Igama elithi omnichannel kungaba yizwi imfashini kwezokumaketha, kodwa ngokuyisisekelo isho ushintsho olukhulu lapho abathengisi kufanele manje banikeze ulwazi olungenazihibe kubathengi babo, kungakhathaliseki ukuthi yisiphi isiteshi noma idivayisi.
Kuyini ukumaketha kwe-omnichannel?
Okwamanje, abathengi bangasebenzisa inkampani esitolo esiphathekayo noma ngesitolo esiku-inthanethi, okuhlanganisa nesicelo seselula, amanethiwekhi omphakathi noma amakhathalogi. Bangakwazi ukufinyelela imikhiqizo namasevisi ngokushayela inkampani yocingo, besebenzisa uhlelo lokusebenza lweselula kubo I-smartphone noma ithebhulethi noma i-PC. Okubalulekile ukuthi ingxenye ngayinye yesipiliyoni somthengi kufanele ihambisane futhi ihambisane.
Kufanele uqonde ifayela le- umqondo wesiteshi sonke njengento ongabona ngayo isipiliyoni sokuthenga ngamehlo amakhasimende. Lokhu kuvumela okwenziwa yikhasimende ukuthi kuhlelwe kuzo zonke iziteshi ukuze kube sobala, kuhlanganiswe futhi kuhambisane.
Uma sikhuluma ngakho isiteshi Empeleni sisho ukuthi ulindele ukuthi amakhasimende angaqala esiteshini esisodwa futhi athuthele kwesinye njengoba ethuthukela esixazululweni. Uma wenza lezi “zokunikezela” eziyinkimbinkimbi phakathi kwamashaneli, yonke into kufanele ingabi nazihibe kukhasimende.
Kwenziwa kanjani?
Ungaqala ngokubuyekeza njalo ukuzizwisa kwamakhasimende akho ukuze uthole ukuthi acwaninga kanjani, athenge, futhi axhumane kanjani nemikhiqizo yakho. Hlola ukuzizwisa kwamakhasimende akho ngokufaka ama-oda, uhlanganyele kukho konke iziteshi ezitholakalayo, ukuthumela icala kusekelo lobuchwepheshe, njll. Uma kungenzeka, lezi zivivinyo zingenziwa abahloli bangaphandle nabangaphakathi.
Ngaphezu kwalokhu okungenhla, kufanele futhi sebenzisa ngokunenzuzo yonke idatha eyenziwa ngabathengi. Namuhla ungakwazi ukukala impumelelo ngokuya ngempendulo yabantu bangempela ngokuhamba kwesikhathi, ngaphezu kokulinganisa imikhankaso ngayinye. Kukhona idatha eyanele ezingeni lekhasimende ukuze ubone ukuthi basebenzisana kanjani ku-inthanethi nasesitolo esiphathekayo.
Lokhu kukuvumela ukuthi uhlele imilayezo futhi unikeze ngokufanele kakhulu isiteshi ngasinye. Kanye nalokhu okungenhla, kufanele uhlukanise izethameli zakho, ucabangele idatha ekusiza ngempela ukuthi uqonde eyakho abathengi ekahle. Ungathwebula ulwazi ukuze udale amaphrofayili mayelana namakhasimende akho kanye nenqubo yawo yokuthenga.