Facebook umemezele ukuthi ufuna okuqukethwe kwekhwalithi ephezulu futhi ushintshe i-algorithm yayo ukuletha okuqukethwe okufanele nokuthuthukisa i- isipiliyoni somsebenzisi. I-algorithm entsha esetshenziswe ngu Facebook kusekelwe kumvamisa abasebenzisi abahlangana ngayo namakhasi, inani "lokuthandwa", amasheya namazwana athola umyalezo ngamunye ngokujwayelekile futhi kusuka kubalandeli ikakhulukazi, inani labasebenzisi abahlanganyele futhi uma Abasebenzisi befihla noma bebika imilayezo ethile .
Kumabhizinisi lokhu kusho ukuthi ukufakwa kwezinto eziphilayo ku-Facebook kuzoba nzima ezimweni eziningi, ngakho-ke kuzodingeka ukusebenzisa i- ukukhangisa de Izikhangiso ze-Facebook ukuze usebenzise amandla enethiwekhi yokuxhumana ehamba phambili.
En Ukwenza imiphumela yebhizinisi ku-Facebook, Umbhalo osemthethweni osanda kushicilelwa yi-Facebook uchaza okulandelayo:
Ukukhulisa ukulethwa komyalezo wakho kokuphakelayo kwezindaba, umkhiqizo wakho kufanele ucabangele ukusebenzisa ukusatshalaliswa okukhokhelwayo, njengoba kukuvumela ukuthi ufinyelele kubantu abangaphansi kwesisekelo sabalandeli bakho futhi udlulele ngalé komncintiswano wezinto eziphilayo.
Iseluleko se-Facebook sekhwalithi yokuqukethwe yabathengisi
Ngokususelwa kumagama kaFacebook uqobo ukuze okuqukethwe kubonwe ngabasebenzisi abaningi ngangokunokwenzeka, abanikazi bamakhasi kuzofanele bakhangise uma befuna ukubonakala. Ngoba abantu basebenzisa isikhathi sabo esingaphezu kuka-50% ku-Facebook ku-News Feed, izikhangiso ezibonakala lapho zinethuba elingcono lokuheha ukunakwa kwabo. Ngokusho kukaFacebook, izikhangiso ezikumaNews Feed zithola ama-ROI angama-96% ngaphezulu kunezikhangiso ezikukholamu engakwesokudla.
Ngaphandle kwalokho, umqulu oshicilelwe yiFacebook uphakamisa izeluleko eziyisishiyagalombili zabahwebi ukukhuphula inani lezikhundla eziphilayo.
- Thumela imilayezo efike ngesikhathi futhi efanelekile. Okuqukethwe okuhambisana kakhulu, abantu bazokwazi ukuxhumana nakho. Ngaphambi kokuthumela, zibuze okulandelayo: "Ngabe abantu bazokwabelana nabangane babo ngalokhu noma bangakuncoma abanye?"
- Faka inani kubafundi. Lokhu kungasho, isibonelo, ukukhombisa abafundi ukuthi kukhona ibhizinisi, babelana ngamathiphu athakazelisayo ekusebenziseni imikhiqizo yabo, noma ekuboniseni okuqukethwe okuvela eceleni, okufana nezixhumanisi zezindatshana ezithokozisayo noma ubufakazi bamakhasimende.
- Faka ukusetshenziswa kwezithombe. I-KISSmetrics, i-platform ye-analytics, ibika ukuthi okuthunyelwe okuqukethe izithombe kuthola ama-53% ngaphezulu "okuthandwayo," ukuphawula okungu-104% ngaphezulu, nokuchofoza okungu-84% ngaphezulu kokungathandi. Ngakho-ke, lapho kunokwenzeka, kufanele isetshenziswe. Ngalo mqondo, amavidiyo nawo asebenza kahle.
- Sebenzisa imilayezo emifushane nelula. Lokhu kusiza ukuqinisekisa ukuthi abalandeli bafunda wonke umyalezo. I-KISSmetrics ithi imiyalezo enezinhlamvu ezingaphansi kuka-80 ithola "ukubandakanyeka" ngaphezulu ngamaphesenti angama-66%.
- Dala okuqukethwe okukhomba izingxenye ezithile zezithameli. Lokhu kusiza ekuqinisekiseni ukuthi okuqukethwe kufanelekile futhi kubhekela ukuzizuzela kwaleso sigaba.
- Naka izibalo zekhasi. Imininingwane, ingxenye ye-analytics exhunywe kumakhasi, ingakusiza ukuthi ubone ukuthi yikuphi okuthunyelwe okushayela ukubandakanyeka kakhulu, imininingwane nokufinyelela kwakho. Ngalolu lwazi, ungashicilela okuningi okufanayo. Futhi, kubalulekile ukunaka usuku lwesonto, isikhathi sosuku kanye nokuvama kwemiyalezo, ngoba lokhu kuzosiza ekwandiseni imiyalezo.
- Khuthaza ukubandakanyeka (ukuzibandakanya). Lokhu kufaka ukubuza imibuzo, usebenzisa izinhlolovo, kanye "nokugcwalisa izikhala" kokuthunyelwe ukukhuthaza ukubamba iqhaza kwabalandeli. Inketho enhle ukuqeda imilayezo ngokubizela esenzweni ubacela ukuthi baphawule, bathande, futhi babelane.
- Hlanganyela nabalandeli. Phendula kubantu ababeke amazwana kokuthunyelwe ngamazwana bese ubonga labo abathanda noma abelane ngokuqukethwe. Ngalokhu, abalandeli bayazi ukuthi umkhiqizo, ukuthi inkampani, ukuthi isitolo sibanake.
Imininingwane engaphezulu - Ngabe i-eCommerce ingawina kanjani amakhasimende nge-Facebook
Ku-Facebook - Note, Ukwenza imiphumela yebhizinisi ku-Facebook (PDF)
Isithombe - UFranco Bouly