Isabelo semakethe singenye yezinkomba okufanele zonke izinkampani zazi. Umsebenzi wawo ukusiza abanikazi balezi zinto ukuthi bazi ukuthi inkampani yenza kahle yini noma, kunalokho, kuyadingeka ukuthi kushintshwe okuthile ukuze impilo yabo yezezimali iqhubekele phambili. Kodwa siyini isabelo semakethe futhi sibalwa kanjani?
Uma leli nani lezezimali lingacacile kuwe futhi ufuna ukwazi okwengeziwe ngalo, sizokucacisela yonke into ngezansi. Lalela.
Yini isabelo semakethe
Isabelo semakethe siyinkomba ebalulekile ezinkampanini njengoba kuvumela ukuhlola isimo sazo maqondana nezimbangi zazo. Ngale ndlela, isabelo semakethe esiphezulu singabonisa ukuthi inkampani iphumelele emakethe ethile, kuyilapho okuphansi kubonisa ukuthi kunezinkinga ekusebenzeni kwayo.
Amafemu asebenzisa isabelo semakethe njenge ithuluzi lokuhlaziya ukuze wenze izinqumo mayelana nesu lakho lokumaketha kanye nokuhlelwa kwebhizinisi lakho. Kodwa-ke, abagcini nje ngokucabangela lokhu kubaluleka, kodwa kufanele baqaphe abanye ukuze babe nombono womhlaba wonke.
Omunye wemisebenzi isheya lemakethe elinayo kufanele isetshenziselwe ukuqhathanisa ukusebenza kwenkampani nokwezimbangi zayo emakethe efanayo. Ngale ndlela, izinkampani zikhomba amandla kanye nobuthakathaka endaweni yazo yokuncintisana futhi baguqule isu labo ngendlela engcono kakhulu.
Izinhlobo Zamafomula Okwabelana Ngemakethe
Manje njengoba uyazi ukuthi iyini isabelo semakethe, kuthiwani mayelana nokuthi singabala kanjani? Ubuwazi ukuthi kukhona amafomula ahlukene wezabelo zemakethe? Kunjalo, akukhona nje okukodwa kodwa, kuye ngeziguquguquko ezisetshenzisiwe, kungadalwa ezahlukene.
Ngakho-ke, kusukela manje kuqhubeke sifuna ukunazisa lokho eziningi zazo azikhonzi ukunquma ukuthi inkampani iyaphumelela noma cha, njengoba igxile kuphela engxenyeni yalokho okungaba imakethe yokuthengisa. Kodwa ayifaki ezinye izinhlobo zezinto (njengokuthi, isibonelo, izindleko zokukhiqiza eziphezulu okufanele zithwale). Ngalesi sizathu, ngokwayo, futhi iyodwa, ayilusizo njengenkomba yempilo enhle yenkampani, kufanele ithathwe kanye nezinye izinkomba zezezimali ezingakusiza ukuthi uthole umbono womhlaba owengeziwe wokuthi inkampani yenza kanjani.
Lokho kusho, Kunganjani sikhulume nawe mayelana namafomula asetshenziswa kakhulu?
Isabelo semakethe ekuthengisweni
Isabelo semakethe yokuthengisa Ingenye esetshenziswa kakhulu ukubala isabelo senkampani emakethe enikeziwe. Le fomula ibalwa ngokuhlukanisa ukuthengiswa kwenkampani ngesikhathi esinikeziwe ngenani eliphelele lokuthengisa komkhakha ngesikhathi esifanayo.
Ngisho, ifomula yesabelo semakethe ibalwa ngale ndlela elandelayo:
Isabelo semakethe ekuthengisweni = (Izindali zenkampani ÷ Ingqikithi yokuthengiswa kwemboni) x 100
Umphumela otholiwe ukhombisa ukubamba iqhaza kwenkampani enanini eliphelele lokuthengisa embonini. Ngaphezu kwalokho, isabelo semakethe ekuthengisweni singasetshenziswa futhi ukuqhathanisa ukusebenza kwenkampani nokwabaqhudelana nabo emakethe efanayo.
Isabelo semakethe ngamayunithi
Kulokhu, izinto ezisetshenziswayo yinani lamayunithi athengiswe inkampani ngesikhathi esithile kanye nenani eliphelele lamayunithi athengiswa embonini ngesikhathi esifanayo.
Uyafuna ukwazi ukuthi ibalwa kanjani? Ifomula izoba:
Isabelo semakethe ngamayunithi = (Inani lamayunithi athengiswa inkampani ÷ Isamba senani lamayunithi athengiswa embonini) x 100
Kulesi simo, kufanele ucabangele ukuthi kubonisa inani lamayunithi athengiswa yinkampani maqondana nesamba samayunithi athengiswa embonini. Ngakho Kuwusizo ikakhulukazi ezimbonini lapho imikhiqizo noma amasevisi athengiswa ngamayunithi, njengasezitolo noma embonini yokudla.
Isabelo semakethe ngenani
Le fomula isebenzisa njengezici, ngakolunye uhlangothi, inani lokuthengiswa kwenkampani ngesikhathi esithile futhi, ngakolunye, inani eliphelele lokuthengiswa komkhakha ngesikhathi esifanayo.
Ngakho, ifomula izoba kanje:
Isabelo semakethe senani = (Inani lokudayiswa kwenkampani ÷ Isamba senani lokuthengisa embonini) x 100
Inhloso yayo ukukhombisa ukubamba iqhaza kwenkampani enanini eliphelele lokuthengiswa kwemboni. Ngenxa yalesi sizathu, ingenye esetshenziswa kakhulu ezimbonini lapho imikhiqizo noma amasevisi enamanani ahlukene namamajini enzuzo, njengemboni yezokwelapha noma ubuchwepheshe.
Ngaphezu kwalokho, kungase kuhlobane kakhulu ezinkampanini ezithengisa imikhiqizo noma izinsizakalo ezinamanani aphezulu, njengoba kukhombisa amandla azo okukhiqiza imali emakethe. Futhi, futhi Ungakwazi ukuqhathanisa ukusebenza kwenkampani nokwabancintisana nabo emakethe efanayo.
Kulungile manje Le nkokhelo ayihlali ibonisa inani lamayunithi athengisiwe. Ngenxa yokuthi isekelwe enanini lemali yokuthengisa esikhundleni sevolumu yangempela yamayunithi athengisiwe, idatha ingase ingabi ilungile.
Isabelo semakethe esihlobene
Enye yezindlela zokubala isabelo semakethe yenkampani yilena, lapho isikhundla senkampani emakethe siqhathaniswa nesezimbangi zayo eziqondile. Esikhundleni sokubala isabelo semakethe esiphelele senkampani ngokwemibandela yokuthengisa noma amayunithi, isabelo semakethe esihlobene sibalwa njengephesenti lesamba sesheya semakethe sabo bonke izimbangi emakethe.
Ngale ndlela, Ifomula yesabelo semakethe esihlobene ingavezwa ngale ndlela elandelayo:
Isabelo semakethe esihlobene = (Isabelo semakethe senkampani ÷ Isamba semakethe sabo bonke abaqhudelana nabo) x 100
Ake sithathe isibonelo: Ake ucabange ukuthi inkampani inesabelo semakethe sika-10%, nokho, isabelo semakethe esiphelele sabo bonke abaqhudelana nabo singama-50%. Kulokhu, nokusebenzisa ifomula, sizoba (10% ÷ 50% x 100). Lapho sithola khona ukuthi isabelo semakethe esihlobene senkampani singaba ngu-20%.
Le fomula iwusizo kakhulu ngomqondo wokuthi ihlola ukuthi inkampani yenza kahle kangakanani emakethe uma iqhathaniswa nezimbangi zayo eziqondile. Uma inani liphezulu lingabonisa ukuthi inkampani inenzuzo yokuncintisana ngaphezu kwezimbangi zayo futhi izuza isabelo semakethe ngezindleko zabo. Ngokuphambene nalokho, uma iphansi, izokhombisa ukuthi ulahlekelwa indawo kulabo oqhudelana nabo. Futhi lokho, ngakho-ke, kufanele uthathe isinyathelo.
Manje, kufanele wazi ukuthi le fomula ayibheki isabelo semakethe sezinye izinkampani ezingezona izimbangi eziqondile, ngakho-ke amanani awakwazi ukukholelwa ngokuqinile njengoba yonke imakethe inganakwa.
Isabelo semakethe sisekelwe enanini lamakhasimende
Le fomula ibalwa ngokuhlukanisa inombolo yamakhasimende ebhizinisi esikhathini esithile ngenani eliphelele lamakhasimende embonini ngesikhathi esifanayo.
Ifomula izoba:
Isabelo semakethe kumakhasimende = (Inani lamakhasimende enkampani ÷ Isamba senani lamakhasimende embonini) x 100
Ivamise ukusetshenziswa ezimbonini lapho amakhasimende ejwayele ukuthenga izinto eziphindelelayo, njengamasevisi okubhalisa noma amasevisi ebhange. Kulezi zimo, inani lamakhasimende liyinkomba ebalulekile yempumelelo yenkampani emakethe. Ikakhulukazi uma iqhathaniswa kamuva neyalabo abaqhudelana nabo.
Ingabe sekucace kakhudlwana kuwe ukuthi iyini ingxenye yemakethe nokuthi ibalwa kanjani?