Imidiya yoluntu yinto esetyenziswayo buqu kunye nomsebenzi. Kwaye ngamnye kuthi uneendawo ezimbini zokuncokola azilawulayo. Kodwa ngaba ukhe wazibuza ukuba zisebenza njani iinethiwekhi zentlalo?
Ngaphandle koko kukupapasha, ukudibanisa, ukuthetha ... ngaba uyazi ngokwenene ukuba iinethiwekhi zentlalo zikhupha kwaye zisebenza njani? ukuze iimpapasho ezithile, ubuhlobo, njl. Sizama ukukucacisela.
Yintoni iinethiwekhi zentlalo
Into yokuqala ekufuneka siyazi malunga social media kukuba Ngamaphepha ewebhu okanye izicelo ezenziwe ngolwakhiwo oluthile oludibanisa abantu okanye iinkampani enye kwenye.
Oku kuye kwavumela abantu ukuba banciphise imigama, bakwazi ukudibana nabantu abaninzi, ngaphandle koko, awuyi kudibana.
Ezi kudala zikhona. Inyaniso, ngo-1995 inethiwekhi yokuqala yoluntu yadalwa, ebizwa ngokuba yiClasMates. Kuyo, ngokucacileyo, yayisetyenziselwa kuphela ukunxibelelana nabanye abafundi baseyunivesithi okanye esikolweni esiphakamileyo. Kodwa enye into encinci.
Ewe kunjalo, kamva zavela kwaye ngoku sinoFacebook, Twitter, Instagram, TikTok, Linkedin, Pinterest...
Iintlobo zonxibelelwano lwentlalo
Ngaba wakha wazibuza ukuba luhlobo luni lwenethiwekhi yoluntu oyisebenzisayo? Amaxesha amaninzi asiqapheli ukuba iinethiwekhi zentlalo zisebenza njani ukuqala ngohlobo. Kwaye kukho amaqela amabini enethiwekhi yoluntu:
- Tye. Zibonakaliswa ngokugubungela iqela elikhulu labantu kwaye umsebenzi kukudibanisa abasebenzisi. Umzekelo, Facebook.
- Ezithe nkqo. Zezo zidalwe ngenjongo neziquka injongo ethile. Sinokuthi zijongwa njengezothungelwano ezikhethekileyo kuba ngabasebenzisi kuphela abanento ethile efanayo banxibelelana nabo. Umzekelo unokuba yi-Linkedin, egxile kwiprofayile yomsebenzisi.
Zisebenza njani iinethiwekhi zentlalo
El Eyona njongo iphambili yenethiwekhi yoluntu, nokuba ithe tye okanye ithe nkqo, i-generalist okanye ithe nkqo, kukudibanisa abantu kunye neenkampani. nokuba ezi zinokuba nonxibelelwano.
Nangona kunjalo, indlela yokunxibelelana yahlukile kwimeko enye okanye kwenye. Iprofayili yobungcali ayifani "nokuzonwabisa" okanye umntu. Indlela yokuzibonakalisa, injongo oyikhangelayo yahluke ngokupheleleyo.
Ke ngoko, ukwazi ukuba zisebenza njani iinethiwekhi zentlalo kunokukunceda kwishishini okanye wenze uphawu lomntu.
Emva koko, sithetha malunga neenethiwekhi eziphambili zentlalo.
I-Facebook yinethiwekhi esekelwe ikakhulu kuqhagamshelwano phakathi kwabantu. Kwakhona Ivulelekile kwiinkampani, iivenkile ze-intanethi, amashishini, njl. kodwa inengxaki yokuba iimpapasho, ngaphandle kokuba zihlawulwe ngenxa yentengiso, azinakwa. Kufana nokubafihla.
Ke ngoko, xa kufikwa ekusebenziseni ngobuchwephesha ngephepha, kufuneka utyale imali ukunceda ukuphucula ukubonakala.
Ngaba kugxilwe ngakumbi njengothungelwano lolonwabo kunokuba njengengcali, ngoko ke ithoni yeempapasho imele ukuba ibe mnandi ngakumbi, iphoxeke yaye mhlawumbi ihlab’ umxhelo.
Twitter yinethiwekhi yoluntu apho Akukho mahluko wenziwayo kwiiprofayile malunga nokuba ngabantu, iinkampani, iimpawu zomntu, iivenkile ze-intanethi... Kodwa yinethiwekhi ekhawuleza kakhulu. Inyani yokubhala encinci kakhulu yenza abantu babhale kakhulu kwaye bazobe imisonto kunye namabali phakathi kwabanye.
Apha Izimvo ziyoyisa kwimicimbi yangoku, ngaphezu kwentengiso njengevenkile ekwi-intanethi. Yintoni enokwenziwa? Ewe kunjalo, kodwa iprofayile yobuqu ngakumbi apho izithuba ezimema izimvo zinikwayo zikhethwayo. Kwaye ukuba nje "ukuthenga, thenga, thenga" ekugqibeleni ayikuncedi nganto.
Kule meko sithetha ngenethiwekhi esekelwe kwiifoto. Ingasetyenziswa zombini buqu kunye nomsebenzi. Inye kuphela leyo kancinci kancinci le profayile yesibini iphulukana nokubonakala (ingakumbi kuba sithetha ngoFacebook (aka Meta)).
Imifanekiso esemgangathweni etsala umdla ilawula. Ngokuphathelele isicatshulwa, kungcono ukusebenzisa i-emojis kunye nee-hashtag kuba ziyenza ifikelele kuluntu oluninzi.
TikTok kunye neYouTube
Sidibanise iTikTok kunye neYouTube kuba, Nangona ekuqaleni iTikTok yayigxile kakhulu kulonwabo, imidaniso kunye nolutsha, kancinci kancinci ivula ezinye iintlobo zeevidiyo "ezinzulu".
Kuya kufika ixesha apho kuya kufana neYouTube, apho unokufumana yonke into evela kwii-tutorials, izikhokelo, umculo, ulwazi, iziteshi zenkampani, njl.
Uyaqonda, indlela abasebenza ngayo yahlukile. Kwimeko yeTikTok, kungevidiyo, ukurekhodwa kwifomathi ethe nkqo, ayinde kakhulu kwaye ngaphezu kwayo yonke into eyonwabisayo (nokuba iividiyo zinzulu).
Kwaye kwi-Youtube kukho into encinci kuyo yonke into.
Kwimeko I-linkedin zonke iimpapasho kufuneka zijongane nemiba yobungcali. Apha akukho ndawo yeempapasho ebesiya kuzenza kuFacebook, kuba laa social network sele ikhona for lonto.
Kuzo zonke iinethiwekhi zentlalo, le yiyo esebenza ngendlela ethile, igxininise umxholo weeprofayili kunye neenkampani kwiindaba zoshishino, ukuqhubela phambili, njl. Kodwa ihlala inxulumene nehlabathi leshishini okanye umsebenzi.
Ukuba sele ndizazi ukuba zisebenza njani iinethiwekhi zentlalo, ndizenza njani zibe sisixhobo sam sentengiso?
Emva koku kungasentla unokuba nombono omncinci wokuba wenze ntoni kwinethiwekhi yentlalo nganye ukukhulisa ishishini lakho. Inethiwekhi nganye yoluntu idinga uhlobo lwesicwangciso. Izithuba oza kuzenza kuFacebook azifani nezo ziku-Linkedin. Ke ngoko, enye yeempazamo ezinkulu ezenziwayo kukubeka upapasho olufanayo kuzo zonke iinethiwekhi. Ngoba?
- Kuba awulandeli ukusebenza okuchanekileyo kwenethiwekhi nganye yoluntu.
- Unika umxholo ofanayo kuzo zonke iinethiwekhi, kutheni ke beza kukulandela kuzo zonke?
- Kutheni ungabheji nje kuba inethiwekhi nganye inento yayo nelizwi. Yikopi enye kwenye.
Oko kubandakanya umsebenzi omninzi, kunjalo, kodwa kukho iingenelo ezininzi ekuhambeni kwexesha.
Phakathi kweengcebiso esinokukunika zona:
- Yenza isicwangciso esithile kwinethiwekhi yoluntu nganye. Ngeeposti zakho, iifoto, ilizwi lakho (indlela yokubhala), njl.
- Yenza ikhalenda yokuhlela yemidiya yoluntu. Apho iintsuku kunye namaxesha okupapashwa kwinethiwekhi yentlalo nganye zisekwe (kwaye ukwazi ukuba upapashe ntoni nganye).
- Cinga ngento ekwenza wahluke. Kwaye yikhuthaze kwiintanethi zentlalo! Ukuba udala umxholo obalaseleyo kukhuphiswano kwaye unxibelelana nabasebenzisi, unokuphumelela kakhulu.
Ngaba ngoku icacile kuwe indlela iinethiwekhi zentlalo ezisebenza ngayo?