Ambalwa amagama anokungaziwa ngeli xesha ngabasebenzisi abanjengalo ubiziweyo urhwebo ngezwi. Kodwa ngaba siyayazi ngokwenene intsingiselo yayo yokwenyani? Ewe, kwaye ukuze kungabikho kuthandabuza ukusukela ngoku ukuya phambili, kuyakufuneka ubonise ukuba urhwebo lwelizwi lwenziwe kwinto efanayo nento ethengiswayo ngelizwi. Kodwa eyona nto inomdla ngakumbi kukuba ngumqondo odityaniswe kwizixhobo zobuchwephesha ezintsha, ezinje, ngokomzekelo, Ikhaya leGoogle, iAmazon Echoo.
Ngenjongo echazwe kakuhle kwaye oko kukuthi ekugqibeleni, ngokusebenzisa ezi zixhobo, iimveliso zethu zikulungele ukuvela kwezi iiplatifti ze digital kwaye ngenxa yezi zenzo, abathengi banokuzithenga. Ngale ndlela, asinakulibala ukuba kukho iinkampani ezinikele kwintengiso esekwe kwizixhobo ezisekwe ekuqondeni ilizwi. Ngayiphi na imeko, yinkqubo yokwenene yokuthengisa ezisa izibonelelo ezithile kubasebenzisi.
Kule meko ngokubanzi, kufanele kuqatshelwe ukuba urhwebo ngezwi lunokuqwalaselwa ngeli xesha njengesicwangciso esinxulunyaniswa nabathengi abancinci okanye abasebenzisi kwaye bahlala benxulumana nemithombo yeendaba entsha yetekhnoloji yolwazi. Apho ukuthengwa kwenziwa khona ngokusesikweni nge ukukhangela kwi-intanethi, okanye kwanemibuzo esiyibuza abancedisi belizwi. Isenzo esiya sisiya rhoqo phakathi kwenxalenye elungileyo yabasebenzisi abatsha.
Urhwebo ngelizwi: usetyenziso lwalo kurhwebo lwedijithali
Le ngcamango inxulumene nentsha izixhobo zobuchwepheshe Ibonakaliswe ngokungafaniyo kunye nokuqala kwayo ukwenza ukuthengwa ngamajelo anikezelwe le njongo. Ukusuka kule ndawo yokujonga, kufanele kuqatshelwe ukuba igalelo layo eliphambili kukuba ungabuza into oyifunayo kuba ukuphela kosuku iziphumo ziya kuba yile nto uyifunayo ngaphakathi kweeparameter ezichazwe kakuhle. Njengomzekelo, ihlala isenzeka kukhangelo lwe-Intanethi, okanye ngokulula kwimibuzo esiyibuza abancedisi belizwi. Yinkqubo kulawulo ezifanayo kakhulu, nangona kugcina umahluko owaziwayo.
Ngelixa kwelinye icala, kuyimfuneko ukuqaqambisa ngakumbi ngakumbi into yokuba ngohlaziyo lwayo unokucela kwimenyu yokutya okukhawulezayo ukuya ekubekweni kwaso nasiphi na isithuthi esenziwe ngale mijelo yonxibelelwano.
Enye into ekufuneka uyithathele ingqalelo ukusukela ngoku ukuya phambili kukuba i-Voice Commerce yinto yokunxibelelana ngelizwi. Emva kwayo yonke loo nto, yenye yezona zinto zichaphazelekayo. Ukuza kuthi ga ngoku kugxila kwiinjongo zokukhangela Oku kuthetha ukuthengwa kwaye basondele ekuguqulweni okanye kubandakanya uguquko oluthe ngqo. Esi sisibonelelo esibalulekileyo ngaphezu kwezinye iifomathi ezineempawu ezifanayo.
Kwelinye icala, asinakulibala okwangoku ukuba uninzi lwabasebenzisi bakhetha ukusebenzisa ilizwi ukuthuthuzela olu hlobo lwentengiso. Kule minikelo ilandelayo esiyichazayo apha ngezantsi:
- Ukudibana neminye imisebenzi ngaxeshanye.
- Ukulungiselela iifom kwaye oko kwenza ukuba kufikeleleke ngakumbi kunezinye iinkqubo ezahlukeneyo.
- Igcina ixesha elininzi ekusebenzeni kwaye ngamanye amaxesha ukuthengwa okuhle kuxhomekeke kwixesha apho sikubeka khona ngokusemthethweni ukufunyanwa.
- Inokuba sisixhobo sokwenza ngcono ukuthengwa kwindlela entsha ngakumbi kunaleyo isetyenzisiweyo ukuza kuthi ga ngoku.
Utshintsho kwizicwangciso zokuthenga
Ewe kunjalo, esi sixhobo sinokusebenza ngokunyusa nokwenza ukuba iintshukumo zorhwebo zenze inzuzo. Kungenxa yokuba kwindawo yokuqala kunyanzelekile ukuba siphinde siqwalasele ubume bamaphulo ethu. Ngelixa kwelinye icala, kuhlala kunomdla ukusebenzisa i iingcebiso ezivela kwiinjini zokukhangela ngokwazo. Ngale ndlela, akukho mathandabuzo ukuba uGoogle, umzekelo, unokuba sisisombululo esigqibeleleyo kwiimfuno zethu kwicandelo labathengi ledijithali.
Kuya kufuneka siyixabise into yokuba ekugqibeleni singaphenjelelwa zizigqibo eziza kwenziwa ziinjini zokukhangela. Ngengqiqo yokuba zinokufana nezethu kwaye ke zihambelane neenjongo. Kanye njengoko kubalulekile ukuba sizibuze ukuba ingaba ithengisiwe ngelizwi. Ewe, impendulo iyangqinwa ngokucacileyo kwaye akukho mathandabuzo ukuba indawo elungileyo yabasebenzisi isebenzisa ilizwi labo ukuthenga.
Kuya kufuneka kuthathelwe ingqalelo ukusukela ngoku kule meko, umsebenzi wokuthenga unxulunyaniswe nesixhobo esinesikrini esifuna ingqalelo yethu epheleleyo. Ukuba ngoyena mahluko uphambili ngokubhekisele kwezinye iinkqubo zentengiso.
Igalelo lale nkqubo yezwi
I-Voice Commerce ibhalwe ngalo mzuzu kanye njengenye yeendlela eziphambili kurhwebo lwe-elektroniki okanye ledijithali kule minyaka imbalwa izayo. Esi sisizathu sokuthathela ingqalelo izibonelelo ezinikezelwa yile nkqubo yelizwi ikhethekileyo njengale. Umzekelo, ezi ntshukumo zilandelayo siza kukuveza ngezantsi:
Kukuvumela ukuba uthethe yeyona ndlela ikhawulezayo yokunxibelelana. Kungenxa yoko le nto kukho amathuba amaninzi ekusithengiseni ngelizwi ukufezekisa izibonelelo ezikhulu kwishishini lethu.
Uncedo lokuthetha ngqo kwi-Smartphone lwenza ukuba luthathe ixesha elincinci kakhulu, lukhululeke ngakumbi kwaye lunokwenziwa nangaliphi na ixesha, ngaphandle kokusebenzisa izandla ukukhangela, ukuthenga okanye ukucela ulwazi. Ngokwenza ngakumbi ukusebenza kwinkqubo.
Inokuba sisikhuthazo sokukhetha ukuthenga ngejelo lonxibelelwano. Ukuya kwinqanaba lokuba amawaka kunye namawaka abasebenzisi sele beyenza kwihlabathi liphela. Kananjalo nakwilizwe lethu njengoko unokucinga ngoku.
Isixhobo esinamandla esifumaneka kwenye yezona injini zokukhangela zibalaseleyo kumnatha, ezinje ngeGoogle okwangoku, enoxanduva lokukhetha iindaba kunye neentengiso ngokubhekisele kukhetho lomsebenzisi ngamnye. Sisixhobo esidalelweyo ukuba sihlale kunye neli xesha litsha lentengiso yelizwi, ukufumana ingqalelo yabasebenzisi ngendlela eyeyakho. Kodwa ukwenza indlela entsha yemikhwa kwicandelo labathengi.
Elinye ixabiso: ukuphucula ukubekwa kwe-SEO
Njengoko usazi kakuhle kude kube ngoku, isicwangciso-qhinga se-SEO sasijolise ikakhulu kukhangelo olwenziwa ngabasebenzisi kwikhibhodi yabo, kodwa okwangoku ukuphunyezwa kokukhangelwa kwelizwi kuyinyani. Kodwa ngale nkqubo uza kuba nakho ukufumana ezinye izinto ezongezelelweyo, njengakwimeko yokukhangela xa sisebenzisa ilizwi zininzi kakhulu zendalo kunye nendalo, ngakumbi ngenxa yokuqhutywa kwazo kwangoko.
Esi sesinye sezizathu eziphambili zokuba kutheni kufuneka wenze ngcono ukukhangela kwelizwi. Kungenxa yokuba ukuba asiyithathi ingqalelo, xa uphando lwolu hlobo lwenziwa, aluyi kucetyiswa kuthi. Oko kukuthi, uya kuba neenketho ezimbalwa zokwenza ukuthengwa. Ubuncinci kwezona meko zibalaseleyo ekuqeshweni kwakho okanye kumaqonga afanelekileyo edijithali kwimeko nganye nakwimeko nganye.
Ngelixa kwelinye icala, singekhe silibale ukuba ngokukhangelwa kwelizwi, siya kwandisa ukufikelela kwethu. Okanye yintoni enye, uya kuba nezibonelelo ezikhulu zokufezekisa ezona njongo zakho zingxamisekileyo ekusebenziseni, nokuba yeyiphi na. Ngale ndlela, umbono olungileyo wokufezekisa ezi njongo usekwe kwinto esisiseko njengokukhuthaza ukuthengisa ngelizwi kwinto eqhutywa lutshintsho lwesicwangciso se-SEO. Elinye icebo elinokungaze lisilele kwezi meko lilele ekuziqhelaniseni neendlela ezintsha, kwakhona xa kufikwa kwiinjini yokukhangela ngelizwi.
Izinto eziluncedo zale nkqubo yokukhangela
Ewe, ubuchwephesha bobuchwephesha businceda ukuba siphumelele, kwaye koku kufuneka siziquke kwizicwangciso zethu kwaye sazi indlela yokufumana okuninzi kubo kwizenzo zabo. Ezi zezinye zezona zinto zibalulekileyo onazo ngaphambili:
Kuyanceda ukuba wandise amajelo okwenza naluphi na uhlobo lokuthenga kwidijithali, kunye neziphumo ezingathandabuzekiyo ezokumangalisa ukusukela ngoku.
Yindlela ephezulu ongaphoswa yiyo kwaye ngenxa yesi sizathu inokubonelela ngezikhokelo zokunxibelelana nokusetyenziswa komhlaba okusoloko kucetyiswa.
Kananjalo ezinye iindlela zokuthenga ziya kuba nkulu ngokwamkelwa kwesi sicwangciso kwezentengiso ezihambele phambili kwaye oko kungakhokelela ekubeni uphonononge amathuba amatsha ekuthengeni nakwishishini.
Unokuziqhelanisa neemodeli ezahlukeneyo kwiinjini zokukhangela ngaphandle kokujonga kwenye, njengexabiso elongeziweyo. Inokutshintsha iimodeli zakho kusetyenziso lwangoku kwaye ungafezekisa ngaphandle kobunzima obukhulu.