Umphathi we-eCommerce ungumuntu oqeqeshiwe ongakusiza ukuthi wakhe futhi uthuthukise ibhizinisi lakho ledijithali ngaphezu kwalokho obukulindele kusukela ekuqaleni. Kepha ngaphambi kokungena eminikelweni yayo eyinhloko, kuzodingeka ukuthi wazi ukuthi kusho ukuthini nokuthi kusho ukuthini kanye nemisebenzi yayo maqondana nezentengiselwano ye-elektroniki. Yebo, ngokuyisisekelo iMenenja yeCommerce ibhekele lokhu phatha iphrojekthi ye-e-commerce. Lokho wukuthi, qonda futhi ulawule inqubo yokuthengisa online kusukela ekuqaleni kuze kube sekugcineni.
Le ncazelo ikhombisa ukuthi imisebenzi yayo ingeyomhlaba wonke ngakho-ke ayibhekiseli kwinqubo ethile. Ngomsebenzi obalulekile ekusebenzeni kahle kwebhizinisi noma umsebenzi wobungcweti. Lapho kufanele kubhekelwe khona ukuthi kufanele unikeze ngolwazi olubanzi, zombili emikhakheni yedijithali neyezohwebo. Kepha ngendlela ehlangene yokunikeza izixazululo kunoma iyiphi inkinga noma isehlakalo esingakhula ezinkampanini ezincane noma eziphakathi nendawo. Ukuze ngale ndlela, kube nokwanda kokuthengisa okuku-inthanethi.
Esinye sezici zokuqala okufanele sizicabangele kwi-eCommerce Manager yizidingo okufanele bazinikeze ukwenza le misebenzi ebalulekile. Zinhlobonhlobo futhi zinemvelo ehlukahlukene, njengokulandelayo esikukhomba ngezansi:
- Izifundo zobuchwepheshe: kokubili emkhakheni othile webhizinisi nakweyedijithali
- Kubaluleke kakhulu ukufaka izifundo emkhakheni wedijithali, njenge master yalezi zici.
- Amandla ukwenza iphrojekthi ephathelene nokuhweba ngogesi.
- Futhi ngaphezu kwakho konke, bonisa okumangazayo ukuthambekela kwezamabhizinisi.
Amakhono we-ECommerce Manager: ukuphathwa kokuthengisa online
Lesi sibalo sobungcweti sinobudlelwano obuseduze nokuphathwa kweziteshi zedijithali. Akukho okuphathelene nokujwayelekile noma kwendabuko okubuswa ngamanye amapharamitha ahlukile futhi angahlangene nakancane nemisebenzi yabo. Kule ndlela ejwayelekile, izofaka imisebenzi eminingi kunqubo yokuthengisa futhi lokho kusuka ekutholakaleni kwamakhasimende noma kwabasebenzisi kuye ekulandeleni okuthengiswayo.
Ngenkathi ngakolunye uhlangothi, lokhu kufaneleka kuzodinga ukuguquguquka okukhulu ukuyenza ngoba idinga uchungechunge lwezindlela ezingaguquguquki futhi imiphumela yesitolo esibonakalayo izoncika ngendlela ethile. Ngalo mqondo, umsebenzi wawo uzokwenziwa ngokuxhumana okusondelene nabanikazi bezohwebo ezisebenza ngogesi. Ngalesi sizathu, iMenenja yeCommerce ngeke ibe nenye indlela ngaphandle kokunikeza amanani angeziwe, njengalawo abhalwe ngezansi:
- Umthamo wokusebenzisana kusuka kweminye iminyango noma izingxenye zenkampani yedijithali.
- Ukuvumelana nezimo kwe ukuzivumelanisa nezidingo ezintsha onayo ngaphakathi kwephrojekthi noma umsebenzi wobungcweti.
- Ukuzivumelanisa ne- ubuchwepheshe obusha bolwazi futhi-ke kufanele ixhunyaniswe kakhulu namanethiwekhi omphakathi.
- Ukuphathwa kokuma komzimba kanye nokuthuthukiswa kobunikazi bedijithali: ukulawula okuqukethwe, ukulayisha izindaba, ukuvuselela imikhiqizo ...
- Ngaphandle kokukhohlwa nganoma yisiphi isikhathi ukuthi enye yezimfanelo okufanele ifake isandla ukuthi ivulekele kakhulu ekwakhiweni, ekuhlelweni nasekuthuthukisweni kwezenzo nemicimbi yenkampani yedijithali.
Lezi ngezinye zezimfanelo noma imuphi umphathi we-eCommerce ozihloniphayo okufanele azinikeze. Kepha hhayi kuphela ngoba nabo bazonqunywa ngephrofayili yenkampani ozoyiphatha. Ngamanye amagama, umphathi wesitolo sedijithali onguchwepheshe wokuthengiswa kwezingubo zemidlalo akafani nalezo ezibhekiswe kuma-athikili nemikhiqizo yobuchwepheshe obusha. Lapho kuzodingeka ukungenisa uchungechunge lwezimpawu ezichazwe kabanzi ukuvumelanisa nendima yalesi sikhundla emsebenzini.
Ngale ndlela ejwayelekile, kuyiqiniso ukuthi i- ulwazi lomkhakha abazosebenza kuwo kusuka manje. Noma ngabe injani (iselula yocingo, imfashini, imidiya, izesekeli noma okunye ukuhlinzekwa ngefomethi eku-inthanethi). Okuzoba yinani elengeziwe lokuthi emlandweni wabo womsebenzi banezinhlobonhlobo zezimfanelo zobungcweti ezifana nokulandelayo esikukhomba ngezansi:
- Inzalo emkhakheni lapho bazothuthukisa khona lo msebenzi futhi lokho kuzothuthukiswa ngokuhlangenwe nakho kuwo okungasekela ulwazi olusebenzayo olwenziwe eminyakeni edlule.
- Ufisa ukuthuthuka Ngaphakathi kwengxenye efanayo yebhizinisi, umhlaba wedijithali usuvele "uxhunyiwe" futhi udinga uthando oluphelele ngalokho okwenzayo. Futhi okuningi kakhulu endimeni yeCommerce Manager ngoba izophatha kakhulu ukuthuthukiswa kwezentengiselwano ye-elektroniki njengasemabhizinisini ambalwa ajwayelekile noma amaningi wendabuko.
- Un shintsha ebudlelwaneni bomuntu siqu ngoba umkhakha wedijithali uzodinga ukuthi ushintshe eminye imithetho yokuziphatha kulokhu. Isibonelo, okuthandwa amanethiwekhi omphakathi kunabantu oxhumana nabo futhi lokhu kufanele unikele lapho uya khona emsebenzini omusha.
- Un ukuqhubeka nokufunda ngoba kwezentengiselwano ngogesi ngeke ube nokunye ongakwenza ngaphandle kokufunda izinto ezintsha ngaso sonke isikhathi. Kungumkhakha webhizinisi ngokungangabazeki ekuziphendukeleni okugcwele. Kuze kube seqophelweni lokuthi uzokwazi ukucabanga ukuthi usuvele ufunde konke. Hhayi kuncane kakhulu ngoba leli phutha ekugcineni ungakhokha kakhulu ukuphatha isitolo sakho esibonakalayo.
Njengento eyengeziwe iqiniso lokuthi uyakwazi izilimi eziningana futhi uma kungenzeka eziningana. Le moto yokuxhumana iyithuluzi elingcono kakhulu lokwaziswa ngentuthuko yakamuva eyenziwa kunoma yimuphi umsebenzi oxhumene nokuhweba ngogesi. Futhi uma kunezinga eliphakeme lesiNgisi, khona-ke kungcono kakhulu kuzintshisekelo zakho zobungcweti nezomuntu siqu. Ngaphandle kokwazi ukuthi unikela kwirekhodi lakho lokuqashwa.
Ezinye izidingo eziyisisekelo ukuze ube yi-eCommerce Manager ephelele
Sikunikeze eminye imihlahlandlela yamakhono okufanele uwahloniphe ukwenza lo msebenzi kusukela manje kuqhubeke. Kepha okungelona iqiniso, ukuthi ukuxhumana okukhulu nobuchwepheshe obusha kuzokusiza ukufeza lo msebenzi ngokusebenza kahle nangokulinganisela okukhulu. Lapho kukhona ibhethri elibanzi lezimfanelo okufanele uhlangane nazo ngaphandle kwesizathu. Ngabe ufuna ukwazi okunye okufanele kakhulu?
- Isipiliyoni ku ukwakhiwa nokuphathwa kwemininingwane nezibalo ezithuthukile.
- Iba ne Izinga eliphakeme le-Excel ngoba wuhlelo okufanele ulusebenzise njalo ukwenza imisebenzi yakho njengomphathi kwezohwebo lwe-elekthronikhi.
- Ulwazi oluthuthuke kakhulu kwabanye abaphathi abaphambili kakhulu nabahamba phambili ku-eCommerce. Ngokuqondene nesibonelo, imvamisa yi-Prestashop noma i-Woocommerce.
- La izibalo ezithuthukile Kubaluleke kakhulu kulolu hlobo lwebhizinisi ledijithali ngakho-ke awukwazi ukuphuthelwa ukuthi unikele ngolwazi kanye nolwazi ezinhlelweni zokuhlaziya ezimelwe kakhulu yi-Google Adwords neGoogle Analytics. Ziyinkomba yokuphathwa kwanoma yimuphi umsebenzi wobuchwepheshe walezi zici.
- Ikhwalithi okungafanele ilahleke yilokho okubhekiswe ekuphathweni kwemikhankaso yokukhangisa futhi ulwazi oluthuthukile lwe-SEO / SEM. Kuzothatha isinqumo ngawe ukuthi ubheke ukuma okungcono kuwebhusayithi yaleli bhizinisi elincane neliphakathi online.
Izimfanelo zokuphatha iqembu elihle kakhulu ledijithali
Futhi awukwazi ukukhohlwa ezinye izici kuphrofayela yomphathi omuhle we-eCommerce ezinokuningi okuphathelene nokuphathwa kwethimba kunokuqukethwe noma amasu wokukhuthaza ukuthengiswa kwemikhiqizo yenkampani yakho, izinsizakalo noma ama-athikili. Ngalo mqondo, umthetho wokuqala wegolide ukwazi ukuphatha iqembu labantu eliphelele. Ukuze konke izigaba noma iminyango ihlanganiswe ngokuphelele. Ukuphumelela noma cha kwebhizinisi lakho ledijithali kuncike ngandlela thile kulokhu kufaneleka.
Futhi ubusha obuncane obuqhathaniswa nolunye uhlobo lwebhizinisi ukuthi kusukela ngomzuzu wokuqala uzodingeka ukuthi ube nobubanzi isipiliyoni nge abahlinzeki bedijithali. Lona umnyango okufanele uwuvule ukuze ibhizinisi lithuthuke kancane kancane. Kepha ngaphezu kwakho konke ngendlela elinganiselayo futhi kuya ngezidingo ezivela eminyakeni ezayo.
Njengawe ungaba nesinyathelo esiningi sokwenza izinqumo. Ngale ndlela, awukwazi ukukhohlwa ukuthi noma imuphi umphathi we-eCommerce unguchwepheshe okufanele enze izinqumo ezibaluleke kakhulu ngekusasa lebhizinisi. Ngokunjalo, amandla okuhlaziya azoba ngenye yamanani okufanele uwafake ku-curriculum vitae yakho. Njengoba unjalo ithambekele kakhulu ekuxhumaneni nabo bonke abasebenzela umphakathi ukubandakanyeka ekuthengisweni kwemikhiqizo: abasebenzisi, amaklayenti, abahlinzeki kanye namaqembu okusekela kule nqubo. Kuyafana nokwenza okuthile ngoba uma lo mnikelo udingeka kakhulu impela ebhizinisini noma emisebenzini eyenziwa nge-Intanethi.
Uma uqinisekisa ukuthi unengxenye enhle yalezi zici, kuzoba uphawu olucacile lokuthi ngaphandle kokungabaza uzokwazi ukusebenzisa isikhundla se-eCommerce Manager ngokusebenza kahle okukhulu. Ukuze ekupheleni kosuku ubhekane nezinselelo zakho zobungcweti ngeziqiniseko ezinkulu zempumelelo. Ukuba ngelinye lamathuba emisebenzi ngekusasa elikhulu kunawo wonke akhona njengamanje futhi anesidingo esikhulu semisebenzi.