Umxholo obizwa ngokuba mncinci ligama elinokuthi libe nefuthe elingaphezulu kokucinga kwintengiso yeemveliso okanye iinkonzo zakho. Nangona kungenjalo ngokuthe ngqo, kodwa ngokuthe ngqo, njengoko uya kuba nakho ukuqinisekisa ukusuka ngoku ngoku. Kubhekiswa kuyo yonke into Umxholo othathwa njengowomgangatho ophantsi okanye ongonelanga. Kwinjini yokukhangela enoxanduva lokwenza inkqubo yohlalutyo lwedijithali, enje ngeGoogle.
Iinjini zokukhangela Zibonakaliswe ngokufaka isalathiso kumaphepha ewebhu kwaye ke zikwazi ukulinganisa inqanaba lomgangatho wazo. Ngale ndlela, unokufumana kwaye wahlule owona mgangatho uphezulu womgangatho wedijithali kumxholo ongengowedijithali. Kodwa iya phambili nangakumbi kwizicwangciso zayo kuba ivumela ukubonakalisa izicatshulwa ezikopishwe okanye ezikhutshelweyo kwezinye iiwebhusayithi. Ngamanye amagama, umxholo omncinci ngumxholo omgangatho ophantsi kwaye ke akukho SEO (ukuSebenzisa iiNjini zokuKhangela) enxulumene nayo.
I-SEO kukusebenza kweinjini yokukhangela okanye ukwenziwa kweinjini yokukhangela kwaye inayo Eyona njongo iphambili kukunika ukubonakala okukhulu kwindawo yewebhu. Iziphumo eziphantse ukuba kwangoko: ukutyelelwa ngakumbi kuya kufunyanwa kwaye kwimeko yeevenkile ezikwi-Intanethi kunokuba nefuthe ekunyukeni kwentengiso ukuze kukhawuleziswe ngenxa yeli qhinga kwintengiso yedijithali. Ukuya kwinqanaba lokuba inokuba yindawo efanelekileyo yokuxhasa uphuhliso lwayo nayiphi na iprojekthi okanye ishishini kwi-Intanethi.
Umxholo omncinci: ezona mpembelelo zichanekileyo
Uluvo uGoogle analo malunga nale mixholo kumaphepha ewebhu ngokuqinisekileyo ayilolona luthandayo kuzo zonke. Kodwa ngokuchaseneyo, iyabohlwaya ngenxa yokusebenzisa kwabo kakubi kuzo zonke izinto abazithandayo. Ukuze ngale ndlela, uthotho lwezenzo zenziwe kubanini bale mimandla kwaye zenziwe zenziwa ngeendlela ezahlukeneyo ezichaphazela ukuthengisa.
- Ukubonakala kwakho kuyehla ukuya kwinqanaba lokuba babanike indima yokungabaluleki kangako kubume bedijithali, nokuba leliphi icandelo labo.
- Kukho i ukwehla okukhulu kwenani lotyelelo ezifunyanwa kwiwebhu ngobukho bazo obuncinci kwiinjini zokukhangela.
- Ngenxa yesimo sangaphambili, ukuthengisa kuyancipha ngokuqhubekayo kwaye indawo egqithileyo inokufikelelwa ekubeni ukusebenza komfuziselo kubekwa engxakini.
- Impembelelo yabo nayo ayizukusebenza kuba bambalwa kakhulu abasebenzisi abaya kuthathela ingqalelo inqanaba lokungena kwesizinda. Akusayi kubakho sisombululo sokulungisa le ngxaki imbi ngaphandle kwe- phucula umxholo walezi ndawo ukuze uye phambili.
Ukutyelela okumbalwa, abathengi kunye nenqanaba lokungena kubasebenzisi
Oku kubhengezwa ngakumbi kwimimandla enxulunyaniswe ne-e-yorhwebo okanye iivenkile ezibonakalayo. Ayothusi into yokuba ukungabonakali kakuhle kuthetha ukuba utyelelo lwabasebenzisi okanye lwabasebenzisi lukhawulelwe ngakumbi ukusukela ngelo xesha. Ukuze eli nyathelo kamva lixhaswe kwisantya esincinci somsebenzi kwintengiso okanye kwintengiso yeemveliso okanye iinkonzo ezinikezelwa kuluntu ngokubanzi.
Ngelixa kwelinye icala, ngabasebenzisi ngokwabo abathi bangaqapheli zenzo zikaGoogle, baqinisekise imeko esemgangathweni yamaqonga edijithali abonisa oku. Phi, Kukho rhoqo ukwala ukwenyuka kwemiyalezo esungulwe zezi portal. Ukuya kufuna abanye abaneempawu ezifanayo, kodwa ubuncinci ubonelele ngomgangatho ophezulu, kokubini kumxholo nakoyilo lwewebhusayithi uqobo.
Enye into ekufuneka ivavanyiwe ukusukela ngoku ukuya phambili yileya ibhekisa kukusilela kwemodeli yokukhutshelwa ngaphandle kwi-Intanethi.. Ukuba awuboneleli ngomxholo osemgangathweni, awunakutsala inani elikhulu lotyelelo. Le yinto ongenakuyithandabuza kwimisebenzi yentengiso. Ukuya kwinqanaba lokuba wena ngokwakho uza kuyibona indlela ophulukana ngayo noluhlu lweinjini yokukhangela. Ngaphandle kwesidingo sokuba nabani na azise okanye azise.
Iindidi ezahlukeneyo zomxholo obhityileyo
Nangona kunjalo, la manani awangomntu omnye. Kodwa ngokuchaseneyo, ityhilekile kumaqela aliqela onokuchonga ngokulula. Ngaba uyafuna ukwazi ukuba zeziphi ezifanelekileyo kwaye ezimiselwe nguGoogle?
- Phinda iziqulatho: zezona zohlwaywa kakhulu nguGoogle kwaye zinokuthetha ukuphela kweshishini lakho okanye ivenkile yedijithali.
- Umxholo ozenzekelayo: Kuqhelekile ukuyenza kuba isekwe ekusebenziseni amagama ngaphandle koxinzelelo okanye umgangatho ophantsi obangela ukuba injini yokukhangela ikubone ngokukhawuleza.
- Elinye lamaqela asekiweyo ngala maphepha ewebhu zenziwe okanye ziyilelwe ukukrola i-niche kwindawo yakho yedijithali. Ngayiphi na imeko, awuyi kuba nakho ukukhohlisa umceli kuba kwisithuba esifutshane kakhulu sexesha uyakuyichonga le meko yokufakelwa. Kwaye nayo iya kohlwaywa.
Sele unetafile ezinye zeemodeli ezithathwa njengomxholo obhityileyo kwaye kufuneka uphephe ngazo zonke iindleko ukuba awufuni ukubona iprojekthi yakho yobuchwephesha kwi-intanethi isengozini. Ngaphandle kolunye uthotho lokuqwalaselwa kobuchwephesha okuya kuba sisihloko sonyango olwahlukileyo ukusuka kwindawo yolwazi.
Ezi meko ziya kuhlala zilonakalisa ishishini lakho kwaye kunqabile ukuba zibonakale ngenxa yezinto ezingadibaniyo nezenzo zakho. Ukuba kukho imixholo ephindiweyo, umzekelo, oyena mntu kuphela onoxanduva iya kuba nguwe njengomphathi weprojekthi. Okanye, ukusilela oko, umntu ophetheyo ekwenzeni kunye nokugcina umxholo. Awunakugxeka abantu besithathu, ngakumbi indlela ekubhekiswa kuyo. Akusayi kubakho sinye isisombululo, ke, ngaphandle kokutshintsha isicwangciso kumgca wesenzo sedomain yedijithali.
Umzekelo osebenzayo womxholo obhityileyo
Iya kuba yinto efanelekileyo kakhulu ukuba uyazi ukuba uGoogle kunye nolunye uphendlo luyayiqonda njani le mxholo ungaxatyiswanga. Umzekelo, ukuba kwibhlog yethu kunamagama ambalwa kwaye igcwele amabinzana ngaphandle kwentsingiselo, ungathandabuzi nangayiphi na indlela ukuba iya kuba yenye yeesampulu eziza kuqatshelwa nguGoogle njengomxholo omncinci.
Kodwa le nkqubo iye iqhubele phambili kuba iya kuba ngabasebenzisi okanye abathengi ngokwabo abaqinisekisa ukuba okuqulathiweyo akwenzi galelo nantoni na ke ngenxa yoko uluncedo lwabo lincinci okanye alunantsingiselo. Iya kuba nesiphumo esifanayo neso siveliswe ziinjini zokukhangela ngokwazo. Uya kubona ukuba kwiintsuku ezimbalwa ukulandelelwa kuya kuncitshiswa. Kude kube kufikelelwe kwimeko emiselweyo apho inqanaba lokungena komxholo lingayi kubakho. Awuzukufuna ukohlwaywa zizenzo zikaGoogle okanye ezinye iinjini zokukhangela ezizenzekelayo. Endaweni yoko, ngokuchaseneyo, uya kohlwaywa ngabalandeli bakho abaya kuthi ekugqibeleni baphele.
Iziphumo kwimigca yeshishini elikwi-Intanethi
Ngoku kufuneka sazi ukuba zeziphi iimpembelelo kwiivenkile ezibonakalayo. Ewe, kukho umngcipheko ngaphezu komboni wentlungu a izinga eliphezulu lokubhabha njengesiphumo sokunganikeli umxholo okhangayo kunye nomgangatho kubamkeli. Oku kuthetha ukuba xa kusenziwa uphando lomsebenzisi kuhlala kubhekiswa kwamanye amaqonga edijithali. Ngelahleko enokuvelisa ezi ziphumo zingafunekiyo.
Ukuba ujonga ngononophelo, xa ukhangela igama eliphambili kuGoogle okanye enye injini yokukhangela, iziphumo ziluluhlu lwemimandla emiswe kakuhle. Ngoba? Kulungile kuba azithathwa njengomxholo obhityileyo. Oko kukuthi, yimixholo ekumgangatho ophezulu ephawuleka ngale minikelo ilandelayo sikuveza apha ngezantsi:
- Izicatshulwa, ulwazi okanye naluphi na olunye uhlobo lomxholo zinegama elilinganayo kuzo zonke. Ayikho enye ngaphandle komgangatho wayo omkhulu Kwaye ngokubanzi ziyahambelana neevenkile ezilungileyo kunye nemithombo yeendaba kwi-Intanethi.
- Ulwimi olusetyenzisiweyo luyaqondakala kuwo wonke umntu kwaye ngokuqinisekileyo kwezinye amabinzana ayilwe kakuhle ezamkelwa ngokukhawuleza yinjini yokukhangela ekuthethwa ngayo.
- Ku malunga imixholo eyintsusa kwaye akuzange kubekho kulinganiswa okanye ukuphindwa kubo. Zisisalathiso secandelo labathengi kunye nabasebenzisi abafuna ukukhangela olo hlobo lolwazi.
- Ke ngoko, akukho ziphindayo kwamanye amaphepha ewebhu kwicandelo lakho kwaye ungakanani umonakalo onokuwenza kwintengiso yakho okanye kwimisebenzi yakho yobungcali. Ukongeza, uya kuvuzwa ngokuma ngokugqwesileyo. Kwiimeko ezininzi ezivela kwi-SEO (ukuSebenzisa iiNjini zoKhangelo).
Yintoni umxholo omncinci?
Malunga nexesha ukuze ube lixesha lokulungisa isicwangciso sakho sentengiso yedijithali. Umxholo ongalunganga unokuguqulwa ube yinto enamandla ngakumbi nenomdla. Kodwa oku kufuneka ube nenkuthazo yokuyenza. Ngeli xesha, eyona ndlela yokufezekisa le njongo inqwenelekayo kukunika umxholo wakho ifomathi ebonakalayo nebonisa umdla wabasebenzisi. Njengoko sele ubonile, ayizukuthatha mgudu ongaphaya kokufika kwezi ndlela.