Njengamanje inani le- abathengi be-intanethi Ikhule ngaphezu kokuphindwe kasishiyagalombili kunalokho eyayiyi-2013, okwakuyilapho ukuthenga nge-inthanethi kwaqala ukujwayeleka kakhulu. Ucwaningo olwenziwe lukhombisile ukuthi okungenani izivakashi ezingama-70% ezitolo eziku-inthanethi zithonywe okuqukethwe yikhasi, kepha izivakashi eziyi-16% kuphela ezigcina zithenge okuthile online.
Ngokungafani nezinye izimakethe, kuphela u-5% wokuthenga, ngaphakathi kuka-16% walabo abathenga ku-inthanethi, ngamakhasimende aqhamuka ethonyeni elixubekile, esebenzisa amaphuzu aku-inthanethi nangaxhunyiwe kwi-inthanethi agcina ethenga online. Lokhu kusho ukuthi amathonya nezindlela ezingaphandle kwe-intanethi ziyaqhubeka nokubusa, kubalwa ukuthengiswa okungu-78% kanye no-58% wenani eliphelele.
Okunye okuhehayo ukuthi u-43% wabathengi abasha bezimoto emadolobheni bakhetha imodeli abayifunayo Thenga inthanethi, kodwa ekugcineni bagcina bethenga nomthengisi esitolo sasedolobheni.
Kuyafana nezinye izinto eziningi, ikakhulukazi i- omakhalekhukhwini nezinto zasendlini. Kepha kwezinye izinhlobo zemikhiqizo noma izinsizakalo, umzila we-inthanethi usetshenziswa kakhulu, ngokwesibonelo, ukuthengiselana kwamagumbi amahhotela nokuthengwa kwamathikithi endiza kwenziwa i-90% yesikhathi online.
Ekhuluma ngezinto zokugqoka, abathengi abangama-32% bazimisele thenga izesekeli online, ngenkathi ama-22% kuphela azothenga izicathulo online. Abanye abangu-78% basazoya esitolo ukuze babone izitayela ezintsha bese bezama lapho.
Emikhiqizweni eminingi nasezinsizakalweni, umkhuba wukuthi abathengi, ikakhulukazi ezindaweni ezisemadolobheni, benza ukuvakashelwa oku-inthanethi ukuze babuyekeze imikhiqizo futhi bayithenge ngokungaxhunyiwe ku-inthanethi esitolo sangempela.