Okokugcina Umbiko we-Mobile Analytics ICitrix, ehlaziya izimo zengqondo nomthelela wezikhangiso zabasebenzisi, imidlalo kanye nokuxhumana nabantu, iveze imininingwane ethokozisayo. Phakathi kwabo, ucwaningo luqinisekisa ukuthi ama-40% we idatha yeselula zidliwe ngokuvakasha amanethiwekhi omphakathi.
Umbiko weCitrix Mobile Analytics Report unikezela ngemininingwane mayelana ne- Ukuziphatha komsebenzisi weselula nezinto ezihlobene ezinquma ikhwalithi yesipiliyoni (i-QoE) yamasevisi wedatha yeselula. Lo mbiko wembula enye imininingwane enentshisekelo, njengokuthi ukufinyelela kwezikhangiso zeselula iphindwe kabili ngonyaka odlule.
Bika iziphetho
Iziphetho ezithandekayo zingathathwa embikweni wakamuva weCitrix Mobile Analytics ukuze uzinake ku- amasu wokuthengisa oku-intanethi futhi, ngaphezu kwakho konke, kumasu agxile kuwo Ukuhweba Kwamaselula.
# 1 - Amavidiyo amaningi ayabiwa kumanethiwekhi omphakathi
Ukwethulwa kwe- iza ngonyaka odlule nge-Twitter nokuhlanganiswa kwevidiyo ku Instagram (I-Facebook) ibangele abasebenzisi yabelana zikhathi zonke amavidiyo amaningi futhi ngokushesha. Ngenxa yalokhu, okuqukethwe kwedatha yemidiya yezenhlalo manje sekuhlukaniswe ama-32% kuvidiyo, kanti izithombe zibalwa ngama-63% nemibhalo engu-5%.
Amanethiwekhi okuxhumana nomphakathi asebenzisa isilinganiso esilinganiselwe esingu-8% sevolumu yedatha yababhalisile ngosuku, noma ngabe leli phesenti lihluka kakhulu ngokuya ngo-opharetha nesifunda.
# 2 - Izikhangiso zeselula zifinyelela kuzithameli eziphindwe kabili kunango-2013
UCitrix ukuthole lokho izikhangiso zeselula zifinyelela kufayela le- kabili izilaleli kunango-2013. Ngaphandle kwalokhu kukhula, izikhangiso zeselula zikhiqiza ivolumu yedatha yeselula engaphansi kuka-2% yababhalisile nsuku zonke futhi okwamanje zinikezwa umsebenzisi oyedwa kwabangamashumi amabili.
AbakwaCitrix balindele a ukukhula okumangalisayo enanini labasebenzisi abazobona izikhangiso zevidiyo nevolumu yedatha ebangelwa yibo. Ngokubheka ukuthi abasebenzisi abaxhumeka kumanethiwekhi omphakathi ngokusebenzisa amaselula, lokhu kukhula kuzoqhutshwa, ngokwengxenye, ngamandla afana nokudlala okuzenzakalelayo kwezikhangiso zamavidiyo okwethulwe i-Facebook ngoDisemba 2013.
# 3 - Inani elikhulu "lemilutha" lemidlalo
Kunezici ezintathu eziba nomthelela ekulayisheni kwenethiwekhi okukhiqizwe yi- imidlalo yeselula: ukuthandwa, okuqukethwe kwevidiyo okushumekiwe kanye "nokulutha" (isikhathi esiphelele esisetshenzisiwe ukudlala lo mdlalo). Eqinisweni, ama-68% wabaphenduli bazichaza ngokuthi "banomlutha omncane" wokudlala okungenani umdlalo owodwa idivayisi yeselula. Abasebenzisi abangu-10% badlala ku-inthanethi, ngakho-ke ukukhula kulindeleke ukuthi kukhule kulesi sigaba esithandwayo sezinhlelo zokusebenza.
# 4 - Ukusetshenziswa okwandisiwe kwezicelo zezempilo zeselula
I-Las izicelo zezempilo babone ukukhula okukhulu ngaphakathi kwezigaba zohlelo lokusebenza lweselula. Eqinisweni, abasebenzisi abangu-52% basebenzisa i- izinhlelo zokusebenza zezempilo okuningi, kuqhathaniswa nalokho abakusebenzise ngokushesha lapho kulandwa.
Ngokukhuphuka kwamadivayisi agqokekayo afana neFitbit, Nike + nePebble, abakwaCitrix babikezela a umthelela inani elandayo lalezi zinhlelo zokusebenza kuthrafikhi yedatha yomhlaba yenethiwekhi njengoba lawa madivayisi ngokuya ehlanganisa izinhlelo zokusebenza zeselula zezempilo nezokuqina ekusebenzeni kwazo.
Mayelana nombiko weCitrix Mobile Analytics
UMark DavisUmqondisi Omkhulu Wezokumaketha Komkhiqizo, Insizakalo Yezinhlaka Zabathengisi eCitrix, uphawula:
Umbiko we-Mobile Analytics usebenza, ngokwengxenye, njengohlelo lwe-alamu yenethiwekhi yomqhubi weselula, ukumaketha, kanye nezinhlangano zesevisi yamakhasimende, enikeza ukuqonda ngezingozi zenethiwekhi ezingaba khona namathuba okuletha ulwazi olwehlukile lwamakhasimende.
Manje, emazweni amaningi, abathengi balindele ukuxhumeka ngenkathi basebenzisa amadivayisi wabo weselula futhi, lapho bengakwenzi lokhu kusebenza, intukuthelo yabo iya ku-opharetha. Kepha umuzwa omuhle wamakhasimende uyisiqalo nje. Ama-opharetha afuna ukuguqula izidingo zebhizinisi labo ngokuqonda ukusetshenziswa kwedatha njengoba kuchaziwe embikweni, nokuthola izindlela zokuhumusha lokho kuqonda kube yimali engenayo eyengeziwe.
Ukwazi okuningi
Ngeminye imininingwane, landa ifayela le- Umbiko weCitrix Mobile Analytics
Isithombe - UJason A. Howie