Njengoba kubikwe abezindaba abahlukene, -Google ingavula isitolo somzimba eNew York kungekudala. I-Google ibonakala icabanga ukuqala okusha isipiliyoni sebhizinisi engena emakethe ye ukuthengisa kwendabuko.
Kubukeka sengathi lesi sikhondlakhondla sobuchwepheshe sizohlala endaweni eseSoHo eNew York ukuyivula isitolo sokuqala somzimba, engasiza inkampani ekwakheni ezungeze uhlobo lwayo lwe ihadiwe, ukukhula, kanye ne- Uhlelo lokusebenza lwe-Android. Kubukeka sengathi inhloso ukwenza okufana nalokho okwenziwe yi-Apple ngezitolo zayo zokuthengisa.
Lokhu bekungeke kube okokuqala ukuthi iGoogle iqale i- isipiliyoni sokuthengisa, kusukela ngesizini edlule yethule lolu hlelo Ama-wonderlabs asebusika emadolobheni ayisithupha ahlukene
UJason Goldberg, Isekela LikaMongameli weChicago weBusiness Practice eRazorfish, emazwini akhe, wenze amaphuzu athakazelisayo maqondana nalokhu:
Ukuvula isitolo esidayisa unomphela seGoogle eSoHo kuzoba mnandi, kepha akunakwenzeka ukuthi ube ngumshintshi womdlalo weplatifomu ye-Android. Asazi namanje ukuthi yimiphi imikhiqizo noma izinsizakalo ze-Google ezingabonakala esitolo.
Kungaba idemo yeGoogle Glass nesipiliyoni somhlangano, esifana nalezo Ama-wonderlabs asebusika ezethulwe ngonyaka odlule. Ingagxila kwimikhiqizo yomkhiqizo we-Nexus, noma ibheke kakhulu kumasevisi afana ne-Google Local.
Esikwaziyo ukuthi kuzoba mnandi ukubona ukuthi iGoogle icabanga kanjani ukuthi kunjani ukuba nesitolo unomphela. Bayinkampani enhle, enabantu abasha abahlakaniphe kakhulu, futhi ngicabanga ukuthi sonke sizodumala uma ezinye izinto zesipiliyoni sokuthengisa zingacatshangwa kabusha.
Mayelana nemikhiqizo yayo, umugqa okhulayo we i-google hardware kufaka phakathi ama-smartphones we-Nexus namaphilisi, i-laptop Chromebook i-pixel nedivayisi Chromecasts ukuxhuma amathelevishini ku-Intanethi. Ngaphezu kwalokho, inkampani inezinhlelo zokunikeza izibuko zayo Google Glass kanye ne-smartwatch emphakathini ngasekupheleni konyaka.
Zonke zingathola umfutho uma abathengi bekwazi ukuhlola amadivayisi mathupha ngaphambi kokuthenga. Ngokwengeziwe, iGoogle ingathola imininingwane emisha ebalulekile esitolo sokuthengisa esingakusiza ukuncintisana.
Isu lokusabalalisa
Isitolo esithengisa izinto singasiza neGoogle ukwenza thuthukisa okuqukethwe okungcono namathuluzi wokumaketha ukusekela abalingani bayo. Ngale ndlela, uGolberg uqhakambise okulandelayo:
Namuhla i-Apple inenzuzo enkulu ngokuba "nabasebenzi" beqiniso enhlanganweni yayo, futhi lokhu kuzonikeza iGoogle ithuba lokulinganisela leyo nkundla yokudlala - kuzophinde kuyinike ithuba lokuqonda ukuthi imikhiqizo emisha, efana neGoogle Glass, yona kuthengiswa endaweni ebonakalayo kuqhathaniswa ne-inthanethi, engakha amasu ayo okusabalalisa esikhathini esizayo.
Ukube uGoogle ubengasayina isivumelwano sokuqasha isitolo kuGreene Street, kusho umbiko kaCrain kuNew Business, bekuzoba seduze kakhulu nesitolo se-Apple, ekhoneni lomgwaqo uGreene noPrince. Le ndawo ingabeka neGoogle eduze nemikhiqizo kanokusho iTiffany & Co neLouis Vuitton, nayo enezikhundla ezivelele kuGreene Street.
Omunye umbiko kubhulogi leWall Street Journal uthi uGoogle ubelokhu efuna indawo elungile eSoHo selokhu kwawa okokugcina.
Ukuqamba ezitolo
Izinkampani zezingcingo zingabanye babaholi emisha yokuthengisa yezikhathi zamuva. Isibonelo, isu eliqinile lebhizinisi libe ngesinye sezikhiye zempumelelo ye-Apple.
Apple kwaba ngumkhiqizo wokuqala wobuchwepheshe ukuqonda ukuthi a isipiliyoni sokuthengisa esishubile kungasiza ukuhlanganisa imikhiqizo yakho ndawonye endabeni yomthengi ephelele. Ngokunikeza izinsizakalo ezigxile kumakhasimende njengekhono lokwenza i-aphoyintimenti yokuhlangana mathupha nomsebenzi wasesitolo futhi ube nedivayisi eyenziwe ngaphambi kokuphuma esitolo, izitolo ziphumelele kakhulu.
I-Apple isafuna izindlela zokwenza qamba isu lakho lokuthengisa, Ukuqasha i-CEO yomkhiqizo wemfashini iBurberry ukuwa okokugcina ngokuhlukaniswa kwayo okuthengisa, njengesibonakaliso sokuhlangana okukhulayo kobuchwepheshe nemfashini.
Mayelana nalokhu, uJim Crawford, iphini likamongameli wezobuchwepheshe nesipiliyoni sokwakha eChute Gerdeman, usho okulandelayo:
Ukuze wenze izinto ezintsha futhi uqhudelane nokuhlangenwe nakho kokuthengisa okunikezwa izimbangi ezifana ne-Apple ne-Microsoft, i-Google idinga ukudala umuzwa wesitolo ovumela abathengi ukuvumelanisa imikhiqizo ye-Google ne-Android kundlela yabo yokuphila. Njengoba iVerizon yenzile ezitolo zayo lapho iya khona, lapho esikhundleni sokucindezela umkhiqizo kubathengi, izivakashi ziyakwazi ukuhlola ukuthi imikhiqizo yeselula ingena kanjani ezindleleni zokuphila ezahlukahlukene njengezempilo, ezokuzijabulisa, ezokuvakasha, njll.
Ukulindela kwamakhasimende
I-Google ayisiyona into entsha yokuthengisa. Ngaphandle kwalokho Ama-wonderlabs asebusika Le nkampani inabasebenzi ngaphakathi kwezitolo zeBest Buy futhi isebenza ngokubambisana nabathengisi abanjengoWal-Mart ne-Office Depot.
Kodwa-ke, ukuthengisa ngokomzimba kuyindawo enzima ukuyinqoba, ikakhulukazi njengoba abathengi bachitha isikhathi esithenga kakhulu ku-inthanethi. Eqinisweni, abathengisi abaningi bendabuko abakhulu abanjengoStaples, Aeropostale neRadio Shack bahlela ukuvala izitolo eziningi kulo nyaka.
UJared meisel, UManaging Partner weTheroy House, uthe:
Ngokusobala, iGoogle idlala kancane nge-Apple, ibona ukuthi ukwamukelwa kwabathengi kwemikhiqizo emisha efana nengilazi kungadinga ukubandakanyeka ubuso nobuso kubathengi.
Isinyathelo seGoogle sokuvula indawo yokuthengisa sikhombisa isifiso saso sokuguquka sibe yinhlangano egxile kwisoftware.
Isithombe - UShawn collins