UMeyi 6 ozayo uzokwenzeka I-eRoadshow Valencia ngokubamba i- I-inthanethi eCommerce and Marketing Congress lapho kuzohlangana khona ongoti abathile abavelele kulo mkhakha. Kusuka ngo-9 ekuseni kuze kube ngu-2 ntambama kuzoba nezingqungquthela nezinkulumompikiswano lapho kuzodingidwa khona izindaba ezahlukahlukene ezithakazelisa kakhulu njengamanje nezintshisakalo kubo bonke. Ngaphezu kwalokho, ntambama kuzoba ne-masterclass ethakazelisa kakhulu.
Kulesi sehlakalo, izihloko ezinjengokuthi ungathola kanjani ukushaywa ku isu lokukhangisa online, indlela yokuguqula izivakashi zibe abathengi noma indlela yokwakha futhi thuthukisa isitolo esiku-inthanethi, phakathi kwabanye.
El I-eRoadshow Valencia 2014 kuzobamba iqhaza kwabanye "inhlanzi enonile" ye-panorama evelele kunazo zonke ye-eCommerce kanye ne-Online Marketing.
Empeleni, lezi yizipikha eziqinisekisiwe:
- UGerardo Cabañas, Umqondisi Ophethe e- Umagazine
- U-Alex Vallbona, Umqondisi Ophethe we I-Bichbox
- UMiguel Tena, Umphathi Wezokukhangisa we Thepha Thepha
- UCamilo Majarón, I-Glogal Daily Deal ye I-Letsbonus
- UDiego Marcos, CCO ka I-PayTpv
- IGorica vukojicic, Umphathi Wezwe e goi
- UGuillermo GarciaI-CEO ye izidakamizwa
- Inma Anglada, Inhloko Yezokulethwa Kwemakethe ye V.me ngeVisa
- UJavier Gayoso, Umqondisi we Spotify
- USalvador Suarez, Ukuphatha Uzakwethu weTerritorio Creativo
- UJavier Gorriz, Umphathi Wendawo ye M.R.W.
- U-Enrique San Juan, Umqondisi Womphakathi we I-inthanethi Yomphakathi
- URuben Calvo, Umqondisi Wezokumaketha we Umqondisi
- UJordi Pascual, Umqondisi we-ECommerce we Banco Sabadell
- U-Adrián Mañez, Umphathi omkhulu we Ozone
- UMichael Smit, Umqondisi Wezokumaketha Nokuthengisa ku fruzzel.com
- UJose Carlos Agrela, Ukuthuthukiswa Kwebhizinisi & Isu Ledijithali ku I-InternetAcademy
Uhlelo
Ngo-9 ekuseni kuzothunyelwa ukugunyazwa. Ngo-9: 30 ekuseni, umcimbi wokwamukela uzokwenziwa ngumuntu ophethe iValencia Chamber of Commerce.
Isethulo sokuqala sizokwenzeka ngo-9: 40. UGerardo Cabañas (Autoscout24) uzokhuluma ngendaba yempumelelo yenkampani yakhe nangayo «Ukuvela kokuthengiswa kwemoto online». Kulindeleke ukuthi idonse imizuzu engama-30.
Ngemuva kwalokho, ngo-10: 10, uJavir Gayoso (Spotify) noSalvador Suárez (Territorio Creativo) bazokwethula inkulumo kuSocial Media enesihloko esithi "Inselelo yemikhiqizo kumanethiwekhi omphakathi nakuma-multichannel amaningi". Le nkulumo izohlala imizuzu engama-30.
Ku-10: 40 Inma Anglada, (V.me yiVisa Europe) uzokwethula isethulo ku- ukuthi izikhwama ezibonakalayo zishintsha kanjani indlela esithenga ngayo ku-inthanethi futhi izokwethula ukubheja kweVisa ezinkampanini, kubathengi nasezinkampanini zezezimali: iV.me ngeVisa.
Ngemuva kwale nkulumo, ezohlala isigamu sehora, kuzoba nekhefu lemizuzu engama-20.
Ngo-11: 30 i Indaba yempumelelo yeLetsbonus, futhi bazokhuluma ngokuthi le nkampani isuke kanjani ekubeni yisiqalo sokuthenga ngokuhlanganyela yaba yindawo yemakethe ephelele ngokukhethwa kwamapulani, uhambo kanye nemikhiqizo engaphezu kuka-2000. UCamilo Majarón (waseLetsbonus) uzophatha le nkulumo, ezohlala imizuzu engama-20.
Okokuqala mpikiswano kosuku luzoba ngo-11: 50. Imizuzu engama-40 uRubén Calvo (Mdirector we-Antevenio Group), uGorica Vukojicic (E-goi), Michiel Smit (Fruzzel.com) no-Adrián Mañez (Ozongo.com), ngaphansi kokuhlolwa kuka-Enrique San Juan (The Social Media Company) sizoxoxisana ngakho "Ungaqhuba kanjani umkhankaso omuhle wokukhangisa online". Ngokwolwazi lwabo, bazobhekana namaphoyinti afana nalawa alandelayo:
- Yiziphi izici okufanele zinakwe ngaphambi kokuqala umkhankaso wokuthengisa we-imeyili?
- I-Synergies Phakathi Kokumaketha Kwe-Inthanethi Nokumaketha Kwendabuko - Imikhawulo Namathuba Lapho Kuhlanganiswa Iziteshi
- Ngingasihlanganisa kanjani isitolo sami somzimba kucebo ledijithali?
- Ungaguqula kanjani ibhizinisi lami ngempumelelo?
- Singayithola kanjani i-SEO enhle? ¿
- Ingabe kukhona amaqhinga wokuthola i-SEM engcono?
- Yiziphi izinhlobo zemikhankaso yokuthengisa online ezisebenza kakhulu?
- Ngingalwenza kanjani uhlelo oluhle Lokumaketha Ukusebenza? I-SEO ye-ecommerce.
Ngemuva kwempikiswano, ngo-12: 30, uJordi Pascual Guerrero (uBanco Sabadell) uzonikeza inkulumo nge-eCommerce egxile esihlokweni esibalulekile: "Ukushaja ukuthenga nge-e-commerce akuyona nje ukufaka i-POS ebonakalayo."
Ngemuva kwalokhu isethulo impikiswano yesibili yosuku izobanjwa, kulokhu ku-eCommerce. UJordi Pascual Guerrero,
UJavier Górriz (MRW Spain), Alex Vallbona (Birchbox Spain), Diego Marcos, (PayTPV) noGuillermo García Hernando (Onestic), ngaphansi kokuhlolwa kuka-Enrique San Juan bazoxoxa nge «Izici okufanele uzicabangele lapho udala i-eCommerce ». Bazoxoxa ngamathrendi ku-e-commerce namuhla kanye namaphuzu alandelayo:
- Yiziphi izinyathelo okufanele ngizilandele ukudala i-eCommerce yami?
- Iziphi izindlela zokukhokha engingazifaka ku-ecommerce yami?
- Hlobo luni lwezinto zokusebenza iklayenti lami elizodinga kimi?
- Ngabe ngiyayicabangela indlela yokuziphatha yabathengi yamanje?
- Avumeleke kangakanani amakhasi wokuqhathanisa amanani?
- Ngingawathola kanjani amanye amakhasi ancoma i-ecommerce yami?
Bese kuthi ngo-13: 30 ntambama, isethulo sokugcina sasekuseni sizokwenzeka nguMiguel Tena (Tap Tap Networks), ozokhuluma ngeSelula. Inkulumo yakhe inesihloko esilandelayo: "Ungathinta kanjani ikhasimende elilandelayo ngokusebenzisa iselula".
Ntambama kuzoba ne- i-masterclass ekwenziweni kwedijithali yi-ISDI. Kusuka ngo-15: 30 futhi kube ngamahora amathathu UJose Carlos Agrela I- (InternetAcademy) izokhuluma nge "Ungaqala kanjani uhlelo lwe-digitalization ne-Social Media". Kulesi seshini, ababambiqhaza bazofunda okhiye abakhulu bokuqalisa uhlelo lwedijithali enhlanganweni yabo yebhizinisi nokuhlela nokwakha uhlelo lweSocial Media.
Intengo nokubhaliswa
Ukubamba iqhaza kulo mcimbi kunezindleko ze- I-20 €.
Ukubhalisa nokuthola eminye imininingwane vakashela iwebhusayithi esemthethweni yemicimbi Imibukiso ye-eRoadshows
Isithombe - Ozongo.com