Sonke siyazi, samvakashele noma sezwa kuye injini enkulu yokusesha eyi-googleKuningi esikuzwile kuyena eminyakeni edlule kusukela ekuqaleni kuze kube manje. I-Google inezinhlobo eziningi zezinhlelo ezifana nohlelo lwe-imeyili, amamephu, ama-ajenda futhi zinemali engenayo eningi ngokuba ngesinye seziza ezinkulu ngokuya ukukhangisa nokukhangisa. Ngokuqondene ne ukumaketha online Lokhu yiGoogle iveze uhlelo olungaba nomthelela omkhulu ekumaketheni okuku-inthanethi.
I-Google yethule uhlelo lwayo olusha "I-Google Attribution ”ithuluzi ledijithali lokho kubala futhi kukala ukusebenza kwemikhankaso ehlukahlukene yokuthengisa online. Lolu hlelo lukunikeza nangeseluleko ngemikhankaso yakho yokuthengisa online, engaletha usizo olukhulu kumasayithi amasha we-e-commerce adinga ukukhangisa nokumaketha ukuze azenze aziwe, lokhu kungaba usizo olukhulu kakhulu ezinkampanini nasezinkampanini ze-inthanethi yakho ukumaketha.
Kepha ngeshwa lolu hlelo alukakulungeli okwamanje, ngoba lugxile kuphela kumabhizinisi amancane. Inzuzo okulethwa nayo ukuthi izonikeza okuhle impendulo yokuklama imikhankaso eku-inthanethi futhi usize abasebenzisi bayo ukuthi babe nomkhankaso omuhle online.
Ngaphandle kokumemezela leli thuluzi, iGoogle iveze amathuluzi amaningi aku-inthanethi azohlinzeka ngemininingwane kwezentengiso, bamemezele isici esisha se-AdwordsYize lisesigabeni salo se-beta kuphela, lolu hlelo luhlinzeka ngemininingwane ukuthi yimaphi amagama asetshenziswe kakhulu futhi kulokhu kunganikeza usizo lokuqala umkhankaso.
Uma izinkampani ezintsha zingathola usizo olungaphezulu ukuze zenze kangcono, ngoba kunezinkampani ezithile ezingazi lutho ngalolu hlobo lokumaketha online, futhi kuhle kakhulu ukubona izinkampani ezinkulu njengeGoogle zisiza abanye kulokhu.