Ngaphambi kokuhlalutya esi sihloko, kuya kuba luncedo kakhulu kuwe ukuba wazi ngokuthe ngqo ukuba yintoni umphathi we-eCommerce kwaye yeyiphi eyona misebenzi yayo iphambili. Ewe, imalunga nomntu ongenzi okanye olawula ivenkile ekwi-intanethi kuphela, kodwa ovelisa i ishishini elinenzuzo yena. Njengoko ebonakalisiwe kakhulu, ungumntu oqeqeshiweyo osondelelene kakhulu kwicandelo lezorhwebo ledijithali kwaye kubaluleke kakhulu kwishishini.
Kukho imisebenzi emininzi ephethwe leli nani lobungcali. Ukusuka ekwenzeni imali ngentengiso ekuphuhliseni onke amacebo eshishini. Ukuza kuthi ga ngeli xesha yindawo efanelekileyo yokulunga ulawulo lwe-e-yorhwebo okanye ivenkile ebonakalayo. Apho unemisebenzi elandelayo esiyibonelela ngezantsi.
- Ulawulo lokuthengisa ngokuthe ngqo.
- Ulawulo lokuguqula.
- Ulwazi oluphambili lwee-Analytics.
- Ulawulo lwenethiwekhi: i-Facebook, i-Twitter okanye i-Instagram, phakathi kwezinye zezona zibalulekileyo.
Ngayiphi na imeko, injongo ephambili yalo msebenzi iya kuba luphuhliso kunye nokumiliselwa kweqhinga lenkampani kwi-e-Commerce. Oko kukuthi, icandelo elibalulekileyo kuphuhliso lwalo olufanelekileyo kwaye impumelelo okanye enye indlela yolawulo lwayo ngqo iya kuxhomekeka ngendlela ethile. Ngale ndlela, kufuneka ithathelwe ingqalelo into yokuba umphathi we-eCommerce kufuneka enze igalelo lonke kuthotho lwezakhono zokuphuhlisa lo msebenzi wobungcali.
Iprofayile yoMphathi we-ECommerce
Umphathi we-eCommerce akanakho ukukhetha ngaphandle kokubonelela ngeempawu esiza kuziphuhlisa ukusukela ngoku. Awuyi kuba nokhetho ngaphandle kokuhlala kuzo ukuba awufuni ukusilela kumzamo wakho wokudada kwivenkile ebonakalayo okanye kwi-e-commerce. Kwaye isekwe kule minikelo ilandelayo:
- Umdla omkhulu kwicandelo ledijithali kwaye wazi iindaba zamva nje ezenziweyo kwi-intanethi.
- Umdla kwiindlela ezintsha zetekhnoloji, apho kuya kufuneka khona ukuba babe nolwazi olunzulu kakhulu malunga nezinto eziqhubekayo.
- Ubukho obusebenzayo kwindawo enkulu yenethiwekhi, kwaye ukuba kunokwenzeka ngesabelo esinamandla kunye nesabelo sabalandeli.
- Bonisa imeko ecace gca kurhwebo lwalo naluphi na uhlobo lweemveliso okanye iinkonzo.
Ukuba udibana nezi nezinye izakhono, akukho mathandabuzo ukuba iprofayili yakho yobungcali ijolise kwicandelo ledijithali kwaye ngakumbi ngokubhekisele kubume beCommerce Manager. Nangona kufuneka ubenotyekelo oluthile kwimiba yorhwebo okanye enxulunyaniswe necandelo lentengiso yeemveliso okanye iinkonzo zayo nayiphi na impahla okanye izinto. Apho imeko yakho yokunxibelelana netekhnoloji entsha yolwazi iya kuba lixabiso elongeziweyo kugqatso.
Iimpawu ezisisiseko ekufuneka zinikezelwe nguMlawuli we-eCommerce
Umphathi we-eCommerce ngumntu oqeqeshiweyo, kwelinye icala, onokukunceda ubumbe kwaye uphuhlise ishishini lakho ledijithali ngaphezulu kunokuba ulindele kulo naluphi na uhlobo lwezicwangciso zokuxhasa iprojekthi yakho yedijithali. Kwizakhono zangaphambili esasizibonakalisile ngaphambili, kufuneka songeze uthotho lolwazi kwicandelo lobuchule eliya kuba sisinyanzelo. Ngaba uyafuna ukumazi ukuze ubone ukuba uyafaneleka kwiprofayili yalo msebenzi wobungcali?
Inzala yokwenyani kwintengiso
Iya kuba lilize ukuba unazo zonke izakhono zokuba ngumphathi obalaseleyo we-eCommerce ukuba ekugqibeleni awunamdla, okanye kuncinci kakhulu, kwilizwe lentengiso. Awuyi kuba nenye indlela ngaphandle kokuthengisa eyakho ngcamangoewe yakho projekthis y kukonke iimveliso ezimelwe ngaphakathi kophawu lwentengiso. Ngale ndlela, kuya kufuneka uthathe ifilosofi yeshishini elula kakhulu esekwe kwinto yokuba ngaphandle kwentengiso akukho shishini. Okungakumbi ngokubhekisele kwicandelo ledijithali, kulapho izinto eziphathekayo zithunyelwa khona rhoqo rhoqo ngalo mzuzu.
Bonisa amandla okuhlalutya aphezulu
Oku kufuneka kungabi nazizathu zokuba unegalelo ekusebenzeni kwesi sikhundla ngaphakathi kwinkampani. Hayi ngelize, omnye wemisebenzi yayo iya kubandakanya ukuhlalutya ukugcwala kwabantu kwiwebhusayithi yeshishini lakho okanye kwinkampani yedijithali. Ngeeparameter ezifanelekileyo, ezinje ngemithombo yotyelelo, iipesenti zentengiso okanye inqanaba lokwamkelwa kwewebhusayithi ngabasebenzisi, phakathi kwezinye ezifanelekileyo.
Ngayo yonke le datha isesandleni, i-eCommerce Manage iya kujongana nohlalutyo lokuziphatha kwabathengi okanye abasebenzisi abangena kurhwebo lwethu okanye kwivenkile ye-elektroniki. Ukuze ngale ndlela, impendulo eyonelisayo kwiimfuno ezifanayo inokunikwa. Njengoko uza kubona, yenye yeemfuno ekufuneka uzenze ukuze usebenzise esi sikhundla sobuchwephesha kwezi zihlandlo zichanekileyo.
Yiba yingcali entsha
Olu phawu lobuchwephesha kufuneka lube ngaphakathi kwiprofayile yakho kuba kuyakufuneka ukuba ube nengqondo evulekileyo kwiinguqu ezinokuthi zenziwe kwishishini. Kule meko ngokubanzi, akukho mathandabuzo okuba baya kufuna ukuba uzise izimvo ezintsha kwivenkile okanye kwintengiso yedijithali ngendlela ecacileyo nengqiqweni. Kodwa ngaphezu koko, ukuba unako, kuya kufuneka uzise iqela eligqibeleleyo lokuyila elizimisele ukunika ixabiso elongezelelekileyo kwiprojekthi.
Ewe, ukuba awunabuchule, awuyi kuba nakho ukufezekisa iinjongo zakho njenge-eCommerce Manage kule projekthi ubandakanyeka kuyo. Ukuza kuthi ga kwinqanaba lokuba umamele abanye abantu, kwaye kutheni kungenjalo, jonga kwezinye iiprojekthi zeshishini zezi mpawu. Ukuze ishishini liphumelele ekugqibeleni, emva kwayo yonke into oyifunayo ukusuka kumzuzu wokuqala.
Bonisa izakhono zobunkokeli obuphezulu
Umthamo wombutho woLawulo lweCommerce kulo naliphi na icandelo ledijithali kubaluleke kakhulu, kodwa ngakumbi kwicandelo lezorhwebo elektroniki. Oku kuyakunceda ulawule onke amanqanaba enkqubo kwaye ngale ndlela, ube nombono ovulekileyo malunga nento ofuna ukuyiphumeza ukusukela ngoku.
Elinye lamajelo apho olu luvo luhanjiswe khona ngolawulo kunye nolwalathiso lweqela lomsebenzi olungileyo. Apho umntu ngamnye Cacisa gca malunga nemisebenzi ekufuneka uyifezekisile ngaphakathi kweskimu senkampani. Ayisiyongokukhokela kuphela iprojekthi, ukuba awazi ukuba ungalilawula njani iqela lomntu. Ngaphezulu kwako konke kumashishini afana nalawo adityanisiweyo kwicandelo lezorhwebo kwi-Intanethi. Iziphumo aziyi kuba kudala ukuba ulandela ezi ngcebiso ngoqeqesho olukhulu kwizigqibo ozenzayo.
Uya kuba namava kwicandelo
Nokuba leliphi icandelo leshishini apho udityaniswe kwifomathi ekwi-intanethi, awusoze waphoswa kukudubula kwezi ndlela zokusebenza ekufuneka uziphuhlisile kancinci kancinci. Esi sihloko sihambelana kangangokuba uza kuthi ufike kwisigqibo sokuba kungekudala cyazi kungcono phakathi (mnaimva) te iya kuvumela ukuqonda okunengqiqo ngakumbi kwishishini elikwi-Intanethi apho ubandakanyeka khona ngoku.
Ngelixa kwelinye icala, awungekhe ulibale ukuba esona sitshixo sibalulekileyo sokufumana impumelelo sixhomekeke ekubeni wamkela ngakumbi ukwazi iindaba zamva nje ezenziwayo kwicandelo. Ngale ndlela, unokwenza ezona zigqibo zibalaseleyo zokunyusa urhwebo lwakho lwe-e. Ngaphezulu kwezinye iintlobo zokuqwalaselwa malunga nezakhono ezi kufuneka zihlangane nabaqeqeshi be-ecommerce.
Yiba nesicwangciso esiliqili solawulo
Ewe kunjalo, ukuze ube ngumphathi olungileyo we-e-commerce kubalulekile ukuqikelela ubomi obude kwishishini lakho. Oku kuthetha, ngokwenza, ukuba akonelanga kuphela ukubonelela ngeempawu zobuqu. Ukuba akunjalo, ngokuchaseneyo, kunyanzelekile ukuba ube nokucwangcisa iprojekthi yedijithali ejolise kwiphakathi kunye nexesha elide. Apho kuyakubaluleka khona ukuba inyaniseke, isebenze kwaye ilungelelane. Kuzo naziphi na iimeko, ziya kuba zezona zitshixo zibalulekileyo zokuchaza imodeli yeshishini ledigital oyifunayo ukusukela ngoku.
Enye yezona zinto zibaluleke kakhulu inento yokwenza nokwamkela ubuncinci bolwazi lwezezimali. Ukuze ngale ndlela, ukwimeko ezifanelekileyo ukuqinisekisa isicwangciso esisebenzayo somsebenzi wakho wobungcali. Ayisiyiyo kuphela into ebonakalayo, kodwa nangolwazi lokwenyani lwecandelo apho uza kubandakanyeka khona okwangoku. Ngaphandle kwamathandabuzo ukuba ukuba nemibono esisiseko yezoqoqosho kunceda ekuphuculeni iimeko zenkampani kwaye ke ngoko kungcono ukumelana neemeko zomngcipheko.
Kwicandelo lobungcali elitshintsha kakhulu njengedijithali, efuna uhlengahlengiso olungcono kwiimeko ezintsha zokusebenza. Ngayiphi na imeko, sikunike ezona zikhokelo zibalaseleyo zentshukumo ukuze ungaphumeleli kumzamo malunga nokuba zeziphi izakhono uMphathi weCommerce ekufuneka enazo. Kuba, enyanisweni, zininzi kwaye zahlukile indalo, njengoko uya kuqinisekisa ngeli nqaku malunga neprofayile esona sikhundla sibalulekileyo kwicandelo ledijithali ekufuneka sibambe.