Ngaphambi kokungena kulesi sihloko esibalulekile sokuthuthukiswa okufanele kwebhizinisi ledijithali, kulula ukuthi sicacise incazelo yangempela yokuthi luyini uhlelo lwezokuxhumana. Yebo, ngumbhalo oqoqa izinhloso, ukuhlaziywa kwe-your ubukhona emithonjeni yezokuxhumana kanye nomphakathi kanye necebo lezokuxhumana nezenzo zokuthuthukisa isithombe nedumela lenkampani yakho kwi-Intanethi.
Ukusebenza kwayo kufinyelela kude kangangokuthi le dokhumenti kufanele ibhekwe lapho kwethulwa isitolo esiku-inthanethi noma ezentengiselwano. Ngoba kungasilethela izinzuzo eziningi futhi kunoma yisiphi isimo ngaphezu kokucabanga kwethu kwasekuqaleni. Lapho kunesidingo sokuhlola kusuka manje kuqhubeke, lapho lokho okubizwa ngokuthi imithombo yezokuxhumana ekukhangiseni kuyisethi yezenzo zokumaketha ezidijithali ezisatshalaliswa ngokusebenzisa imithombo yezokuxhumana. Ngalokhu lonke lolu hlobo lokwenziwa kwamasu amasha lufake eminyakeni yamuva.
Ngaphakathi kwalesi simo jikelele, kuyadingeka ukugcizelela ikakhulukazi ukuthi ngokwesifundo saminyaka yonke samanethiwekhi omphakathi i-IAB Spain eyenze ku-2017, kukhombisa ukuthi kunabantu abacishe babe yizigidi ezingama-26 eSpain abasebenzisa ukuxhumana nomphakathi. Ngokukhula okuphawulekayo, imininingwane esele evezwe ngonyaka owedlule. Ubufakazi bokubaluleka ukuthi ukuqaliswa kanye nokuthuthukiswa kohlelo lwezokuxhumana kungafinyelela kusuka manje.
Uhlelo lwezokuxhumana: ukuqaliswa kwalo
Okokuqala, kuzodingeka ukuthi kuchazwe ukuthi lolu hlelo lokumaketha olusezingeni eliphezulu lusetshenziswa kanjani nokuthi mhlawumbe lulula kakhulu kunendlela obucabanga ngayo ekuqaleni. Ngoba kungumbhalo ongenza lula imisebenzi ukufeza ezinye zezinhloso zethu emsebenzini wethu wobuchwepheshe emkhakheni wedijithali. Kusuka ezindleleni ezahlukahlukene esizosebenzisa kusuka kumanethiwekhi omphakathi.
Uhlelo lwezokuxhumana: ukuqaliswa kwalo
Okokuqala, kuzodingeka ukuthi kuchazwe ukuthi lolu hlelo lokumaketha olusezingeni eliphezulu lusetshenziswa kanjani nokuthi mhlawumbe lulula kakhulu kunendlela obucabanga ngayo ekuqaleni. Ngoba kungumbhalo ongenza lula imisebenzi ukufeza ezinye zezinhloso zethu emsebenzini wethu wobuchwepheshe emkhakheni wedijithali. Kusuka ezindleleni ezahlukahlukene esizosebenzisa kusuka kumanethiwekhi omphakathi.
Okunye okubaluleke kakhulu yilokho okuphathelene nokukhiqiza kwebhizinisi lakho. Ngochungechunge lweminikelo esizokudalula yona ngezansi:
- Thuthukisa izinga lokuthengiswa komkhiqizo, amasevisi noma izinto ozithengisayo okwamanje.
- Unikela kakhulu ukubonakala ebhizinisini lakho futhi uyakwengeza kusuka kucebo lesimanje lokumaketha elisebenza kangcono kunezinye izinhlelo okade uzisebenzisa kuze kube manje.
- Ungakwazi nweba inethiwekhi yakho yamakhasimende noma abasebenzisi ngenxa yezici ezikhethekile zokuxhumana nabantu. Ukusuka lapho ungafinyelela khona abantu abaningi kunakuqala nangendlela elula futhi esebenza kahle kakhulu.
- Imiphumela ongayithola zishesha kakhulu ngoba ukuxhumana namakhasimende kwenziwa ngesikhathi sangempela futhi lokhu kuzuzisa ezinye zezintshisekelo zakho zobungcweti.
- Ungangabazi ukuthi ngesikhathi esifushane lolu hlelo esikhuluma ngalo lungakulethela i- inzuzo ekusebenzeni ngokungagwegwesi umbukwane.
- Awudingi ukuzikhawulela esiteshini esithileUma kungenjalo, ngokuphambene nalokho, ungakhetha phakathi kwamaningi futhi kuya ngephrofayili ehlinzekwa isitolo sakho esiku-inthanethi.
Kungani kubaluleke kangaka ukusebenzisa uhlelo lomphakathi?
Kubaluleke kakhulu ukuthi uphendule kule ndlela enengqondo kakhulu. Ngale ndlela, akukho okunye ongakwenza ngaphandle kokuphendula le mibuzo esikubuza yona ngalesi sikhathi.
Kungani kubaluleke kangaka ukusebenzisa uhlelo lomphakathi?
Yiliphi izinga lokukhula ofuna ukulinika inkampani yakho online?
Izixazululo eziwusizo ofuna ukunikela ngazo kusuka kuleli qhinga ledijithali futhi ezingahlanganisa izindawo ezahlukahlukene ezenzweni.
Iqiniso lokuthi kusukela manje ufuna ukukhuluma ngokuhlangenwe nakho kwakho, veza imibono, ukunambitheka noma imizwa.
Izinga lokungena liphakeme kakhulu kunezinye iziteshi zokuxhumana ezingokwesiko kakhulu noma okungenani ezijwayelekile.
Nikeza izimpendulo kumakhasimende akho noma kubasebenzisi ngoba awungabazi ukuthi ekugcineni abakufunayo kumkhiqizo wakho ukuthi uxazulule izinkinga zabo, ubanikeze izeluleko futhi, ngokujwayelekile, ubasize impilo yakho ibe ngcono.
Futhi ekugcineni, ngeke kulibaleke ukuthi leli su lokuxhumana lizosiza ekwakheni nasekuthuthukiseni izixhumanisi zolwazi ezinhlangothini zombili eziyingxenye yale nqubo.
Hlaziya isimo sangempela senkampani yakho
Phakathi kwezinyathelo okufanele uzenze, lena esiphakamisayo ukuthi ingeyokuqala ukwakhiwa kusukela manje kuqhubeke. Ngakho-ke ukuthi kusukela kulo mzuzu kuqhubeke usesimweni esifanele ukuthola izinga lokufakwa kwedijithali onalo, kuzokusiza ukulindela izinsiza. Kuze kube seqophelweni lokuthi uzokwazi ukuthola izixazululo ezidingekayo zokuthuthukisa umsebenzi wakho wobuchwepheshe. Ngokwalokhu kubuka, akungabazeki ukuthi uhlelo olufanele lwezokuxhumana luzokwazi ukufeza izinhloso zakho.
Ngenkathi ngakolunye uhlangothi, ungakhohlwa ukuthi lokhu kusebenza kumanethiwekhi omphakathi kungakha ithuluzi elingafinyelelwa ngamanye amasu kwezentengiso ezithuthukile. Ngoba, akubalulekile kuphela ukuthola ukwethenjwa kwamakhasimende akho noma abasebenzisi. Uma kungenjalo, kunalokho, kubaluleke kakhulu ukuthengisa iphrojekthi yakho ngaphakathi. Umphumela wokugcina uzoba lusizo olukhulu kuzintshisekelo zakho zobuchwepheshe.
Esinye isici okufanele usihlaziye kusukela manje kuqhubeke yiso esihlobene negalelo labo lamula nezinye izingxenye zenqubo. Futhi ngalo mqondo, akukho okungcono kunokusebenzisa iziteshi ezinikezwe amanethiwekhi omphakathi.
Ukuqhathanisa nomncintiswano
Isinyathelo esilandelayo okufanele usithathe kusukela manje ukwazi ukwazi nokuhlola isimo sangaphakathi sedijithali sephrojekthi yebhizinisi lakho. Lokho wukuthi, awunaso esinye isixazululo ngaphandle kokubheka isimo umncintiswano wakho okuso futhi ngalokho ubheke ukuthi isimo sakho sikuphi maqondana nalezi zinkampani ezisemkhakheni. Ngalo mqondo, umqondo osebenzayo ongacishe ungaphumeleli yilowo ohlobene nokwenza okuthile ukusebenzisana Bajwayele ukungenisa ezinye izimpawu zokuhweba namakhasimende abo noma abasebenzisi.
Kanye nokuhlinzeka ngokuhlaziywa kwezidingo zangempela emkhakheni webhizinisi lapho ubandakanyeka khona. Kufinyelela ezingeni lokuthi ingakunika ifayela le- imihlahlandlela yesenzo ukwenza amandla esitolo sakho esibonakalayo kusukela manje kuqhubeke. Ngokusebenzisa idatha eqondiwe ongabeka kuyo noma yiliphi isu ofuna ukulisebenzisa.
Ukuba khona kwedijithali yizinkampani
Isinyathelo esilandelayo okufanele sisithathe ukwenza ukubonakala kwemidiya yedijithali kusampula yenkampani. Kuzoba yindlela enamandla kakhulu yokwenza kubonakale kuyo. Ukuze ngale ndlela, sisesimweni esigcwele sokukhuphula ukuthengiswa kwemikhiqizo yethu, izinsizakalo noma izindatshana. Kusuka kunqubo yebhizinisi enezindlela ezintsha ukwedlula kwezinye izikhathi.
Kule ngxenye yenqubo esiyibonayo, kuzodingeka ukuthi abantu ababandakanyekayo bakholelwe kuyo. Futhi, ngohlelo lweSocial Media Marketing, mhlawumbe ngaphezulu, lokuba yingxenye yomkhakha ongaziwa kakhulu kubasebenzisi abaningi. Lokho kusho ukuthi, esinye sezikhiye kulezi zikhathi eziqondile ukuthi ube kule ndlela yokuxhumana ngobuningi ukukhombisa ukubaluleka kokuba kwi-Intanethi kunoma iyiphi inkampani. Noma kungokwakho, noma ngabe kuncane kangakanani. Akusizi ngalutho, ikunikeza ngeminikelo elandelayo esizokudalula yona ngezansi.
Kungani kufanele ube newebhusayithi okulula ukuyisebenzisa futhi ewusizo kubantu abayivakashelayo ukuze yakhe isimo sokwethembana esisiza ukuqinisa ubudlelwano phakathi kwezinhlangothi zombili.
Kufanele uhlole ukubaluleka kokuba ne-blog yebhizinisi ngalesi sikhathi. Ingakusiza ukufeza izinhloso zakho ngendlela esheshayo nelula.
Ngandlela thile, ubukhona bomkhiqizo wakho wokuhweba kumanethiwekhi omphakathi kuyadingeka ukungena lapho amakhasimende akho noma abasebenzisi bakho bangahamba khona.
Kuluhlelo olusebenza kangcono ukubhekana nezinkampani ezingabancintisana bakho ngqo emkhakheni wedijithali okuwo.
Ungasebenzisa noma usebenzise amanethiwekhi omphakathi ukufeza izinhloso zenkampani futhi kuzoba mbalwa njengoba wazi kahle.
Kuyindlela engcono yokwenza ukubukeka kwedijithali phambi kwabaqhudelana bakho. Ngaphezu kwamanye amasu wokumaketha wedijithali olondolozayo noma ozivikela ngokwengeziwe.
Njengoba ubonile ngalezi zinyathelo ozithathile, kuzokucaca kakhulu ukuthi ufunani nokuthi sizohamba ibanga elingakanani ngalolu hlobo lwendlela esiphakamise ngayo kule ndatshana. Manje kuzoncika kuwe ukuthi uqhubekele phambili ezinhlosweni ozibekele zona kusuka ekuqaleni. Okungukuthi, ngemuva kwakho konke, okufunayo njengamanje nokuthi yini esiphakamise uchungechunge lwezeluleko ongaletha kuzo izithelo ngenxa yezentengiselwano zakho ze-elekthronikhi.