, kufanele kube ngumuntu othanda ukuxhumana nomphakathi futhi anikeze amazinga aphezulu ozwela lobuchwepheshe, ubuciko kanye nesifiso sokwenza ngcono ukusebenzisana ngobuchwepheshe obusha futhi nakanjani kwi-Intanethi. Kepha hhayi kuphela, kepha ngokuphambene nalokho, kufanele kuhambisane nolwazi oluqinile kweminye imikhakha noma izifundo, njengalezo esizozidalula ngezansi, phakathi kwezinye ezifanele kakhulu:
- Ukwakhiwa kwamasu
- Ukuphathwa komphakathi
- Ukuhlolwa nokuphathwa kwezinqubo namaphrojekthi
- Ukuphathwa kwezinhlekelele
- Isevisi yamakhasimende
- Amathuluzi 2.0
Ngaphakathi kwalo mongo ojwayelekile, ukuthi labo bachwepheshe abaqeqeshiwe banikela njengenani elengeziwe inethiwekhi enhle kakhulu ye- ithonya ezinkundleni zokuxhumana lokho kusiza ukwenza kangcono amasu ekuhleleni ezentengiselwano. Noma ngabe hlobo luni lwayo nesiqondiso esithathayo ezinkombandlela zalo zebhizinisi. Ngale ndlela, umphathi womphakathi angaba ukwesekwa okuqinile ekuthathweni kwezinqumo okuyizo maqondana nebhizinisi ledijithali.
Ngazi kanjani ukuthi ngiyayidinga yini kwi-eCommerce yami?
Lo ngumbuzo osemqoka kuleli banga lezinkampani futhi ungaphendulwa kalula ezindleleni ezithile. Ngoba ekugcineni kosuku okumayelana nakho ekugcineni ukubuka ngaphezulu kokunye ukucatshangelwa kobuchwepheshe kokunye okuqukethwe okubalulekile komkhakha noma inkambu yenkampani eyisebenzelayo engaba nentshisekelo kubalandeli bayo. Lesi ngesinye sezici okufanele usicabangele ukwazi ukuthi usidinga ngempela yini lesi sibalo sobuchwepheshe kusukela manje kuqhubeke.
Ngoba ngakolunye uhlangothi, kufanele futhi sigcizelele iqiniso elifanele lokuthi umphathi womphakathi ungumuntu okufanele azi futhi abhekane neminye imikhakha. Ngoba ayikwazi ukukhohlwa ukuthi ifeza imisebenzi ehlukahlukene. Njengamacala alandelayo esikudalula kuwo ngezansi:
Yazi imvelo yakho kangcono kangcono ukuze isebenze kahle ezinkampanini zakho ngaso sonke isikhathi. Lapho abasebenzisi abasebenza kakhulu noma abathonya ukukhipha le misebenzi kusukela manje kuqhubeke.
Yakha uzwela cnomphakathi wakho. Ngezinga lokhu okubaluleke ngalo, kungaba esinye sezikhiye ezifanele kakhulu empumelelweni noma cha kumphathi womphakathi omuhle. Ngalo mqondo, kubalulekile ukudala isibopho esingokomzwelo nabasebenzisi bethu, abaxhumana nokuqukethwe esikukhiqizayo, ukubenza babandakanyeke futhi bengeze inani kuzo zonke izenzo zabo.
Ngabe ngidinga i-eCommerce yebhizinisi lami?
Sekuyisikhathi sokucabanga ngemuva kokuhlaziya ukuthi imenenja yomphakathi iyini ngempela ukuthola isidingo sokuthi ngabe ngiyasidinga yini lesi sibalo sokuqala nokwakha i-eCommerce. Ngale ndlela, akungabazeki ukuthi ukwazi ukuthi sidinga umphathi womphakathi sizosebenzisana nenqubo elula yokulahla engihlaziya ngayo izinkampani engizelulekayo.
Yebo, kunamabhizinisi amaningi aku-inthanethi lapho kuphuthuma khona kakhulu ukuphikisana nalezi zici. Ngoba izici zayo ziyayidinga ngakho-ke sizobeka uhlu lwezinkampani ezingazuza kakhulu kumanethiwekhi omphakathi. Lapho bengadlala khona indima ebaluleke kakhulu ekwenzeni izinqumo zabo. Njengesibonelo, ezimweni ezilandelayo:
- Abathengisi bezingubo
- Abadayisi be-elekthronikhi
- Izinkampani ezinikezela ngemikhiqizo eku-inthanethi noma izinsizakalo eziku-inthanethi
- Izinkampani ezinikezela ngezinsizakalo zokuhanjiswa kwempahla noma kwepasela
- Izinkampani ezithengisa izinto ezingamasekeni
- Ukubonisana
- Abameli
- Izitolo zezimpahla zasekhaya nezemidlalo
Esinye isici okufanele sisihlaziye ukufaka leli nani lochwepheshe ethimbeni lethu lentuthuko yilokho okuhlobene nezinhloso esiziphishekela esitolo sethu noma ebhizinisini eliku-inthanethi. Futhi lapho imisebenzi elandelayo esiyinikezayo okwamanje ivelela.
Kanye nezinhloso zenkampani / umkhiqizo, ukuthuthukisa uhlelo lwamasu kumaSocial Networks lapho izinhloso ezilinganisekayo neziphathekayo zisungulwa (inani labalandeli, "Ngiyakuthanda", ama-RT's, inani lokuvakashelwa yi-Social Networks, njll.)
Hlaziya imininingwane etholakele yamathuluzi wokulinganisa futhi enze ushintsho kumasu uma edingeka ngempela.
Hlanganyela, lalela, futhi uxazulule inkinga yizihluthulelo ezi-3 eziyinhloko okumele ukuthi zonke iMenenja yoMphakathi zazi ukuthi zenziwa kanjani.
Sebenzisa lonke ulwazi ukuze kuzuze inkampani, eyayiphethwe ngaphambili futhi ihlelekile, eyithola kubasebenzisi noma kubalandeli bomkhiqizo.
Ukuze ngemuva kwakho konke lokho esikuxhumanise nemisebenzi yayo, yisikhathi esifanele sokubuza umbuzo ocacile: unentshisekelo yokuba noMphathi Womphakathi wesitolo sakho esiku-inthanethi? Kungenzeka ukuthi kwezinye izimo kunjalo, kepha kokunye ngeke kudingeke ngempela kunoma iyiphi indawo yokubuka.
Ungasikhetha kanjani lesi sibalo sobungcweti?
Le ngenye yezindlela ezifanele kakhulu okufanele uzenze kusukela manje kuqhubeke. Phakathi kwazo iqiniso lokubala noma lokufunda kahle izilimi eziningana ukuze kulondolozwe ubudlelwano obunamanzi kakhulu kusukela manje kuqhubeke.
Ukukhetha iMenenja yoMphakathi empeleni, ukuqonda izilimi eziningana ngokungeziwe kweSpanish, noma okungenani ukwazi kahle isiNgisi. Futhi ukuthi manje kungenzeka ungazinikeli ekuthengiseni phesheya, kepha ngokukhululeka namathuba anikezwa yi-eCommerce, awazi neze.
Ngaphezu kwalokho, ukuthi ngale ndlela ungabona futhi uhlaziye okwenziwa ukuncintisana kwamanye amazwe ezinkundleni zokuxhumana ngakho-ke, ukwazi ukusebenzisa lezi zindlela kumkhiqizo wakho.
Yiba umuntu omusha kusukela ekuqaleni
Impumelelo yomkhiqizo wakho ezinkundleni zokuxhumana izosuselwa kokuqukethwe. Noma ngabe kungumbhalo ngokuthunyelwe, amavidiyo, izithombe, i-infographics, ngqo ... ngaphandle kokungabaza, lapho ukhetha iMenenja yoMphakathi, kufanele kube nobuciko ngokuya ngokuqukethwe eyabelana ngakho, yazi ukuthanda kwamakhasimende akho futhi idizayine futhi idale okushicilelwe okubalulekile ngokwabo. Ngalo mqondo, uma unolwazi ngokuqoshwa nokuhlelwa kwevidiyo, kungcono, ngoba ividiyo manje iyona esatshalaliswa kakhulu.
Akufanele nakancane ukhohlwe ukuthi iMenenja yoMphakathi kufanele ihambele ezindaweni ezinamakhono amasha ukuze yenze umsebenzi wayo iziqinisekiso zokuphumelela. Akumangalisi ukuthi ngomunye wemisebenzi edinga ukufundwa okuqhubekayo kulawa makghono adingekayo ukuze kusebenze kahle esitolo se-inthanethi noma kwezohwebo.
Lwazi kahle uphawu lwakho lokuhweba
Kungaphezu kokusobala, ukukwazi ukuxhumana ngokufanele ngamagugu ohlobo lwakho lomkhiqizo, wazi ukuthi ungayithengisa kanjani imikhiqizo noma izinsizakalo zakho ... kufanele uyazi inkampani ngokuphelele. Ngalesi sizathu, kuvame ukuba ngcono ukuba ne-CM yangaphakathi, ngoba bazokwazi ibhizinisi kangcono kune-CM engaphandle kwalo. Kunoma yimaphi amacala, onesizinda esingaphezu kwakho konke okuhlobene nomkhiqizo wezohwebo omele ngaleso sikhathi.
Ukuzixazulula ezinqumweni
Ekugcineni, futhi ngakho konke empilweni, enye yezimfanelo zale phrofayili yobungcweti ukuthi ungaphezu kwakho konke futhi ngaphezu kwakho konke okungujuqu. Lokho wukuthi, kufanele uqonde amamethrikhi nedatha evela kubaphathi benethiwekhi ngayinye yezenhlalo. Ngamunye unesigaba se- "Analytics" lapho singabona khona imininingwane yabaphathi bethu futhi lokho kunganikeza umkhondo ongajwayelekile mayelana nalokho okufanele sikwenze.
Ngakho-ke, futhi njengesiphetho, kuzodingeka ngokuphelele ukuthi wazi ukuthi ungakhetha kanjani iMenenja yoMphakathi ngendlela eyiyo. Phakathi kwezinye izizathu, ngoba kunezinto eziningi ezingakulethela.