Ukubuyiselwa kwemali (Izimali ezihlangene) Sekuyithuluzi elithandwa kakhulu osomabhizinisi nosomabhizinisi abancane abafuna ukuqoqa imali yokwenza imisebenzi yabo. Ngokuxhaswa ngabantu emhlabeni wonke, labo somabhizinisi kanye nezinkampani ezincane baxhasa amaphrojekthi abo, ngoba bayizinkampani ezinemithombo embalwa futhi badinga ukuxhaswa yimithombo yangaphandle yezezimali ukuze uqale ukusebenza kuphrojekthi yakho.
Kungaziphi izizathu inkampani eyizigidi zamadola isebenzisa amapulatifomu e-Crowfunding?
Sizoxoxa ngodaba lomunye we Ama-Clorox brand aqhamukayo, okuyinkampani enezigidigidi zamaRandi ekuthengisweni konyaka, okusobala ukuthi akufanele ibe nenkinga yokuxhasa noma yimaphi amaphrojekthi ayo.
Enye ye Imikhiqizo evelayo kaClorox, uSoy Vay ohambisana noThathu Jerks Jerky wethule umkhankaso endaweni yesikhulumi seKickstarter (enye yezindawo ezaziwa kakhulu kwi-inthanethi ze-Crowfunding) zomkhiqizo wabo obizwa ngokuthi UVeri Veri Teriyaky. Njengo-Adam Simons, omunye wabaholi bomkhiqizo abasafufusa bakaClorox, imininingwane kwinhlolokhono. Babengayidingi inhlokodolobha, kepha basebenzise i- Ipulatifomu yeKickstarter ngezinjongo zokumaketha.
'' Konke lokhu kusuka I-Kickstarter Kwenzekile ngokwemvelo, lapho sathi kungaba nengqondo njengendlela yokwakha ukuqwashisa ngendlela yokuthi yakhe ukuxhumana okuqondile phakathi kwethu namakhasimende, lokhu kubaluleke kakhulu kithi, futhi futhi njengendlela yokuguqula indlela ejwayelekile lapho kwethulwa khona umkhiqizo emakethe ''
Eminye eminye imikhiqizo emikhulu efana AbakwaSony noGeneral Electric, bathathe izinyathelo ezifana nenkampani yakwaClorox, kusetshenziswa amapulatifomu e-Crowfunding ukwethula imikhiqizo; kepha singazithola sinenkinga ngenxa yokusebenzisa ipulatifomu yizinkampani ezingenaso isidingo sabosomabhizinisi nezinkampani ezincane empeleni funa ukwesekwa kwezezimali kulezi zingosi.
Kungaba nobungozi bokuthi lezi zinkampani zenze umthelela omubi kubathengi bemikhiqizo yalezi zingxenyekazi. Ingabe ukusetshenziswa kwezinkampani ezinkulu ezikunikeza kusebenza? Isimo semali ekhokhwayo?