I-Privalia, i-ecommerce yemfashini eSpain okubaluleke kakhulu eminyakeni yamuva, itholwe nguzakwabo waseFrance, I-Vente-Privée, ezingxoxweni okusobala ukuthi zithathe amasonto ambalwa futhi intengo yokuthenga esemthethweni enganikwanga, yize kulinganiselwa ukuthi ibingaba cishe ama-euro ayizigidi ezingama-500.
Ifemu yaseSpain ikushilo lokho nge ukuthengwa kwePrivalia, kuzosiza iVente-Privée, ukuqinisa isikhundla salo ngaphakathi kwengxenye yezitolo ezidayisa kakhulu zaseYurophu. Izindaba zokuthengwa zithakazelisa kakhulu uma kubhekwa ukuthi ngo-2014, iPrivalia yavala unyaka ngokuthengiswa kwama-euro ayizigidi ezingama-414 nokuqopha ukulahleka kwama-euro ayizigidi eziyi-126. Abasebenzi bakaPrivalia kwakungaba yikhilomitha lezisebenzi.
Inkampani yaseFrance ikuqinisekisile ukutholwa ngesitatimende lapho iveza khona inhloso yayo yokuqinisa isikhundla sayo emakethe yase-Europe kanye nenhloso yayo yokuqhubeka nokwenza izinto ezintsha, kubandakanya nokunikeza isiphakamiso senani elingcono le- I-e-commerce igxile kwimfashini. Ngasohlangothini lwePrivalia, abaphathi abaphezulu bazwakalise injabulo yabo ngokuba yingxenye yomsunguli wale modeli yebhizinisi.
Baveza ukuthi umfelandawonye uzobavumela ukusheshisa ukukhula kwenkampaniNgasikhathi sinye, kuzobasiza futhi ukuthi bandise ukunikezwa kwabo kweminye imikhakha ebaluleke ngokulinganayo. Kubalulekile ukuqaphela ukuthi lokhu kuthengwa kwePrivalia akusho ukunyamalala kohlobo, kungasaphathwa ukuhamba kwabaphathi bamanje. Eqinisweni, isitatimende sikusho lokho I-Privalia izoqhubeka nokugcina ukuzimela okuphezulu, ngokuyalelwa ngabaqondisi okwakha namuhla.
Masikhumbule ukuthi le nkampani ye I-ecommerce yaseSpain Bengikade ngihlaziya ukuthengiswa okungenzeka ngisho ne-IPO engahle ibe khona iminyaka embalwa, kepha kuze kube manje konke sekuqinisekisiwe. Okunye futhi ukuthi bekukhona omunye obefuna ukuthola iPrivalia, iShowroomprive, kepha ekugcineni kube yiVente-Privée ebithengile.