Uma kuqhathaniswa namanye amazwe aseYurophu, imakethe ye-inthanethi yaseSpain ithuthuke kancane. Njengoba ingeke yahlukaniswa njengevuthiwe, iyindawo ekhangayo ye- abathengisi bamazwe omhlaba online.
ISpain ibe nezikhathi ezinzima zokululama ekunciphiseni komnotho. Kepha manje, ngokusho kuka Ukuhweba okuphephileNgabantu abangama-60% abathenga online, iSpain iyimakethe enkulu kunazo zonke ye-e-commerce eningizimu yeYurophu, ishiya i-Italy neTurkey ngemuva.
ISpain: imakethe ethembisayo enamathuba amaningi okuthengisa online
Ngokwesifundo esenziwe yi IKhomishini Kazwelonke Yezimakethe Nokuncintisana, esimweni seSpain, kuthengwa imikhiqizo eminingi phesheya kunalokho okuthengisiwe. Ngakho-ke, le makethe evelayo inamathuba amaningi okuhweba ngakwimingcele.
Okokuqala, amanye amaqiniso nezibalo ezihlobene nokuthengiswa okuku-inthanethi:
- U-8% wabo bonke abasebenzisi be-Intanethi bangamaSpanishi
- Ngokwesilinganiso, i-513 EUR ngomuntu ngamunye isetshenziswa online minyaka yonke.
- Olunye lwezinsuku ezinkulu zokuthenga online eSpain yi-Cyber Monday
- Umkhakha ohamba phambili wokudayisa nge-inthanethi yi-Apparel nezicathulo, kulandele owokudla neziphuzo.
- ISpanishi ulimi lwesithathu olusetshenziswa kakhulu online, ngemuva kwesiNgisi neMandarin.
Umthengi waseSpain uhamba nge-digital
AbaseSpain bayakuthanda ukuthenga emgwaqweni. Kodwa-ke, selokhu kwafika ubuchwepheshe obusha, imikhuba isiqale ukushintsha. Ngokwesibonelo, ngeSonto le-iPad kuyinto entsha echaza izikhathi zokuthenga eziphakeme kakhulu ezenzeka ngeSonto, imvamisa phakathi kuka-6 ntambama no-7 pm
Nqoba ukungathembani futhi unqobe i-shopper online yaseSpain
Ngokuvamile, abaseSpain bathanda ukuthenga ku-inthanethi, kodwa ngeshwa abanye babo abakuqedi ukuthenga kwabo online. Hhayi nje ngoba umthengi athola intengo iphezulu kakhulu, kepha futhi nangenxa yezinkinga zokuthembana nokuzethemba.