Linganisela ubucayi nekhwalithi ye ezitolo ze-intanethi akulula ngaso sonke isikhathi kubasebenzisi. Kungakho abathengisi abaningi befaka okokuhlonza abathembekile njengezimpawu zekhwalithi noma ukubuyekezwa kwamakhasimende emakhasini abo ukuqondisa izivakashi ezintsha noma ezingenasiqiniseko. Lokhu sekube yingxenye ebalulekile ye-European eCommerce.
Ukuqhathaniswa kwentengo Kukhonze ngifuna ukubona ukuthi iziphi izimpawu zokwethenjwa ezikhangiswa kakhulu emakhasini asekhaya kwamanye amazwe amakhulu aseYurophu. Ukwenza lokhu, ihlaziye izitolo eziku-inthanethi eSpain, Germany, France, United Kingdom, Italy nasePoland. Imiphumela ikhombisa umehluko omkhulu phakathi kwamazwe futhi ingakhombisa ukukhathazeka kwangempela kwabathengi kwe- ukuphepha online.
Ukuthembeka kwe-eCommerce yaseYurophu: Iziphetho zokufunda
Izimpawu zekhwalithi
# 1 - Imibono: Ngokubheka isilinganiso esimaphakathi saseYurophu, imibono yamakhasimende iyinto esetshenziswa kakhulu ethembekile. Ngokuya ngocwaningo lwe-Idealo, ama-55% ezitolo ezihlaziyiwe afaka umbono wabanye abasebenzisi ekhasini labo lasekhaya.
# 2 - Ukubethela kwedatha: Okwesibili izinkomba zokudluliswa kwedatha ezibetheliwe. Abangaphezu kwesigamu sabakhangisi bakubeka ngokusobala lokhu ekhasini labo lasekhaya.
# 3 - Izitembu zekhwalithi: Mayelana nezimpawu zasekhwalithi, lokhu kwethulwa kuma-48% wamacala kuzivakashi zesitolo.
# 4 - Imiklomelo nokuhlonishwa: Ngaphezu kwalokho, isitolo esisodwa kwezinhlanu eziku-inthanethi sisebenzisa imiklomelo nokubonga okutholakele ukugqamisa ukuthembeka kwabo.
# 5 - IzitifiketiEmgqeni wezimpawu zokuthembana kukhona izitifiketi zokuhlola, ezitholakala kuphela ku-13% wezitolo zase-Europe.
Izilinganiso Zamakhasimende
Cishe ama-61% wabasebenzisi bayayethemba i- izincomo ezivela kwamanye amakhasimende lapho usebenzisa izitolo eziku-inthanethi. Ekuqhathaniseni kwaseYurophu, izitolo zamaNgisi zivelele ngaphezu kwazo zonke ezinye uma kukhulunywa ngokukhangisa ngemibono yabasebenzisi. Ama-90% ezitolo ezihlaziyiweyo zisebenzisa izimpawu zokuthembela zalolu hlobo ekhasini labo lasekhaya. Zilandelwa izitolo zasePoland, ezibandakanya ukubuyekezwa komsebenzisi ekhasini lasekhaya kuma-80% wamacala.
Kodwa-ke, kulayini kuseSpain, lapho kuphela ingxenye yesithathu yabathengisi abashicilela amanani enziwe.
EYurophu, abathengisi abaningi basebenzisa izinsizakalo zangaphandle kulokhu, njengezinhlelo zokuhlola ezinama-plugins abo ahambisanayo ukuzifaka kuwebhu.
ESpain, noma kunjalo, inketho yokufaka uhlelo lwayo lokulinganisa kuwebhusayithi ngayinye iyabekwa (i-14% yezitolo ihlaziyiwe), yize umphathi wemibono eKomi ilandela eduze kakhulu (12%) kanti ezinye ezifana neTrust Pilot, Trusted Shops noma iTrustivity ziyasetshenziswa. Laba bahlinzeki bayahluka ngokwamazwe.
Into ejwayelekile ezinhlelweni zokulinganiswa kwamakhasimende ukwabela inkanyezi eyodwa kuya kwezihlanu. Kufanele bakhombise ukwaneliseka komsebenzisi futhi uqondakale shazi. Lapho izinkanyezi eziningi esitolo zingabonisa, kukhuphuka ukwaneliseka kwamakhasimende aso, futhi ngenxa yalokho, ukuthembeka okuqinisekisiwe. Kodwa-ke, ezinye izifundo zikhomba ukuthi, empeleni, amaphuzu aphezulu awakhombisi ukuzethemba okuphelele. Ukuthola izinkanyezi ezine nohhafu kunikeza ukuzethemba okuphindwe kaningi ngoba kubonwa njengokuthize okungokoqobo nokwethembekile.
Izimpawu zokuthembela
I-Los izimpawu zasethembe Yizinto zakudala uma kukhulunywa ngokukhombisa ubucayi bezitolo eziku-inthanethi. Ezizisebenzisa kakhulu yizitolo zasePoland (i-86%), ezikhangisa ngophawu olulodwa noma ngaphezulu lwe-trust. IPoland idlula iGermany, lapho izitolo ezingama-78% zifaka isitembu ekhasini lasekhaya.
Ngemuva, eSpain uhhafu we-eCommerce kukhona izitifiketi, kwalandela okwaseFrance nase-United Kingdom. Kulokhu, isikhundla esiphansi kunazo zonke kuhlala i-Italy, lapho kuphela izitolo eziyi-14% ezinelilodwa lalawa magama.
Izimpawu zeTrust nazo zihlukile ezweni ngalinye, njengoba ngasinye sinezikhungo zaso ezilawulayo. Kodwa-ke, ezinye zinezinga le-Europe, njenge-Trusted Shops seal noma i-EHI Euro-Label. Lezi zitembu zinomkhuba omude ku-eCommerce. Izinzuzo zayo ziheha abathengi ngokusobala. Emazweni anjengeJalimane izinhlobonhlobo zezitembu zinkulu kakhulu futhi aziyeki ukwanda, into engadala ukudideka phakathi kwabasebenzisi esikhundleni sokuphepha.
Ukuvikelwa kwedatha nokumenyezelwa kokubethelwa kwedatha
Izitolo okuthi, ngokufaka imininingwane ebucayi ngesikhathi senqubo yokuthenga, zinikeze i- ukudluliswa kwedatha okubetheliwe bakha ukwethembana okwengeziwe. Yize abasebenzisi bekwazi ukuthola ukubethela ku-URL, izitolo eziningi eziku-inthanethi ziyaqhubeka futhi zikhangisa ukubethela ekhasini lasekhaya. Imininingwane efana nokuthi "Ukukhokha okuphephile ngokubethela kwe-SSL" kuwuphawu lokuthi idatha yabathengi abangaba khona iphethwe ngokuphepha.
Ezitolo zaseFrance lokhu kuyinto ecacile yokwethembana, njengoba i-70% ikhangisa ukuvikelwa kwedatha ekhasini labo lasekhaya. I-Germany ingakolunye uhlangothi lwezinga futhi ama-30% kuphela wamakhasi asekhaya akhombisa ukuthi idatha iphathwa ngokuphepha. Endabeni yeSpain, ama-54%, ngaphezu kwesigamu sezitolo, akhetha ukukhuthaza ukuphathwa kwedatha okuphephile, noma kungelona iphesenti eliphakeme kakhulu.
Izitifiketi zokuhlola
Izikhungo Zokuhlola njengeStiftung Warentest noma i-TÜV inikezelwe ekuhlaziyeni izitolo eziku-inthanethi ngokuningiliziwe. Kodwa-ke, ocwaningweni olwenziwe kubonwe ukuthi lezi zitifiketi zivela kuphela ezitolo zaseJalimane nasePoland. Kulawo mazwe asakazekile noma azikho izikhungo ezinikezelwe kuwo, ngakho-ke azisetshenziselwa ukukala ukwethenjwa ezitolo eziku-inthanethi. EPoland, ama-42% ezitolo eziku-inthanethi ancike kulolu hlobo lwesitifiketi, ngenkathi eJalimane isibalo sehlela ku-26%.
Iziphetho: Ukuthembela kuhle, kepha ukuthembeka kungcono
I-Las amathuluzi athembekile njengezimpawu zekhwalithi, imibono yomsebenzisi nemiklomelo kudlala indima ebalulekile ekwethembekeni okuhlinzekwa izitolo eziku-inthanethi. Zisetshenziswa ezitolo eziku-inthanethi kulo lonke elaseYurophu ukukhombisa ukwethembeka nekhwalithi yezinsizakalo zabo, noma kuyathakazelisa ukuhlaziya ukuthi ukubaluleka kwezinto ezahlukahlukene zokwethembana kuyehluka kakhulu kuye ngezwe.
I-Las imibono mayelana nomphumela wangempela wokufaka izimpawu zokuthembela online ezitolo eziku-inthanethi kwehluke kakhulu. Okuqinisekile ngukuthi kufaka phakathi izimpawu zekhwalithi eku-inthanethi, imiklomelo kanye nokubuyekezwa akunakuba yingozi, ikakhulukazi uma kunikezwa yimizimba nezikhungo ezaziwayo. Kodwa-ke, kungcono ukugwema ukufaka uhlu olude lwemiklomelo, okungenani ekhasini lasekhaya, ngoba ukuqashelwa okuningi kungagcina kudale izinsolo kumakhasimende angahle abe khona, into engenzeka futhi lapho kufakwa ukubuyekezwa kwamakhasimende futhi konke kukuhle ngokweqile. .
Ukungalahli ukwethenjwa osekutholwe kumakhasimende kubaluleke kakhulu kunokufaka lezi zinto esitolo esiku-inthanethi, futhi kufinyelela ezingeni eliphezulu ukuthembeka ekuhlinzekweni kwezinsizakalo yisiqinisekiso esiqine kakhulu. Lokhu kutholakala ngokufaka Izincazelo ezinokwethenjelwa kwemikhiqizo, okusiza i- ukuxhumana neklayenti nangesevisi enhle Ukuthumela.