Yini i-Alibaba futhi isebenza kanjani

Usebenza kanjani u-Alibaba? I-Alibaba Group iheha abezindaba abaningi futhi iphawule ezinkundleni zokuxhumana ngemuva kokuhoxa ukunikezwa komphakathi kokuqala okukhulu kunakho konke emlandweni. I-IPO yayo e-US idlulise imali engama- $ 25 billion, ithengisa amasheya angeziwe ukuhlangabezana nezidingo.

Yize konke lokhu kubukeka ku-Alibaba kunemiqondo eminingi yokuthi u-Alibaba wenza kanjani nokuthi wenzani okungacaci kahle kubantu abaningi. Ngizozama ukucacisa eminye imiqondo ebalulekile yale nkampani njenge yini i-Alibaba futhi isebenza kanjani.

Kuyini i-Alibaba?

U-Alibaba uthathwa njenge Umthengisi omkhulu waseChina. Le nkampani yasungulwa ngo-1999 nguJack Ma ngokwethulwa kwesiza sakhe se-Ecommerce i-Alibaba.com. Leli sayithi lixhumanisa abahlinzeki baseChina cishe nganoma yini nabathengi abaku-inthanethi.

Kusukela yaqala futhi kuze kube manje, i-Alibaba inwebile ngamanye amapulatifomu e-commerce afana neTmail neTaobao. Abahlaziyi bezomnotho bayachaza kwi-Chinese Ecommerce giant njengokuhlanganiswa phakathi kwe-Amazon, i-eBay, i-PayPal futhi ngezinga elithile iGoogle.

Into ehlekisayo ukuthi i-Alibaba ayinaye uzakwabo waseMelika ekubuseni kwakhe imakethe encane, ukuthi cishe u-80% wakho konke ukuthengisa okuku-inthanethi kuvela kulelizwe ngokunembile. Ukunemba kakhudlwana, I-Alibaba iqoqo lezinkampani lokhoBasebenza ngaphansi kwamamodeli ahlukene ebhizinisi futhi benemithombo ehlukene yemali engenayo.

Usebenza kanjani u-Alibaba?

Amabhizinisi amathathu amakhulu we I-Alibaba Group ihlelwe njengezinkampani ezahlukahlukene, ngendlela yokuthi sine:

Alibaba.com

Kuyibhizinisi lokuqala lenkampani, ithathwa njengesikhulumi se-e-commerce lapho izinkampani zaseChina zihlangana nezinkampani zamazwe ngamazwe ezidinga ukusungulwa noma abakhiqizi. Kuyinto efana nalokho okwenziwa yi-Amazon ngezivumelwano eziphakathi kwabathengi nabathengisi.

Into ethokozisayo lapha ukuthi ngokungafani ne-Amazon, Alibaba.com ayinayo i-inventory noma ihlanganyele ku-logistics njengokugcina, ukuphakela noma ukuthumela. Lokho wukuthi, inkampani yenza inzuzo ngokuthola ikhomishini yokuthengiselana ngakunye, ngaphezu kokukhokhisa imali yokubhalisa kubathengisi abagcina amawindi emakethe.

Ipulatifomu ibuye ibe newebhusayithi ethi 1688.com, kuleli cala exhuma amabhizinisi eChina nase-AliExpress, kubathengi bamabhizinisi amancane emhlabeni jikelele.

I-Taobao

Yibhizinisi elikhulu kunawo wonke e-Alibaba Group, okuyimakethe yabathengi nabathengi, efana ne-eBay. Umehluko omkhulu kodwa, ukuthi iTaobao ayikhokhisi imali yokuthengiselana. Kunalokho, yenza imali ngokuthengisa izikhangiso, njengalokho okwenziwa yiGoogle.

Ngale ndlela abathengisi bangakhokha ukubeka imikhiqizo yabo ngokubaluleke kakhulu, bathole ukubonakala okuningi kwemikhiqizo yabo noma bafinyelele kumakhasimende amaningi ngezikhangiso zokusesha.

Tmall.com

Kulokhu, kuyinkampani ehlukane neTaobao ukuzihlanganisa njenge Imakethe ye-Premium kusuka ebhizinisini kuya kubathengi, igxile kakhulu esigabeni esiphakathi esikhulayo. Ngenxa yalokho, inemikhiqizo esezingeni eliphakeme kakhulu, imikhiqizo ehamba phambili emhlabeni wonke, ngaphezu kokukhokhisa abathengisi bayo imali yonyaka.

Kubalulekile ukuqaphela ukuthi yize kuliqiniso lokho I-Alibaba Group ikhiqiza ivolumu yayo yemali ngalezi zinkampani ezintathu esichaze nje ngayo, inkampani nayo ithola imali evela kwamanye amabhizinisi.

• IJuhuasuan, okuyi-groupon efana nokuthengiswa kwe-flash site
• I-Alipay, ipulatifomu yokukhokha ebuye ifane nemodeli yebhizinisi le-PayPal
• I-Alibaba Cloud Computing
• I-Laiwang, uhlelo lokusebenza lwemiyalezo ephathekayo elincintisana ngqo ne-Tencent's WeChat
• I-Aliwangwang, okuyinsizakalo yemiyalezo esheshayo
• ISina Weibo, okulingana ne-Chinese ne-Twitter
• I-YouKu, inguqulo yesiShayina ye-YouTube
• Iphinde ibe nebhizinisi lamafilimu, kanye neqembu lebhola lezinyawo kanye nesikhwama esihlangene.

Kuyathakazelisa futhi ukusho lokho I-Alibaba ayincikile kunoma imuphi umthombo wemali engenayo ngoba ungakhiqiza imali emigqeni eminingi yebhizinisi. Njengamanje, i-Alibaba inikeza ama-microcredits futhi ibamba iqhaza ohlelweni lukahulumeni wase-China lokwakha amabhange azimele ayisihlanu ngokuzama ukushayela kwamanye amadolobha amakhulu eChina.

Ilawulwa yinkampani ephethwe yi-Alibaba, uhlelo lokukhokha lusize inkampani ukuthi ithole imininingwane eminingi ngamabhizinisi amancane e-China, abathengi, nangemisebenzi abayenzayo online. Kepha yize inkampani iqhubeka nokuba yisikhulumi esikhulu se-e-commerce eChina, ibhekene nokuncintisana okunzima njengoba abathengi abaningi baseChina basebenzisa ama-smartphones abo.

Sesiyazi ukuthi u-Alibaba usebenza kanjani kodwa kula maphuzu alandelayo sizobona ezinye izimfihlo zokuphumelela kwakhe emhlabeni wonke.

I-Alibaba akuyona inguqulo yamaShayina yama-Amazon futhi akuyona inkampani edayisa

Ngokweqiniso, i-Alibaba akuyona i- «esitolo se-intanethi»Ngoba ayithengisi imikhiqizo, kunalokho isebenza ezimakethe ezinkulu ze-inthanethi (I-Taobao y I-Tall) kuphi izigidi zabathengisi nemikhiqizo Bafaka amawindi abo bathengise imikhiqizo yabo.

Ngaleyo ndlela, imodeli ka-Alibaba icishe ifane ne- eBay futhi Njengaye, i-Alibaba ithola ingxenye yemali engenayo ngezimali ezisebenza ekuthengisweni kweTmall. Ngokungafani ne-eBay, i-Alibaba ibuye ingenise imali ngezikhangiso ezikumasayithi ayo okuthenga, eTaobao naseTmall. Ngenxa yalokhu inhlanganisela yezikhangiso namakhomishini, I-Alibaba inenzuzo enkulu kunezimbangi zayo. Manje njengoba usuyazi ukuthi yini i-Alibaba, ake sibheke imodeli yayo yebhizinisi.

I-B2B ka-Alibaba iyingxenye encane yebhizinisi labo

Uma usesha «Alibaba"in -Google, elinye lamawebhusayithi okuqala ukwethulwa yi- Alibaba.com. Leyo yingosi umsunguli wayo, Jack Ma, yethulwe ngo- 1999, ngenkathi inkampani iqala. Kuyisango elinikezelwe ku-B2B lokho ixhumanisa abenzi baseChina namakhasimende aphesheya kwezilwandle.

Noma kunjalo, le portal B2B kuyinto ngokuqhathaniswa encane yemisebenzi yonke ye-Alibaba Group, ikakhulukazi uma iqhathaniswa nezimakethe zayo B2C weTaobao neTmall, aqoqekayo amakhulu ezigidi zabasebenzisi futhi zimele iningi leholo lakho.

Noma kunjalo ITaobao neTmall Bangamagama emizi eChina, abathengi abaningi abangewona amaChina abakaze bezwe ngabo ngoba iningi lezinsizakalo ezikulezi zingosiZitholakala kuphela kuzipikha zesiShayina.

U-Alibaba wethule ITaobao ngo-2003 y Tmall ngo-2008, futhi womabili manje abusa ama-e-commerce ama-Chinese B2C. Lezi zimakethe zenziwe ngo-2013 I-248 idola elilodwa lamabhiliyoni ekuthengisweni, isibalo kukhulu kune-Amazon ne-eBay ndawonye.

I-Alibaba ne-Google babelana ngezici ezithile

ITaobao neTmall bahlome ngezabo injini yakho yokusesha, enikezwe i-Alibaba futhi isiza abathengi ukusesha imikhiqizo. Ngakolunye uhlangothi, abathengisi abaningi abathengisa eTaobao naseTmall babamba iqhaza indali yamagama asemqoka, ifana kakhulu nokuthi izinkampani zisebenzisa kanjani imali ku-Google.

Isibonelo, lapho umthengi engena ku- igama eliyisihluthulelo njengoba «wokubala«, Imiphumela yosesho ikhombisa imikhiqizo yabathengisi abenze amabhidi aphakeme kakhulu (waleli gama elingukhiye) ngokusobala, alandelwa yibo bonke abanye. Lokhu kusebenza kufana nalokhu I-AdWords kusuka ku-Google.

Ukusesha nokuxhumeka kwayo ekukhangiseni kuveza imali eningi ku-Alibaba, ngoba yiTaobao kuphela enezindawo eziseduze 7 million amabhizinisi Bancintisana kakhulu ukuheha abathengi bezinto zabo.

manje ukuthi uyazi u-Alibaba usebenza kanjaniSiyethemba ukuthi sekucacile ukuthi yini lesi sidlakela saseChina esingayeki ukukhula nokuthi sisebenza kanjani.

I-athikili ehlobene:

Impumelelo ye-Ecommerce emazweni ehlukene