I-IAB Spain, i-Association of advertising, marketing and digital communication eSpain, wethule lo mbiko Amathrendi aphezulu 2015, eqoqa i- okhiye bokuvela kwebhizinisi ledijithali. Lo mbiko ukhombisa umbono womhlaba wonke wemakethe yedijithali ngendlela ephathekayo nephumelelayo. Ngokusho kuka-Antonio Traugott, Umqondisi Jikelele we-IAB Spain “Umbhalo we-IAB Spain weTop Tendency ungumbhalo waminyaka yonke olindelwe kakhulu yimakethe, ngoba okuqukethwe kuvela ngqo ezinkampanini ezisebenza nsuku zonke ebhizinisini futhi ezibamba iqhaza kumaKhomishini wethu Womsebenzi. Okuqukethwe kufaka imikhondo ebalulekile yokuthi izinto ezihambisana kakhulu nezishukumisayo zomkhakha wedijithali ziguqukela kuphi ”.
Ake sibone ukuhlanganiswa kwe- okhiye bokuvela kwamabhizinisi edijithali ngo-2015 okubekwe kulo mbiko.
Amathrendi wokuvela kwebhizinisi ledijithali ngo-2015
Okuqukethwe Okubanjwe
El Okuqukethwe okunophawu Kuzoba utshalomali olukhulu kuvidiyo eku-inthanethi yabaphathi bezokumaketha, nokho abangatshali mali ekusatshalalisweni kwayo, okudala ukukhungatheka nokuhlangenwe nakho okubi.
zokuphawula
"Ukubonakala - Ukubukeka", kungaba ngolunye lwezinguquko ezibaluleke kakhulu. Imethrikhi yenziwa ifane, kuzoba nemiphumela ebalulekile njengokuthuthuka ekulweni nenkohliso kanye nezinguquko ezinokwenzeka kumamodeli entengo.
Ukuthengwa Kohlelo kanye ne-RTB
Lukuthenga kohlelo kuyinto engokoqobo enezabelomali eziphakeme, ochwepheshe abaqeqeshiwe kakhulu endaweni lapho ukubonakala, ukwenza izinto obala, amafomethi amasha anothisiwe nokusetshenziswa okwandayo kwemininingwane efanelekile kuyizici ezisemqoka ekukhuleni kwawo okusheshayo.
Ubuciko Bedijithali
Bazokhuluma nge Ukumaketha Kwesikhathi SangempelaAma-brand kanye nama-ejensi azophendukela ekuxhumaneni ngesikhathi sangempela, 24/365 ukuze asebenzise wonke amathuba wokuxhumana nezingxoxo ezinkundleni zokuxhumana. Ngaphezu kwalokho, ukunwetshwa kwe- "wereables" kuzokhuthaza ubuqambi ukuhlanganisa ulwazi lomsebenzisi emikhankasweni yokukhangisa.
I-Digital Signage
Ukufakwa okukhulayo komkhakha weHospitality, Catering, Catering (horeca) kanye nezitolo (ezokuthengisa) kuzosebenza njengesibambiso emakethe.
eCommerce
Kuzoyeka ukukhuluma kuphela eCommerce ukukhuluma ngokujwayelekile mayelana "Ezentengiselwano". Ukwahlukaniswa okuvuliwe, ngisho nokwehlukaniswa ngedivayisi, kulahlekelwa ukubaluleka uma kuqhathaniswa nombono wobumbano wemakethe eyodwa, leyo yomsebenzisi. Imikhiqizo izodinga ukuhlanganisa kangcono izindawo zayo ezingaxhunyiwe ku-inthanethi neziku-inthanethi ukunikela ngesipiliyoni sabathengi se-hybrid.
I-Intanethi yezinto
Kulindeleke ukuthi kuvele ukuvela okukhulu kwezimoto ezixhunyiwe, ngenxa yokufika kwe-eCall, ukuphela kokuzulazula kwaseYurophu kanye nokuqhubekela phambili kuzinhlelo zokusebenza ezi-4 kuphela.
Legal
Kulo nyaka kuzobonakala amacala okuqala okufakwa kwezinguquko zePropathi Yengqondo mayelana nemithwalo yemfanelo yabalamuli bezokukhangisa. Ngaphezu kwalokho, ngokungabikho komthethonqubo ocacile wokuqukethwe okunamagama, i ukuzilawula kungenzeka ukuthi ibe umkhuba omuhle kakhulu ukuze kwandiswe ukuqiniseka kwezomthetho. Ngaphezu kwalokho, okusha Umthethonqubo Wokuvikelwa Kwemininingwane YaseYurophu, izingxoxo zabo eziguqula iminyaka emi-3 ngoJanuwari, kubonakala sengathi kungavunywa ngonyaka we-2015, okuzofaka ukunwetshwa komqondo wedatha yomuntu siqu, imigomo emisha, kanye nezinguquko ezinqala emthethweni wokuzicubungula.
Abezindaba
Lo nyaka uzobona ukwakhiwa kwe- izimakethe zokuthengisa ezizimele ezizimele, ngokuvamile enziwa ngemidiya ehamba phambili enezithameli ze-premium ezingatholwa kuphela iqembu elikhethiwe labathengi ngesimemo. Banikeza ukuphepha, ukwenza izinto obala, ukushesha, futhi ngaphezu kwakho konke ikhwalithi.
Hambayo
Kulo nyaka uzibophezele izinhlelo zokusebenza ezikhethekile kakhulu niche, ukuhlola imikhakha emisha efana neMpilo noma Ukuthengisa. Sizokhuluma nge- "Screen Second", ukwenza ukujwayeleka kokusetshenziswa kanyekanye kwe-TV nenye idivayisi.
Umsakazo ku-inthanethi
La ukuma kwefomethi, engezwe kumathuba wokulinganisa we-digital medium kanye nezinzuzo zomsindo, kuzohlanganisa imakethe, ukuyivumela ukuthi ikhulise ukuzethemba emsakazweni we-inthanethi nasekutshalweni kwemali.
Ukusebenza
Izitayela zakamuva zisuselwa kufayela le- isilinganiso senzuzo y ukulawula kokuhlangenwe nakho komsebenzisi kumongo womhlaba wonke, ngokusebenzisana emhlabeni oku-inthanethi nokungaxhunyiwe ku-inthanethi futhi-ke, kunamadivayisi amaningi.
Social Media
Lo kuzoba unyaka ka Ama-ambassadors weBrith, okungukuthi, abathonya ngifuna imikhiqizo enomqondo ofanayo yokubamela.
I-TV exhunyiwe
Kulo nyaka izobheja izimbangi ezintsha zomhlaba. Amapulatifomu wevidiyo ngokwabo nabakhiqizi (iNetflix, i-YouTube, i-Apple TV, i-Samsung) baqala ukudala noma ukuthola okuqukethwe kwabo. Esikhathini eside, ukuncintisana phakathi kwezinkampani zasekhaya nezomhlaba wonke kuzoqina.
Ividiyo eku-inthanethi
Uhlangabezana ne- intando yeningi yesikhathi sokuqala. Kubakhangisi abancane kuzoba kuhle kakhulu ngoba bazokwazi ukutshala imali ekukhangiseni kuthelevishini yesikhathi sokuqala, besebenzisa ividiyo eku-inthanethi esikhundleni sethelevishini yendabuko.
Landa
Ungabuka futhi ulande umbiko we-IAB Spain Top Trends 2015 ku-pdf lapha.