UMaria DominguezI-CEO ye I-Openley, inkampani ekhethekile ekuhlinzekeni izinsizakalo zomthetho nge-Intanethi, sitshele ngeyakho isipiliyoni emkhakheni we eCommerce Kule ngxoxo sikhuluma ngemvelaphi yalo mbono, ubunzima abahlangane nabo endleleni nangamathuba anikezwa yi-eCommerce enkampanini yezinsizakalo zomthetho.
I-Openley yinkampani ukuthi izinsiza zomthetho futhi of izinsiza zabantu, phakathi kwabanye, kuzalwa ngombono wokusizakala nge ubuchwepheshe obushaukuhlinzeka ngensizakalo entsha, esezingeni futhi ukonga kakhulu. Le nkampani ihlanganisa ama-sizinsizakalo zedijithali ngokusebenzisa kwakhe ukuthunyelwa online ngokunikezwa kwe izinkonzo ubuso nobuso ngesitayela sendabuko ngokwengeziwe ukumboza izidingo ezahlukahlukene ezikhona kulo mkhakha.
Actualidad eCommerce: Waba khona kanjani umqondo wokusungula i-Openley?
UMaria Domínguez: U-Openley uvela ekukhathazekeni ukudala iphrojekthi yenoveli, ukudala iqoqo lezinsizakalo ezidingekayo ukusekela noma iyiphi inkampani, inkampani eyayingeyona imisebenzi yezomthetho kuphela kepha futhi neyabasebenzi, ukuthuthukiswa kwewebhu, abasizi, njll. nokuthi yayihlukile futhi inamasu amasha, yayisebenza kahle, futhi lokhu kanye nobuchwepheshe obusha yikhona okuvumele lolu hlobo lwephrojekthi ukuthi lwenziwe.
Ngakha iqembu elibuye laqonda futhi labelana ngombono ofanayo. Ngenkathi sihlangana ukukhuluma ngezinkinga eziphathelene nobungcweti bethu, saqonda ngokwengeziwe ukushiyeka okulethwa izinkampani zendabuko emikhakheni yethu maqondana nendlela yokuhlinzeka ngezinsizakalo kumakhasimende, kanye nokukhubazeka, ezimweni eziningi, ukuxazulula lokhu kushoda nokusizakala ngobuchwepheshe ukuhlinzeka insizakalo esezingeni elifanele ngamanani akhokhelekayo.
Isizathu esiyinhloko sokwenza iphrojekthi kwakuyisifiso sokwakha okuhlukile nekhwalithi, okungukuthi, indlela entsha yokuhlinzeka ngezinsizakalo zomthetho nezabasebenzi nokuthi ngasikhathi sinye kuzozuzisa iklayenti. Yile ndlela u-Openley aqhamuke ngayo embonweni wokusebenzisa ubuchwepheshe obusha ukunikeza insizakalo entsha, esezingeni futhi eshibhile.
Actualidad eCommerce: U-Openley uhlinzeka ngezinsizakalo zomthetho ku-inthanethi futhi uqobo, i-Intanethi iwenza lula kangakanani umsebenzi wakho? Ngabe kunenzuzo kuwe njengenkampani?
UMaria Domínguez: Eminyakeni yamuva nje i-Intanethi isize ukuxhumana nabantu abavela ezingxenyeni ezihlukene zomhlaba. Esimweni sethu, kusivumela ukuthi sixhumane nenani elikhulu lamakhasimende, ngoba inethiwekhi isusa lowo mkhawulo owawukhona eminyakeni eyedlule lapho inkampani yabameli yavele yakhawulela ukunikezwa kwayo kwezinsizakalo zomthetho edolobheni noma esifundazweni. I-Intanethi isivumela ukuthi sifinyelele kubantu abaningi ngisho nakwamanye amazwe abadinga ukwenza izinqubo noma ukuqasha insizakalo yezomthetho eSpain.
Enye inzuzo esisinikezwa yi-Intanethi ukuthi kungenzeka ukuthi sixhumane namakhasimende ethu ngendlela ehlukile kulokho okwenziwe ngabameli kuze kube manje ngoba inethiwekhi isinikeza ukuxhumana okukhulu futhi ngenxa yalokho ukuqonda kangcono izidingo zabasebenzisi, okusinika isivumela ukuthi sithuthukise futhi sinikele ngezinsizakalo zethu futhi sizivumelanise kangcono nezidingo zamakhasimende.
Actualidad eCommerce: Yiziphi izinkinga ezinkulu ohlangabezana nazo lapho unikezela ngezinsizakalo zakho ku-inthanethi? Ingabe amaklayenti aseSpain alungiselelwe ngokwanele kulo mkhakha?
UMaria Domínguez: Inkinga enkulu, ngenhlanhla, eyehla kancane kancane, ukungathembi ukuqasha, hhayi noma yiluphi uhlobo lwenkonzo, kepha insizakalo yezomthetho eku-inthanethi. Umqondo wokuthi izinsizakalo zomthetho zenziwa kuphela noma kufanele zenziwe ehhovisi lendabuko kuphela futhi ezinesakhiwo esisezingeni eliphezulu sisagcinwa engqondweni. Vele angiphikisani: nge-Openley kubonakala ngokusobala ukuthi kuyenzeka ukwenza izinsizakalo zomthetho eziku-inthanethi phakathi kwabanye abaningi.
Isimo sengqondo samakhasimende aseSpain sizoshintsha kancane kancane, njengoba kwenzekile ngokuthengwa kwamathikithi ezindiza ku-inthanethi futhi jikelele neCommerce. Uma ikhasimende laseSpain lazisa ukuthi unikezwa insizakalo enhle nge-Intanethi nokuthi ilusizo kakhulu kuye, akanankinga ekushintsheni indlela yakhe yokusebenzisa, kepha ukuze ushintsho luvele kuncike kakhulu ekuhlinzekweni okuphezulu -quality and service adapted to the real needs of the client and, of course, into engiphikelela kuyo noma nini lapho ngiceliwe, ukuthi ukuthengwa kwamakhasimende kumele kungabi nasici, into eseSpain iseyinto enkulu ekhohliwe.
Actualidad eCommerce: Amafemu wezomthetho aku-inthanethi anda kakhulu eminyakeni yamuva. Yini ehlukanisa inkampani yakho kwabanye? Ngabe yiliphi inani elengeziwe i-Openley eliwanikeza amakhasimende ayo?
UMaria Domínguez: I-Openley akuyona into elula yehhovisi elibhekene nobuso ekhasini lewebhu. I-Openley yipulatifomu ehleleke kahle lapho kunganikezwa ngezinsizakalo kuphela futhi kuningiliziwe, kepha yakhiwe ngesiteji sokulanda izinsizakalo nemikhiqizo lapho ikhasimende likude ngokuchofoza okukodwa ekutholeni insizakalo yenzalo.
Kwa-Openley sifuna ukusondeza umhlaba wezomthetho, i-HR kanye nobuchwepheshe obusha ezakhamuzini; Ngamanye amagama, i-Openley futhi iyindlela yokwazisa nokwenza abasebenzisi bazi ngezinkinga ezahlukahlukene zezomthetho ukuze baqonde kangcono amalungelo abo nezenzo ezenziwa ngochwepheshe kule mikhakha. Sifuna, hhayi kuphela ngesikhala sethu sezindaba, kodwa futhi nangebhulogi yethu, ukwazisa ngezihloko ezahlukahlukene ngolimi olulula futhi oluqondakalayo emphakathini.
Sikholelwa ukuthi uma iklayenti linolwazi olungcono ngezinkinga ezahlukahlukene ezakha i-Openley, zingakhetha kangcono izinsizakalo ezizokwenza inkontileka futhi ziqinisekise ukuthi inani elikhokhayo lihambisana nobunzima bendaba okufanele ixazululwe noma icutshungulwe. Sifuna ukusungula inqubomgomo yokubonakala okusobala okukhulu, okuphambene nenqubomgomo izinkampani eziningi eziyigcinayo ukugcina amakhasimende ayo engazi lutho, sikholelwa ukuthi ukwenza izinto obala okukhulu kunokulimaza inkampani kuyayizuzisa ngoba abasebenzisi bayakwazisa ukuthi inkampani ibagcina benolwazi ngemikhiqizo futhi izinsizakalo oziqashile.
Okuthile okuphawula i-Openley yikhona okuhamba phambili kwezobuchwepheshe nokuyisebenzisa ezinsizakalweni zethu, okunikeza imikhiqizo nezinsizakalo ezingcono kumakhasimende ethu.
Actualidad eCommerce: Yiziphi izinsizakalo ezifunwa kakhulu ngamakhasimende akho? Yini iphrofayili yekhasimende noma amaphrofayili adinga kakhulu izinsizakalo zakho?
UMaria Domínguez: Izinsizakalo eziyinhloko ezifunwayo yilezi:
- Izinsizakalo Zezomthetho: isehlukaniso ngokuvumelana, amafa, ukuvikelwa kwedatha, umthetho wamakhompyutha, izinkontileka zentengiso
- Izinsizakalo ze-HR: izeluleko ngokujwayelekile, ukuqashwa nokukhethwa kuyadingeka.
- Izeluleko zezomthetho zewebhu nokwakhiwa kwewebhu.
- Izinsizakalo ezisizayo eziku-inthanethi.
Phakathi kwamakhasimende ethu ikakhulukazi sinabantu ngabanye, ama-freelancers nama-SME.
Actualidad eCommerce: Mayelana nentengo nekhwalithi yezinsizakalo eziku-inthanethi, ingabe ukuqasha insizakalo yabameli abakwi-inthanethi kushibhile kumakhasimende? Ngabe ileveli yokusebenza efanayo iyagcinwa?
UMaria Domínguez: Insiza eku-inthanethi inenzuzo yokwehlisa izindleko ezithile okufanele zithathwe yihhovisi lendabuko. Njengoba sesimise isakhiwo esivundlile ngaphandle kwezikhundla kusivumela ukuthi songe izindleko ezengeziwe zokuklama amahhovisi noma amahhovisi ngokwesikhundla selungu ngalinye. Sidizayine, yize sisetshenziselwa thina kuphela, isikhala esisesitayeleni ngokwengeziwe a isikhungo sokusebenzela Futhi lokhu, okuhambisana nokusetshenziswa kahle kobuchwepheshe, kunganikeza amanani angcono kumakhasimende. Izinsizakalo eziku-inthanethi ezinikezwa yi-Openley nazo zinikezwa mathupha futhi kusizakala kakhulu ukuthi izindleko ezifanayo esinazo ku-inthanethi ziyagcinwa.
Kufanele kuthiwe ukuhlinzeka ngesevisi eku-inthanethi akuthinti ikhwalithi yesevisi. Okuhle ukuthi ukusetshenziswa kobuchwepheshe kusivumela ukuthi songe isikhathi nezindleko ezengeziwe ezizofakwa yihhovisi lendabuko. Futhi umsebenzi owenziwa yibo bobabili ochwepheshe abacubungula i-inthanethi neyendabuko iyefana, ngomehluko kuphela ukuthi uzobe usebenza ngeplatifomu eku-inthanethi efana ne-Openley's. Ngingaze ngilinge ukusho ukuthi ukunakwa nensizakalo kwenziwa ngendlela esheshayo kunalokho okwenziwe ngokwesiko.
Ngakho-ke, kuphela indlela okwenziwa ngayo iyahlukahluka. Umphumela wokugcina uyefana, yize kunenzuzo yokuthi inani elingcono linganikezwa ikhasimende. Akudingekile ukuthi ihhovisi lobuso nobuso libhekane nensizakalo esezingeni elifanele, ngoba amakhasimende ethu amaningi eza kithi ngokuba nesipiliyoni esibi ehhovisi lendabuko. Ngaphezu kwalokho, sinesibopho sokuhlinzeka insizakalo esezingeni eliphakeme ngaso sonke isikhathi ngoba kufanele siveze ukwethembela kubasebenzisi futhi okuwukuphela kwendlela ukunikela ngensizakalo engcono kunenkampani yendabuko noma inkampani.
Actualidad eCommerce: Phakathi kokunikezwayo kwabo banikeza ukubonisana kokuqala kwamahhala, yimiphi imibuzo esemqoka eza kubo kulokhu kubonisana? Yimaphi amaphesenti wabantu aba amakhasimende ngemuva kokuxazulula lo mbuzo wokuqala?
UMaria Domínguez: Ukungabaza okuvelayo kuhlukile futhi kuyinkimbinkimbi. Ngokuphathelene ne-eCommerce, sibuzwe imibuzo eminingi ngenxa yokuthi kunezikhala eziningi zomthetho nolwazi oluncane kulokhu futhi akwaziwa ukuthi zingakhiwa kanjani izinqubomgomo, ukuvikelwa kwedatha nezimo zenkontileka, phakathi kwezinye izinto.
Labo bantu abenelisekile ngokubonisana kokuqala mahhala futhi ngenxa yenkinga yendaba yabo badinga ukuqhubeka nokungenelela kwengcweti kwezomthetho banquma ukuqhubeka nezinsizakalo zethu.
Actualidad eCommerce: Phakathi kwezinsizakalo zabo zabameli abaku-inthanethi banezinto ezithile eziqondene nosomabhizinisi neziqalo. Yikuphi ukungabaza okukhulu nezimfuno zosomabhizinisi?
UMaria Domínguez: Imibuzo abasibuza yona nayo yehlukene kakhulu, kepha ikakhulukazi imibuzo ibhekiswe esimweni somthethosisekelo wenkampani, izivumelwano ezizokwamukelwa phakathi kwamalungu enkampani, indlela yokuvikela okusunguliwe, uphawu noma isizinda se-Intanethi.
Actualidad eCommerce: Yiziphi izincomo ongazenza kulabo ababhekene nezwe lebhizinisi okokuqala ngqa?
UMaria Domínguez: Ngokuyisisekelo, inentshiseko, umdlandla omkhulu, ikholelwa kuphrojekthi yakho nakuwe uqobo, ngoba kuzoba yindlela egcwele izithiyo.
Isincomo sami ukuthi uzinikele kuphrojekthi, okungukuthi, ukuthi uyithathe ngokungathi sína futhi usebenze ukuze uyiqhubekele phambili.
Bheka abahlanganyeli ababambe iqhaza kule phrojekthi futhi abazimisele ngokuyiqhubekela phambili. Ukugqugquzelwa kwethimba lonke kubalulekile.
Ungadangali, isigaba sokuqala sephrojekthi sizoba nobunzima obuningi.
Futhi ekugcineni, ukuthi uyazi imakethe yakho, ukuthi usebenza ngokuqapha nokuthi uhlaziya ukusebenza kwephrojekthi yakho.
Impumelelo incike kumakhasimende, ngakho-ke okubekwa phambili kumele ngaso sonke isikhathi kube ukuhlinzeka ngezinsizakalo ezinhle futhi njalo zama ukukulungisa.
Actualidad eCommerce: Banikela nangezinsizakalo zokuzivumelanisa ne-LOPD. Ngabe i-LOPD ilandelwa kahle yini eSpain? Ngabe ucabanga ukuthi kunolwazi olwanele ezingxenyeni zezinkampani ngokubaluleka kokuhambisana ne-LOPD?
UMaria Domínguez: ESpain, kuvela inkinga yokuthi izinkampani eziningi azihambisani ne-LOPD ngenxa yokungazi noma ukuyithatha njengengabalulekile. Osomabhizinisi abaningi bakholelwa ukuthi bayayilandela ngokwanele imithetho yokuvikelwa kwedatha, kepha uma bexhumana nathi bayabona ukuthi izindlela zokuphepha ezamukelwe azilungile. Sikholelwa ukuthi kunokuntuleka okujwayelekile kolwazi lokuthi ungayivikela kanjani imininingwane yomuntu siqu yamakhasimende. Ngakho-ke, kukwabaqashi ukuthi bazazise ngokwanele futhi basebenzise izindlela zokuphepha eziphansi ukugwema ukudala noma yimuphi umonakalo, kucatshangelwa ukukhululeka kwemininingwane yomuntu siqu namuhla.
Actualidad eCommerce: Abasebenzisi be-Intanethi baya ngokuya befuna futhi sisebenzisa inethiwekhi kaningi ukuthenga imikhiqizo nezinsizakalo zenkontileka, kepha kunesikhathi sokuqala sayo yonke into. Yiziphi izincomo ongazenza kubantu abathenga ku-inthanethi noma abaqasha izinsiza eziku-inthanethi okokuqala? Yini okufanele uyibheke ukuze wazi ukuthi kuphephile yini noma cha ukuthenga ku-E-commerce noma ukuqasha insizakalo nge-Intanethi?
UMaria Domínguez: Ngokuvamile, i-eCommerce kanye nenkontileka yezinsizakalo eziku-inthanethi bezisebenza kangcono futhi kangcono. Umsebenzisi kufanele akhumbule ukuthi banamalungelo afanayo nokuthi ukuthengwa kwenziwa endaweni ethile, ngakho-ke futhi bangafaka izicelo enkampanini uma bengawutholanga umkhiqizo noma insizakalo abayisayina, bafaka isikhalazo ku izikhungo ezivikela amalungelo abathengi.
Sincoma ukuthi noma ngubani ofuna ukuthenga okuthile ku-inthanethi ukusungula amaphasiwedi angavikeleki angabonakali kwabanye abantu, kanye nokunganiki idatha eningi kunaleyo ebalulekile ukuqhubeka nokuthengwa komkhiqizo noma kwensizakalo bese ubuyekeza okuphrintiwe okuncane ukugwema ukuphoxeka . Uma kwenzeka umkhiqizo unikezwa ngentengo ephansi kakhulu, qinisekisa ukuthi uvela kumthengisi onokwethenjelwa ukugwema noma yiluphi uhlobo lwenkohliso.
Enye indlela yokwazi ukuthi kuphephile yini ukuthenga noma ukuqasha insiza ukubheka ukuthi kunikezwe yini imininingwane yochwepheshe noma umnikazi noma inkampani egunyaziwe (igama, i-ID, i-CIF, ucingo, iposi, njll.); futhi uma ngabe iwebhusayithi isebenzisa umthetho olandelwayo we-HTTP, izitifiketi zephrothokholi ye-SSL noma uma inekhwalithi noma uphawu lokuthembela ngoba lufanekisela iziqinisekiso ezinkulu lapho uthenga.
Izinkampani eziningi ezitolo eziku-inthanethi azikazisebenzisi zonke lezi "zinkombandlela" ezintsha ukwenza ngcono isithombe sazo futhi zinikeze ukuphepha kuzivakashi zazo, ngakho-ke kuzothatha isikhashana kuze kube yilapho zelulekwa ukuthi zingazithuthukisa kanjani lezi zici ngokubheka umphakathi. Iningi labasebenzisi liyakwazisa lapho uthenga kungxenyekazi yewebhu.
Kusuka Actualidad eCommerce Siyakwazisa ukusebenzisana kuka-María Domínguez nabo bonke abantu abavela e-Openley abaye babamba iqhaza ngendlela eyodwa noma enye kule ngxoxo.
Ukuze ufunde kabanzi ngale nkampani, ungavakashela iwebhusayithi yayo ku- Sendula.es futhi ubuke ividiyo yakhe yesethulo, ngezansi:
https://www.youtube.com/watch?v=CY3R3CIQDbU