El Ukuthengisa kweSMS sesinye sezona zicwangciso zindala zokutsala abathengi abanokubakho; kunjalo, ngokufika ebalulekileyo yobudala yedijithali kunye smart phones eziphathwayo, iya isiba ngoku ngakumbi. thumela imiyalezo ngonxibelelwano lwezorhwebo malunga neemveliso kunye neenkonzo zenkampani ethile.
Ezona nkampani ziphumeleleyo ezinendawo yorhwebo igqwesileyo ziyayiqaphela loo nto i-SMS Mukuzikhusela Lijelo lonxibelelwano oluthe ngqo nge eyona nqanaba livulekileyo xa kuthelekiswa nezinye iindlela ezifana Email Marketing, umzekelo. Noko ke, kukho oothunywashe abaliqela abanempembelelo ukusebenza kwamaphulo eNtengiso yeSMS leyo, ininzi yexesha, ijongelwa phantsi malunga nokubulawa kwabo, ukubeka impumelelo yeqhinga emngciphekweni.
Into enhle kukuba ngokucwangcisa okulungileyo kunokwenzeka ukufumana inzuzo ephezulu kunye neenzuzo kulo mkhuba. Ngaba uyafuna ukwazi ukuba ungenza ntoni ngeSMS yokuthengisa? Sikushiya iinkcukacha ezingezantsi.
Izizathu ezi-5 zokuba kutheni ukuthengisa ngeSMS kusebenza
Ukufumana i-SMS ngamaphulo entengiso ijika ibe sisicwangciso esifanelekileyo sokuseka unxibelelwano oluthe ngqo nabathengi abanokubakho kunye nokukhuthaza. Nxaxheba. Ukongeza kolu mgangatho, imiyalezo yeSMS eninzi iyasebenza ngezi zizathu zilandelayo:
Unxibelelwano oluthe ngqo
Ukuseka uxhulumaniso oluqinileyo kunye nabathengi abanokubakho kunokwenzeka ngokuthumela imiyalezo ebhaliweyo engagqithisi Iimpawu ezili-160. Kungenxa yoko le nto iNtengiso yeSMS ithathwa njengohlobo olusebenzayo kakhulu lokuthengisa ngokuthe ngqo.
Ukuze abathengi bafumane imiyalezo ngexesha elifanelekileyo kunye nefanelekileyo, i-database yomgangatho ophezulu kufuneka ibe khona. Oku kufuneka kube nesegmentation echanekileyo kunye nolwazi oluvumelayo thumela umxholo wentengiso igxininise kwiimfuno kunye nomdla wabaphulaphuli abanokubakho. Kuyimfuneko ukuba neenombolo zomnxeba, iidilesi ze-imeyile, inethiwekhi yoluntu kunye nolunye ulwazi loqhagamshelwano olungabalulekanga kuphela kwiNtengiso yeSMS, kodwa nokuvumela ukusebenza ngokudibanisa nezinye izicwangciso zentengiso yedijithali.
imiyalezo eyenzelwe wena
Esinye sezizathu ezenza ukuba iNtengiso yeSMS yomeleze ubudlelwane benkampani / nomxhasi kukuba ivumela lungisa umthumeli. Esi senzo siqinisa izibophelelo zokuthembela, kunyusa ixabiso lomxholo womyalezo kwaye iphucula amazinga okuvula kunye neziphumo ezibalulekileyo zephulo.
Ixabiso eliphantsi
SMS Marketing ime njengeqhinga le ixabiso eliphantsi kunye nefuthe eliphezulu kubathengi abanokubakho. Ukusebenzisa ukuthunyelwa kobuninzi bemiyalezo ebhaliweyo kuyasebenza ukufikelela kwinani elikhulu labamkeli ngokukhawuleza kwaye ngaphandle kwesidingo sokwenza utyalo-mali olukhulu lwemali okanye izibonelelo zabantu.
Kwaye kwakhona, kubathengi, akukho mfuneko yokuba nedatha yeselula okanye uqhagamshelo lwe-Wi-Fi ukufunda umyalezo obhaliweyo. Kungenxa yoko le nto iNtengiso yeSMS sisicwangciso esinenzuzo kuwo omabini amaqela.
Iziphumo ezinokulinganiswa ngexesha lokwenyani
NgeNtengiso yeSMS kunokwenzeka ukulandelela ukufumanisa ukuba ngabaphi abamkeli abafumene kwaye funda umyalezo, kunye nabo bazalisekisa ubizo lokuthatha amanyathelo kunye nokulungisa maphepha. Ngaphandle kwamathandabuzo, yindlela efanelekileyo yokwazi iziphumo ngokukhawuleza ukuze wenze izilungiso ngexesha, umzekelo xa kukho iimpazamo zobugcisa.
Ilungele ukuqalisa
Ngenxa yexabiso layo eliphantsi lokuphumeza kunye ne impembelelo enkulu oko kuphunyezwa nge-SMS Marketing, sesona sicwangciso sifanelekileyo kwezo nkampani zintsha ezifuna ukuzenza zaziwe phakathi kwabaphulaphuli abajoliswe kubo kunye nabathengi abanokubakho.
Ngaphandle kwamathandabuzo, akunamsebenzi ukuba uyinkampani encinci okanye enkulu, ukuthengisa ngeSMS yeyona nto iphambili inamandla, ikhuselekile kwaye inengeniso ukwandisa inzuzo yeshishini lakho.
Zeziphi iingenelo zokuThengisa ngeSMS?
Ukuba uyathandabuza malunga nento onokuyenza ngamaphulo eNtengiso yeSMS, jonga ezi zinto zilandelayo:
Thatha ithuba lokuThengisa ngeSMS ngemihla ekhethekileyo
Imihla ekhethekileyo okanye iiholide lithuba elikhulu lokwenza eyona mpembelelo iNtengiso yeSMS kubathengi bakho abanokubakho. Ngoko ke, ngeli xesha sebenzisa ukuthunyelwa kwemiyalezo ebhaliweyo ngobuninzi ukukhumbuza abaphulaphuli bakho ojolise kubo ngeenkonzo okanye iimveliso ezinikezelwa yinkampani yakho kunye nendlela abanokuba yimpendulo kwiimfuno zabo zaloo mihla ekhethekileyo.
Khuthaza abasebenzisi bakho ukuba babuyise iinqwelo zabo zokuthenga
Zonke iiwebhusayithi ziyasokola yonke imihla ukunyusa intengiso yazo kunye nokunciphisa ipesenti yazo yeenqwelo zokuthenga ezilahliweyo. Ngokunikwa le meko, iNtengiso yeSMS ibekwe njengesona sixhobo sifanelekileyo sokuvuselela umdla wabasebenzisi fumana inqwelo yakho kwaye ugqibe ukuthenga.
Ungasebenzisa imiyalezo emininzi ukuthumela izikhumbuzo ezinxulumene nobume benqwelo yakho, kwi Iindlela zokuhlawula okanye unikeze izaphulelo ezikhethekileyo kunye nolwazi olufanelekileyo malunga nezinto ezishiywe kwinqwelo yakho. Ezi zenzo zinokutshintsha isigqibo sabasebenzisi ngokukhawuleza.
SMS Marketing njengesixhobo isikhumbuzo
Iinkampani zenkonzo zithatha ithuba elipheleleyo leNtengiso yeSMS ukuthumela izikhumbuzo kubathengi babo malunga nokuqeshwa kwabo okulandelayo, iindawo zokubeka ezikhoyo, iiyure nokunye. Ikwaluncedo kakhulu ekwenzeni ingxelo izikhumbuzo zentlawulo, amatyala angekahlawulwa okanye ukunqunyanyiswa kweenkonzo.
Yenza ukunyuswa kwebhrendi yakho kwaziwe ngeSMS Marketing
Enye yezona zinto ziluncedo kakhulu zokuThengisa ngeSMS kukukwazi ukupapasha unikezelo, Unyuso kunye nezaphulelo ukuba ibhrendi yakho inikezela ngokunxulumene neemveliso okanye iinkonzo.
Le yenye yezona ndlela zisebenzayo zokudala ubukho phakathi kwabathengi bakho kwaye ubagcine besazi ngeendaba zamva nje malunga neshishini lakho. Ukongeza, imiyalezo ebhaliweyo enolu hlobo lolwazi lokuthengisa ikhuthaza abaphulaphuli bakho ukuba mamela ubizo lwesenzo, ngakumbi ukuba unikezelo lunexesha eliqingqiweyo lokuqinisekisa.
Sebenzisa iSMS Marketing ukuqinisekisa ukuthenga
El e-commerce yahlala; nangona kunjalo, nakweli xesha lobuchwepheshe, abanye abasebenzisi baziva bengathembi iinkqubo zentlawulo xa bethenga. Ujongene noku kungaqiniseki, unokuthatha ithuba lokuThengisa ngeSMS ukwandisa ukuzithemba kubathengi bakho ngokuthumela imiyalezo kunye ukuqinisekiswa kwezinto ozithengileyo kunye nobume beodolo yakho. Ngale ndlela, abasebenzisi baziva beqinisekile ngokuthembeka kwebrendi yakho, ethanda ukunyaniseka.
Cela iinkonzo zomnye wezona zibalaseleyo iiarhente zentengiso yedijithali kwaye uya kuba nakho ukungqina ukuba i-SMS Marketing ijika njani ibe yindlela yeenzuzo ezinkulu kungekuphela nje ukunyusa intengiso yeshishini lakho, kodwa nokomeleza amaqhina okuthembana kwinkampani/ubudlelwane bomthengi.