URalph Lauren usanda kumemezela ukuthi uzoshintsha isu lakhe lokuhweba nge-e, anqume ukuthuthela kulo I-Salesforce Trade Cloud ngohlelo olwenziwe ngezifiso. Le nkampani yezingubo eyaziwayo ibinenkinga yokuhlangabezana nezinhloso zayo zezezimali phakathi kwezinkinga zempahla yezindawo ezimbalwa ezedlule.
Vala isitolo sayo esisezingeni eliphezulu eNew York
Isu elisha likaRalph Lauren le-Ecommerce kufaka phakathi ukuvalwa kwesitolo saso esihamba phambili esise-711 Fifth Avenue eNew York City. Le nkampani iveze nokuthi izohlanganisa yonke imisebenzi nezitolo zayo eziyisikhombisa eyisabalalise kulo lonke idolobha.
Nale URalph Lauren uhlose ukonga u- $ 140 million ezindlekweni zonyaka lokho kuzokuvumela ukuthi ukhokhele ezinye izimali. Lokhu konga kungezwa kulondolozwe phambilini okwamenyezelwa ngo- $ 18 million kuya ku- $ 220 million ngonyaka.
Njengakwezinye abathengisi nezitolo zezingubo, URalph Lauren kudingeke nokuthi abhekane nezinselelo eziningi ezifana nezimpahla zokugqoka ezisheshayo, i-e-commerce, nempahla ebonakalayo. Ngosuku lwayo lwabatshalizimali lwangoJuni, inkampani yethula uhlelo olubizwa ngokuthi "Indlela eya Phambili", ehlose ukwenza i-Ecommerce ibe yesimanje, ibe luhlobo olufanayo oluzohlehlisa ukusebenza.
Embikweni wayo wonyaka we-2016, inkampani yamemezela ukuthi ifudukela kwisimo se-SAP somhlaba wonke, esizobhekela ukusebenza kwemakethe yase-US, sinikeze izici ezifana nokuthola inkokhelo nokugcwaliswa okuzenzakalelayo.
Ipulatifomu entsha ye-Ecommerce
URalph Lauren uphinde wathi basezinhlelweni zokwakha ipulatifomu ye-Ecommerce yomhlaba wonke, okuyingxenye yohlelo lwakho lokwenza ngcono ukuthengisa kwakho namandla akho wesiteshi se-omni. Ukwethulwa kwale nkundla entsha ye-e-commerce kulindeleke ukuthi kwenzeke ngo-2018.
Futhi konke kukhombisa ukuthi inkampani ibingenamandla okuvumela omunye unyaka udlule ekwakheni le nkundla ye-Ecommerce. Kwanele ukusho ukuthi kwikota yokugcina, URalph Lauren ubalule ukuthi ukuthengisa ezitolo ze-Ecommerce bawele ku-10%, ngenkathi ukuthengisa ezitolo zabo ezibonakalayo kwehle ngo-3%.