Uma ubheka u-2016 wonkana, kube khona abathile amaqiniso nezihloko ezimangazayo okukhombisa ukuthi abathengi bathuthuka kanjani nokuthi abathengisi bazodinga kanjani lungisa amasu akho ukuqhubekisa phambili.
Amakhasimende amabili kwayisihlanu asebenzisana kahle nezingxoxo zokuxoxa.
Cishe uhhafu wamakhasimende ukhululekile ukusebenzisa izingxoxo zokuxoxa. Kukhona indawo eningi yabathengisi yokutshala imali kuma-chatbots, okuzoholela ekutholeni ulwazi nasekuqedeni ukuthengiselana kube lula futhi kusheshe.
Ama-55% wabathengi bakhetha ukusebenzisana nobuchwepheshe besitolo kunalowo oxhumana naye wokuthengisa.
Idatha ye-Astound Commerce iphakamisa ukuthi abathengi bazokuthokozela ukuzenzakalela okuthe xaxa, nokuthi izinkampani zingaqondisa kabusha ukuhlangana nabathengisi kweminye imisebenzi.
Abathengi abangama-88% babonisa okuqukethwe okuningiliziwe komkhiqizo njengokubaluleke kakhulu.
Uyemukelwa eminyakeni yobudala be-shopper enolwazi. Abathengi abakwazi ukwenza izinqumo ezinolwazi uma bengenayo idatha yokwenza kanjalo. Imininingwane emincane ngeke isasebenza, ngokwecebo le-CPC, inkampani egxila ekusebenzeni egxile emininingwaneni.
Abantu abangaphezu kwama-90% abathenga e-Amazon abayithengi into enezinkanyezi ezingaphansi kwezintathu.
Abathengi bayalalelana. Ukunikeza ithuluzi lokulinganisa kuyindlela elula yokuqapha imibono yomthengi nokwenza ngcono imikhiqizo, kepha uma i-Amazon inanoma iyiphi inkomba, ubuncane bezinkanyezi ezintathu kuyisidingo sokucabanga nokuthenga.
Ukuhanjiswa kwamahhala abathengi be-inthanethi abakhuthazayo bafuna kakhulu (ama-88% wabo)
Ngenkathi ukuhanjiswa kwamahhala kuyilokho amakhasimende akufunayo kakhulu, akukona okonga imali. Imayelana nombono wokonga imali, uzizwe sengathi uthole isivumelwano.