El eCommerce Isibe ngomunye wabashayeli abaphambili bezomnotho emhlabeni futhi sithuthuka ngokuqhubekayo. Abadlali abaningi be-e-commerce abamsulwa babheja ekuvulweni kwezimakethe ezintsha ngaphandle kwemingcele yabo. Ukwenza umfutho emkhakheni nokusiza lezo zinkampani ezifuna ukwenza amazwe omhlaba, Iqembu le-E-Commerce uhlela ngo-Okthoba 29 no-30 olandelayo eBarcelona Ingqungquthela Ye-Cross-Border 2015, umcimbi wezinsuku ezimbili lapho zonke izixazululo ezingangezela inani esitolo esiku-inthanethi zethulwa lapho kuvulwa imakethe entsha.
Ngo-Okthoba 29 no-30, i-Cross-Border Summit 2015 izofaka izinkampani ezinikezayon izixazululo zezimpahla noma izindlela zokukhokha, kanye nezinye ezikhethekile ezinjenge Izindawo zemakethe amazwe, izixazululo zochwepheshe ku intela (ngokwesibonelo ukuphathwa kwe-VAT emazweni ahlukene), ama-ejensi we ukuthengiswa kwe-inthanethi ezikhethekile ezimakethe ezithile, futhi ngaphandle kokukhohlwa ama-ejenti okuqasha angakusiza uthole ochwepheshe abazophatha umsebenzi wakho ezweni okukhulunywa ngalo.
I-Cross-Border: ukwandisa imingcele yezitolo eziku-inthanethi
URonan bardet, Umsunguli we-E-Commerce Club, uchaza ezinye zezinto okufanele zibhekwe nezinselelo okufanele zibhekane nazo lapho uqala umsebenzi wokuhweba emakethe entsha.
UBardet uchaza ukuthi i-eCommerce sekunesikhathi eside iyekile ukumela ikusasa elithembisayo lokuthi izinkampani eziningi zibe, njengamanje, zibe enye yezinjini zokukhula ezinkulu emnothweni wethu. Ngalesi sizathu, uma abadlali abavuthiwe emkhakheni wezohwebo we-elekthronikhi befuna ukuqhubeka nokukhula, akufanele baye ukuheha amakhasimende amasha emakethe yabo ngokutshala imali ethe xaxa kwezentengiso, kepha kunalokho kufanele babheje ngokuvulwa kwezimakethe ezintsha ngaphandle kwemingcele yabo.
Kodwa-ke, lapho uqala umsebenzi wokuhweba emakethe entsha, ezinye izinto kufanele zinakwe futhi zazi kusengaphambili izinselelo ezinkulu esizohlangabezana nazo.
Izinselelo zamanje ze-Cross-Border eCommerce
I-Bardet isikhumbuza ukuthi ngaphambi kokuqala umsebenzi omusha ngaphandle kwemingcele yethu kufanele sicaciswe ngomehluko phakathi kokuthengiswa kwe- “Near-Border” ne- “Cross-Border”. Esokuqala kungaba, njengesibonelo, isitolo saseSpain esizothengiswa eFrance noma eJalimane, okungabeki izinkinga eziningi ezingeni lezezimali, lezomthetho kanye nelokuhlinzeka. Esikhundleni salokho, Isiphambano ibhekisa ekuthengisweni kwelinye izwekazi, njengeChina noma iLatin America, nezinselelo ezithile ezinkulu zokusebenza.
Ngaphezu kwalokho, izici zomkhiqizo, okungukuthi, isisindo sawo, ivolumu, uhlobo (olushabalalayo noma cha) noma ngabe luyathutha kalula, lungangeza ubunzima ekuthengisweni kweCross-Border. Isitolo esithengisa okokugqoka, isibonelo, singaba nesikhungo esiphakathi se-logistics, kuyilapho labo abathengisa izinto zasendlini kufanele babe nezindawo zokusabalalisa ezweni ngalinye.
Khetha imakethe efanele
Ngaphambi kokukhetha imakethe, kufanele ufunde kahle umncintiswano. UBardet uthi akukufanele ukuya empini ngqo emakethe enabadlali abanomlando oqinile, ngaphandle kwalapho kunesiphakamiso senani elihlukile.
Kungcono ukuya ngqo emazweni lapho kunokuncintisana okuncane. Empeleni yilokho okwenzayo I-Rocket InternetUma wenza ikhophi yenkampani ephumelela e-United States njengeZappos noma i-Amazon, akukhona ukuyethula emakethe efanayo kepha kunalokho batshala imali e-Afrika, e-Southeast Asia noma eLatin America lapho kunomncintiswano omncane kakhulu.
Abalingisi abadingekayo ukuze kwenziwe amazwe omhlaba
Lapho nje izifundo ezifanele sezenziwe futhi nesinqumo sokuvula imakethe entsha sesenziwe, kuyadingeka ukuthi uqiniseke ukuthi unawo wonke amathuluzi adingekayo okungena ezweni elisha. Ngeke kusweleke abahlinzeki noma abasebenzi abakhethekile kuzo zonke izindawo ezithintekayo:
- Ezomthetho / ezezimali
- Ukuhumusha
- Logistics / Reverse Logistics
- Izindlela zokukhokha zasendaweni
- Ukubanjwa kwethrafikhi
- Izindawo zemakethe
- Isevisi yamakhasimende / Isikhungo sokuxhumana
- Imithombo yabantu
Amathemba weminyaka ezayo
Izimakethe eziningi ziya ngokuheha kakhulu uma kukhulunywa ngokutshala imali nokufuna ukukhula kokuthengisa. Isibonelo, amazwe we-BRIC (iBrazil, iRussia, iNdiya neChina), okunzima ukufinyelela kuwo kepha amandla amakhulu, noma iTurkey, elinye izwe elibonakala ukukhula okukhulu eCommerce, ngokuthengisa okungaphezulu kwe-70% nge-inthanethi ngonyaka owedlule.
I-Internationalization iba ngamasu walezo zitolo eziku-inthanethi esezifinyelele endaweni evelele ngaphakathi kwezwe lonke. Noma kunjalo, ayikwazi ukwenziwa jikelele. Inketho yokuthengisa kwamanye amazwe ayihlali ifanele njalo futhi izoncika kakhulu kumkhiqizo wakho nasekuvuthweni kwezimakethe ezihlosiwe.
Ungayihambela kanjani ingqungquthela ye-Cross-Border Summit 2015
Ukuhambela i-Cross-Border Summit 2015 vakashela iwebhusayithi esemthethweni: mngcele.clubecommerce.com.