Uvuka ekuseni ngonyawo olungafanele, ngoba umakhelwane ongenhla usevele wenze umsindo. Olunye lwalezo zinsuku ungafuni ukuya emsebenzini. Uzenzela ikhofi, futhi uma uphumela emgwaqweni ngenkathi ucabanga ngezinto zakho, ukuphazamiseka kukwenza ukhubeke entweni ongakaze uyibone. Kunezindlela eziningi ongakhetha kuzo, phakathi kwazo kuqhubeka kube sengathi akwenzekanga lutho kulindwe usuku ukuthi lulungiswe, noma uqale ukumemeza uphinde uphume umbhedo ophahleni lwezindlu. Uyamemeza, futhi manje kulapho izinto ziba mnandi, amanye amaklayenti akho angaba khona akubonile.
Lokhu kweqile. Kepha futhi manje, lawo makhasimende angahle abe nesidingo sokusabalalisa izindaba ngokwenzekile phakathi kwabanye abantu obajwayele abazi izidingo zakho. Futhi le nto iyasakazeka ... Yini ebingenzeka uma ukuphawula okungekuhle kungaqala ukwanda kuzungeze umkhiqizo noma inkampani yakho? Ngokuya ngokwanda, abantu banenketho yokufuna izinkomba mayelana nenkampani eku-inthanethi. Futhi lapha, ngomoya wokugeza isithombe, kulapho ukuPhathwa kwegama eliku-inthanethi kuvela.
Kuyini Ukuphathwa Kwegama Eliku-inthanethi?
La Ukuphathwa Kwegama Eliku-inthanethi ORM (Ukuphathwa Kwegama Lase-Inthanethi) kuvela ku- isidingo sokukwazi ukulawula imininingwane egeleza nge-inthanethi yamabhizinisi abonakalayo. Inani elinjalo lemibono, ukuhlolwa, noma imibhalo ethonya ngqo umkhiqizo noma inkampani, lima kakhulu okulindelwe ngabasebenzisi namakhasimende angaba khona. Ukunakekela lesi sithombe, nokuthi ukuphawula okuhle kugqame kuqala futhi okungekuhle kungabonakali kangako, kutholakala kuphela ngokuphathwa kwedumela online.
Ukubuyekezwa okuhle noma okungalungile komkhiqizo kugcina kunquma isinqumo sokuthenga umkhiqizo. noma insizakalo yomthengi. Kubaluleke kakhulu ukuthi ekusebenzeni kahle kwebhizinisi, wazi ukuthi uliphatha kanjani kahle idumela lakho eliku-inthanethi. Isibonelo, uma kufanele sithathe uhambo lweholide, futhi sifuna ukwenza isiqiniseko sokuthi konke kuhamba kahle futhi ngaphandle kokwenzeka, akuvamile ukuthi sigcine ngokuhlola kahle izinsizakalo zehhotela noma zezindiza ezihlale zithola izikhalazo ezivela kubasebenzisi bazo.
Ungalucubungula kanjani idumela eliku-inthanethi elizungeza thina?
Hay ukunaka izikhalazo eziphindaphindeka kakhulu abathengi abangakhombisa. Uma besine-greengrocer, futhi izibuyekezo eziningi zabasebenzisi ziphawula ukuthi imikhiqizo yethu isesimweni esingesihle, singabanakekela ngokukhethekile. Ngokuphambene nalokho, uma kunokubuyekezwa okusho ukuthi ngidelela, lapho okokufaka kungenjalo, ukuthi simnandi, bekungeke kube iphuzu elibaluleke kangako ukuthuthuka njengaleli elidlule.
Abasebenzisi bathanda ukuzwakala, nokubona ukuthi ukugxeka kwabo sekuguqukele lapho babecabanga ukuthi kungcono khona. Ngaleso sizathu, ukulungisa izinkinga eziphindaphindwayo noma ezihlangabezana nazo njalo, kuzodala ukuthi ziqedwe, ngezinzuzo ezilandelayo:
- Sizoxazulula izinkinga ezaholela ekubeni nedumela elibi.
- Imali engenayo izoqala ukwanda.
- Inani lamakhasimende anelisekile lizokhula, futhi nalo lihlaziye kahle.
- Sizokwazi ngempela ukuthi yini amandla ethu.
Lapho amandla ethu esaziwa, singakhuphula futhi / noma siphakamise lokho esiqinisekile ukuthi siphumelela kukho. Ukuphathwa okufanele kwedumela lethu eliku-inthanethi kungaba yinto enikeza impendulo enhle.
Isibonelo esihle salokhu, sikuthola kumikhiqizo eminingi, njenge-Apple. Sonke siyayazi i-Apple, futhi nokuthi imikhiqizo yayo iyabiza. Kepha ikhwalithi nomsebenzi wabo muhle kakhulu kangangokuba abantu baze bafaka izitika zabo ezimotweni zabo. Masingakhulumi ngamanye ama-brand afana no-Harley Davidson, lapho abathengi babo bathola nomdwebo womdwebo esikhunjeni sabo.
Ungaziphatha kanjani uma sibhekene nenkinga yedumela?
Inkinga yedumela ingavela ngokuzumayo. Imvamisa, imvamisa kuba umphumela oqondile wokungaphathi ngendlela efanele ekuxazululeni inkinga. Uma iklayenti linesikhalazo, okungcono kakhulu esingakwenza ukunikeza isisombululo esisheshayo, esisebenza kahle, futhi esihlangabezana nokulindelwe, uma zingcono kunalokho obekulindelekile, kangcono.
Ukuntuleka kozwelo, ukulungiswa kokubambezeleka, amagama angenambala, noma noma yini okuthi esikhundleni sokudambisa noma ukulungisa isimo sibe sibi kakhulu, singaba nezinkinga ngomfanekiso womkhiqizo.
Isibonelo esihle besivela ochungechungeni lwemfashini uZara, lapho ngo-2014 bakhipha khona ihembe elalifana ngokungajwayelekile namaphyamajama ayegqokwa amaJuda ngenkathi beboshiwe, eMpini Yezwe II. Ngokushesha, njengoba kunembile kulezi zimo, lo mkhiqizo wagijimela ukuyokhipha isitatimende. Kulungile, aze asho ukuthi "bazoqothula" wonke amahembe emakethe. Futhi ngokungazi, igagasi lokugxekwa leza phezu kwabo, ngokungazi ukuthi bazokuphatha kahle kanjani.
Izixazululo Ezanele
- Okokuqala, futhi ubaluleke kakhulu futhi unganakwa. Dala uhlelo lwamasu lokusebenza lapho ubhekene nenkinga yedumela. Ukuba nohlaka lokwenza ngokufanele ezikhathini ezibucayi kuzosivumela ukuthi senze izinqumo ngezikhathi ezinzima.
- Ngokushesha nangokushesha. Asifuni ukubona ukuthi inqwaba yezibuyekezo ezimbi ziqala kanjani ukwanda, ziqhubeke nokushumeka okubi. Ngalesi sizathu, ukugxila emizameni yokuxazulula isimo emahoreni okuqala kubalulekile.
- Uma inkinga isezinkundleni zokuxhumana, kumele sisebenzise ukuphathwa okuhle kwangaphakathi. Qoka umuntu ophethe indawo ngayinye okhuluma ngazwi linye kuphela futhi abe nezindlela eziqondile zokuxhumana nabo. Ngaphezu kwalokho, ukusungula isiteshi sokuxhumana sangaphakathi nabo bonke abasebenzi, nokugcina umuntu ophethe enolwazi futhi evuselelwa, kuzosiza kakhulu ekusingatheni le nkinga.
- Uma sinesisekelo esihle sokuphathwa kwangaphakathi, futhi sakha izinqubo ezifanele zokwenza nokuqapha impande yenkinga, kufanele kube lula thola ukugxila. Futhi lapho kuzofanele sigxile.
- Xolisa futhi uthembeke. Wonke umuntu uyakwazisa ukuthethelelwa uma sengeza ukuvuma ukuthi kukhona okwenziwe kabi.
- Ngesikhathi sokuphatha wenza iphutha, noma usho okuthile okungafanele? Ungawasusi amazwana. Ikakhulukazi uma othile eyifundile. Akekho obona lokho ngendlela enhle. Esikhundleni salokho, khiqiza okunye okuthunyelwe uxolise noma uvume ukuthi kube nephutha kule nqubo. Iqondisa kabusha isimo njalo.
Funda emaphutheni
Ngemuva kwephutha, kufanele sifunde ukuthi amaphuzu abuthaka abe yini ekuphathweni kwedumela lethu online. Ngemuva kokuxazulula inkinga, lokhu ngokuvamile kuyisikhathi esihle sokwenza sishintshe kabusha izivumelwano esasizisungulile phambilini.
Siyethemba ukuthi kusukela manje kuqhubeke, awudingi ukubhekana nenkinga, futhi uma kwenzeka noma nini ihlasela, le ndatshana isizile ekuphathweni okuhle.