Ngalesi sikhathi sifuna ukukhuluma nawe ngaye umsebenzi womphathi wokuthengisa wedijithali, imisebenzi yabo eyinhloko nezibopho zabo. Ukuqala, kufanele wazi ukuthi izinkampani eziningi zifuna umphathi wezokukhangisa wedijithali wokuthuthukisa, wokusebenzisa, wokulawula nokwandisa yonke imikhankaso yabo yokuthengisa nge-digital iziteshi zedijithali ziyatholakala.
Kuningi izibopho zemenenja yezentengiso yedijithali, ukuqala ngeqiniso lokuthi kufanele uhlele futhi wenze yonke imikhankaso yewebhu, i-SEO, i-SEM, yolwazi lokumaketha, i-imeyili, imithombo yezokuxhumana, kanye nemikhankaso yemikhangiso yezithombe. Ngaphandle kwalokho, kufanele futhi ikwazi ukuklama, ukwakha nokugcina ubukhona bohlobo lomkhiqizo kumanethiwekhi omphakathi, ukukala nokubika ukusebenza kwayo yonke imikhankaso yezentengiso yedijithali, kanye nokuhlola izinhloso.
Kanye nalokhu, a ophethe ukumaketha kwedijithali kufanele akhombe izitayela, imininingwane, kanye nokwenza ngcono ukusetshenziswa kwemali nokusebenza ngokuya ngemibono. Kumele futhi usebenzisane namanye amaqembu angaphakathi ukuze wakhe amakhasi okufika futhi uthuthukise ulwazi lomsebenzisi kuwebhusayithi yenkampani.
Umphathi wokuthengisa wedijithali kufanele asebenzise lelo khono izibalo zokuhlola isipiliyoni samakhasimende ngokusebenzisa iziteshi eziningi namaphuzu okuthinta, sebenzisana nama-ejensi nabanye abahlinzeki bezenhlalakahle, kanye nokuhlola ubuchwepheshe obusha futhi unikeze ubuholi bomcabango nombono wokutholwa uma kudingeka.
Mayelana ne- izidingo zomphathi wokuthengisa wedijithali, imvamisa izinkampani zicela uhlobo oluthile lweziqu kwezokumaketha noma emkhakheni ohlobene, kanye nesipiliyoni esiqinisekisiwe sokumaketha kwedijithali, ukuqondiswa nokuphathwa kwe-SEO / SEM, ukuphathwa kwedathabhegi, ukuxhumana nomphakathi nokuthi futhi kuyindlela enhle kakhulu yokwakha futhi elula ukwazisa nokukhuthaza .