Futhi ibizwa ngokuthi ukwakhiwa okuphendulayo, ukwenziwa okuguqukayo, noma ukwakhiwa okuphendulayo. Idizayini ephendulayo izungeza nxazonke shintsha ukubukeka kwewebhusayithi ukuyivumelanisa nedivayisi lapho ikhasi livakashelwa khona. Ngale ndlela, ulwazi lomsebenzisi luthuthuka kakhulu, futhi kungenye yezinsizakusebenza ze-SEO eziphakanyiswa kakhulu yiGoogle. Ukubheka ukuthi kusukela ngo-2015, iguqule i-algorithm yayo ukuvuza lawo mawebhusayithi akwenzile lokho.
Kepha ukwakheka okuphendulayo kungaphezu kokukhonjiswa nje kwedivayisi ngayinye. Isinikeza ithuba lokushintsha ukwakheka (ngaphandle kokwenza kanjalo) futhi siyivumelanise ngokweqiniso nedivayisi ngayinye. Ukwenza ngcono i-SEO yethu, nokuthi iwebhusayithi yethu ayikhishwa abanye abayifaka kuyo. Ekugcineni, konke kuyangezwa, futhi namhlanje sizokhuluma ngemiklamo ephendulayo.
Umklamo ophendulayo
Kuyindlela eyi- ukulungiswa kwewebhusayithi kuhlobo ngalunye lwedivayisi lapho kuhloswe ukuxhuma khona. Esikhathini esedlule, i-intanethi ibifinyeleleka kuphela kusuka kudeskithophu noma kukhompyutha ephathekayo. Njengamanje, singathola ukuxhumana kusuka kumaselula (okuvame kakhulu), amaphilisi, izincwadi zikagesi, njll. Umphumela wokuqala oqashelwayo uma kwenzeka ungenayo i-web design ephendulayo, ukwehluleka okuyisisekelo kohlobo, isakhiwo esibi, noma ukuthi idivayisi ayisekeli ukubonwa okuthile. Lokhu kungenxa yezikrini, amaprosesa abawaphethe, amasistimu okusebenza, ukulungiswa noma imemori yehlukile kudivayisi ngayinye.
Ngenxa yalolu hlobo lokuklama, kusuka ku-HTML eyodwa ne-CSS kungenzeka ukuxazulula nokuxazulula zonke izinkinga zangaphambilini, ngokwesibonelo ezithandwa kakhulu phakathi kwemiklamo ebanzi yobubanzi. Yini enye, isidingo sokugcina amawebhusayithi ngamunye ahlanganiswe endaweni eyodwa. Uzofinyelela imiphumela engcono nenhle, kanye nomthwalo omningi wokusebenza.
Ungayiguqula kanjani iwebhusayithi ibe yidizayini ephendulayo
Unezindlela ezahlukahlukene zokukufeza. Ngokusobala icala elifanele uma uqala kusuka ku-0, kepha sizobabala.
- Dala inguqulo yeselula. Okubalulekile bese sizokhuluma ngakho. Le yindlela "enzima kakhulu", kepha uzothola izinzuzo ezifanayo (ngomsebenzi omncane ngokwengeziwe). Ngokuba nesisindo sedeskithophu esezansi, kanye nenketho yezithombe ezingcono, ungathuthukisa ijubane lesiza sakho. Uma ngokwesibonelo usebenzisa i-WordPress, ungasebenzisa i-Plugin, eshibhe futhi esheshayo. Isibonelo, yena I-WPtouch Pro.
- Sebenzisa isifanekiso esabelwe kusengaphambili esiphendulayo. Endabeni ye-WordPress nezinye izinhlelo zokuphathwa kokuqukethwe (i-CMS) ezinjengeJoomla, imvamisa zinazo zonke izifanekiso zazo ezinomklamo ophendulayo namuhla.
- Landa izifanekiso eziphendulayo. Okuhamba phambili kwalawa macala ukuthi bakwazi ukuthola ubukhulu besikrini sedivayisi ngayinye futhi bavumelanise okuqukethwe nakho. Vele, kufanele ukhumbule ukuthi uhlobo ngalunye lomkhiqizo noma insizakalo oyinikezayo izothakazelisa kakhulu kunolunye. Isifanekiso sebhulogi asifani nesinye sesitolo esidayisa izinto zasekhishini.
Kungani iGoogle ikhetha ukwakheka okuphendulayo?
I-Google namuhla ibhalansi ephelele phakathi kokusebenza kahle nekhwalithi, okuhumushela ekusebenzeni. Iqiniso lokuba newebhu eguquguqukayo livumela izinto zeGoogle 2. Ngakolunye uhlangothi, ukunikela ezinjinini zabo zokusesha izindawo ezikhathalelayo ngokunikeza induduzo enkulu kubasebenzisi bazo, kanti ngakolunye uhlangothi kufanele zikhombe indawo eyodwa kuphela.
Kwesinye isikhathi, kulula ukukhetha ukwakheka kwekhompyutha, noma wenze iwebhusayithi ephathekayo bese ubeka yonke imizamo lapho. Kepha kuyiphutha. Umsebenzi owakhiwayo uphindwe kabili, hhayi kuphela ukuphinda inqubo izikhathi ezimbili noma ngaphezulu, kepha futhi nokuzama ukubeka kabili iwebhusayithi. Kulokhu, into ephumelela kakhulu ukuncika ekwakhiweni okuphendulayo, okusivumela ukuxhumana nokubonakala kunoma iyiphi idivayisi ngokukhomba iwebhusayithi eyodwa.
Le algorithm ayikuthinti ukuseshwa kwamakhompyutha, kepha kusukela ngo-2016, ukuseshwa okuningi akusenziwa kubo. Okuthile okubucayi okufanele ukubheke, uma udinga ukubonakala enetheni.
Ukubaluleka kokuqamba okuguqukayo
Abasebenzisi abaningi bangangena kuwebhusayithi yakho futhi babalahle cishe ngaso leso sikhathi. Ukuba newebhusayithi engahlelekile kahle akuyona intofontofo, futhi uma ungenayo idizayini ephendulayo, ingaveza lezi zinkinga. Isibonelo, kusukela ekubukekeni kwensimbi ephathekayo, esetshenziswa kaningi nsuku zonke.
Kepha ucabanga ukuthi ... Akukho okwenzekayo, iphrofayili yami yomsebenzisi yezinsizakalo engizinikezayo zithambekele ekubukeni okuvela ku-PC! Uqinisekile? Ukuphela kwento etholakalayo ukuthola isilinganiso esiphakeme sokuncipha. Futhi ngoba okuqukethwe kwakho akukuhle, noma kunezinkinga zesakhiwo kuwebhusayithi yakho, njll., Izinjini zokusesha zingakuhumusha lokho njengophawu olubi. Ikakhulu ngoba ekugcineni, abantu bachitha isikhathi esincane kuwebhusayithi yakho. Ngakho-ke, ngokufana, ukuma kwakho kungathinteka, kuqala ukunciphisa izikhundla. Yini ngandlela thile, Akukhona ukuthi kuwumqondo omubi ukuvumelanisa iwebhusayithi yakho namadivayisi amaningi, kepha kuyadingeka. Ngakho-ke ukubaluleka kunakho.
Ngiyethemba ukubonile ukubaluleka kokuba newebhusayithi ephendulayo, futhi uma ungenayo, yithathe! Ngenye yezinto eziyisisekelo kakhulu okufanele uzicabangele namuhla.